How do you determine which candidates will perform for your agency based on a stack of paper? You can’t. High-quality hires are few and far between, and in recent years, the process of attracting and retaining a new business person has become almost a competitive sport. By Mark Duval – The Duval Partnership
The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we’ve learned and contemplate the possibility the creative briefs are over.
Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.
This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.
Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.
Only seven will carry home the prestigious award. And, the only place winners will be announced is at the live and in-person Hispanic Radio Conference, scheduled for September 22-23 in Miami, Fla.
When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.
Over the past decade, radio broadcasters have brought increased content to owned digital channels to give listeners the opportunity to engage new channels. And today, we see that the broadcasters that have adapted their content and platform strategies to include digital channels are reaping the benefits of engaging audiences of all age groups.
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.
In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.
Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.
On today’s episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
Several components needed to drive customer loyalty, retention, and conversion rates
The mission of the Georgia Latino International Film Festival is to build awareness of independent films and film as an art form; provide educational opportunities for students and Georgia Latino filmmakers; and create opportunities for the Georgia communities to experience high-quality Latino films.
LATIVO TV, a subscription video-on-demand (SVOD) service, is set to launch in the United States in fall 2021.
Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.
Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F
Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes?
Univision Communications Inc. announced that it has secured the rights to the top competitions in South America, Brasileirão Championship and Argentina’s Liga Profesional de Fútbol, as part of a multi-year deal that will deliver live matches on PrendeTV, Univision’s free ad-supported streaming service.
As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival? By Mark Duval / The Duval Partnership
