Article placement: Top News

Eyeing the Future of ……

A dizzying array of changes in consumer behavior will touch nearly every industry as the reopening period progresses, vaccination rates rise, more schools and businesses open, and people start to emerge from their homes and re-enter the larger world. Changes to work and school patterns, and the reemergence of dining out and other experiential spending, will affect how consumers reprioritize their spending in the coming months and beyond.

The Future of Agencies: Blurred Lines and Reimagined Relationships [REPORT]

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

AD INDUSTRY: LET’S NOT FORGET ABOUT SUPPORTING HISPANIC SUPPLIERS

The current industry conversation around investment inequalities in the media and creative supply chain has been extensive, and rightly so.  For example, there has been tremendous interest in supporting Black-owned businesses and Asian-owned businesses have also garnered interest and support.  By Bill Duggan /  Group EVP, ANA

First-Generation College Graduates Lag Behind Their Peers on Key Economic Outcomes [REPORT]

Even as the cost of college continues to rise, with student debt levels climbing along with it, the long-term financial benefits of a four-year college degree remain indisputable. Adults who have attained at least a bachelor’s degree have better economic outcomes, on average, than adults who have not completed college. They tend to earn more and accumulate more wealth.

What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks [PODCAST]

On today’s episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

CTV Advertising Guide: Powering Growth Through Change

Few areas of the media landscape have been in focus over the past year as streaming video content has. With a growing wealth of platform and program choice, the options for consumers continue to expand and diversify.

How Investment Is Changing Sports

Professional sports have attracted a significant amount of investment capital over the past five years. More than half of the deals have been acquisitions of teams, leagues, or media partnerships; the rest have focused on related aspects of the sports ecosystem, such as online betting, fitness hardware and software, and technology that supports digitally enhanced fan experiences.

Marketing to Upwardly Mobile Hispanics: Culture Still Matters [PODCAST]

Miami is quickly becoming the next Silicon Valley. Fueled by the tech explosion permeating South America and corporate America’s waning interest in settling out west, Miami has become a bustling hub for upwardly mobile Hispanics.  Gabriela Alcantara-Diaz, Founder and President of Semilla Multicultural, joins us on The New Mainstream podcast to discuss the importance of understanding upwardly mobile Hispanic American culture and how it’s impacting niche markets.

10 Steps to Prepare for a Social Media Crisis

A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p

MARKETERS’ PLANS for Business Travel

Post-pandemic business travel is slowly on the upswing among U.S. marketers, and the key reason appears to be the growing number of vaccinations against the coronavirus, according to a new ANA survey.

Estrella media launches 24/7 Estrella News Network

Estrella Media announced it will launch Estrella News, a 24/7 Spanish-language digital news network, on digital subchannel MGEN in the greater Miami area. Estrella News on MGEN is the newest announcement in Estrella Media’s expansion strategy in the South Florida market, which is led by its owned and operated WGEN Estrella 8 Miami broadcast station.

U.S. Marketers: Meet Mexican Americans

Marketers have made strides in reaching Hispanics, but we’re still painting with too broad a brush. As a result, we’ve overlooked the largest Hispanic community: Mexican Americans.

Ten Things to Say Besides Yes

It seems like every week I speak with executives who tell me they’re burned out or exhausted. And why wouldn’t they be? Everyone has been on a full out sprint for the past year as we’ve run the biggest business social experiment in history. And now, after more than a year of 10 to 12 Zoom meetings a day (that’s the average I’m hearing), COVID vaccinations and the freedom they bring have unleashed a wave of pent-up demand to pack even more into our days.

Skip to content