Article placement: Top News

Boston Red Sox on WCCM, LatinX 103.7

LatinX 103.7 FM WCCM, of Costa Media Boston – the Boston Red Sox Spanish-language Station – will begin airing the American League Championship Series starting this Friday, October 15. All games will be aired LIVE on WCCM 103.7 FM and 1490 AM.

Underestimating the Spanish Language is One of the Biggest Mistakes Marketers Can Make

Many marketers mistake Hispanic marketing for Spanish-language marketing. We hear it all the time: “More Latinos speak English so you can just reach them through mass media efforts.” Absolutely wrong. This mistaken approach is costing companies millions of dollars every year in unrealized growth.  By: Gonzalo Del Fa, Chair of the Hispanic Marketing Council

The Hispanic Radio Listener: An Up-Close Look

Harker Bos Group recently fielded a study documenting the consumption habits and voting trends of Hispanic Radio Listeners.  By Adam R Jacobson / Editor of Radio TV Business Report

High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands

Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according to a new report by the Business Performance Innovation (BPI) Network and CMO Council, entitled “Authentication Frustration. How Companies Lose Customers in The Digital Age.”

Barroso named VP of Amplification Captura Group

Captura Group announced that trailblazer Andreina Barroso has joined the team as Vice President of Amplification. She will lead Captura Group’s Amplification capabilities including paid media, influencer marketing, public relations, shopper marketing, experiential and community engagement.

McDonald’s USA announces “Ritmo y Color” Virtual Concerts

Following the initial leg of Ritmo y Color, a virtual concert series, McDonald’s welcomes Nicky Jam as the second musical artist in October, and Mariah Angeliq and Cazzu for the program’s grand finale in December. Ritmo y Color is a unique art and urban music experience that is fueling Latino pride nationwide.

Marketers need to balance brand and response marketing for growth

Marketers are always under pressure to prove the ROI of their campaigns, but the demand for brand growth has only sharpened as companies work to pull themselves out of pandemic-induced strains. Though this demand is more pressing, the question of how to solve it is an age-old one: To grow market share, should brands spend their time on upper-funnel, brand-building efforts or mid- and lower-funnel efforts that will secure quick wins for the business?

Is it an advantage to be a woman in marketing?

If you want to get a top job these days then it helps to be a woman. Even better if you’re a woman of colour! Tick a couple of other ‘diversity’ boxes and recruiters trip over themselves to give you a fancy title and a fat salary. Meanwhile, straight white men just can’t seem to catch a break these days.

How Influential Leaders Are Building DEI Across Their Organizations

The imperative for brands to take a stand, embrace societal issues, and put accountability at the core presents a significant shift for B2B marketers. As demand for action rises, the trust and vision brands must have to survive and thrive are elevated by collaboration over competition, customer-centricity over dominance, and big-picture solutions over functional benefits.

Skip to content