Selena Comic Book
TidalWave Comics announced the addition of the iconic singer Selena comic book to its popular “Female Force” series focused on women who make an impact around the world. “Female Force: Selena” will be released this week.
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The Future of MarTech depends on CMO-CIO Relationship
As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy, selection and management. Yet fewer than one out of four marketing organizations has such a relationship.
Back-To-School Should Inspire Retailers to Revisit their Marketing Plans
The middle of summer isn’t typically a time when we’re focused on the upcoming school year, especially when this year feels a little more normal than it did last year. That said, it’s time for brands to focus on back-to-school—even though July just ended.
CTV and Streaming Glossary
This glossary aggregates many of the terms and acronyms used to provide clarity amid a quickly evolving and important space in the broader media industry.
+70% of Hispanic Millennials Providing Financial Support to Family Members
As Hispanic millennials continue to weather significant financial impacts from the pandemic, nearly three-quarters (72%) are also providing financial support to family – far more than non-Hispanic millennials (53%) – according to new research from Bank of America’s Better Money Habits.
Telemundo Deportes presents FIFA Beach Soccer World Cup Russia 2021
Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Russia, the 11th edition of the premier beach soccer tournament that brings together 16 teams from around the world to compete in the Russian capital of Moscow, promising the best action and atmosphere.
Univision Premieres Primetime Drama “La Desalmada”
Univision announced the premiere of “La Desalmada” (The Fiend), a powerful melodrama with a stellar cast that will bring love, passion, and unexpected plot twists to Univision’s primetime.
US Hispanic Ad Industry Turn Around 2021? [RESULTS ARE IN]
It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America. How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry?
Streaming in the Aisles
Marketers aim to boost cross-channel consistency as people return to in-store shopping
Victor Paredes named Executive Director of Account Planning at Lopez Negrete
Lopez Negrete Communications announced that Victor Paredes Jr is their new Executive Director of Account Planning. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer.
Revenue growth management: The time is now
Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.
Nielsen to lose MRC accreditation in hiatus period for National Television Service
An accreditation hiatus status is a formal designation that an accredited service can request. It is designed to exist for a temporary period of time to allow for the service to take certain actions or implement certain service improvements, but to do so outside of the normal MRC audit and accreditation process.
Deep Divisions in Americans’ Views of Nation’s Racial History – and How To Address It [REPORT]
Opinion on the current national reckoning over the history of slavery and racism in the United States casts these divisions into stark relief: Among U.S. adults overall, 53% say increased attention to that history is a good thing for society, while 26% say it is a bad thing and another 21% say it is neither good nor bad.
Communicate creatively and effectively… or give your budget to charity
Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.
Six Shifts Changing the Future of Media
The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.
Roberto Clemente VIP Experience
Organizers of the virtual Roberto Clemente VIP Experience, slated for Thursday, August 26th at 7 pm ET, announced that AARP will be the presenting sponsor for the Roberto Clemente VIP Experience.
The Best-Selling Vehicles in the World By Country
Each country has different preferences for goods, and vehicles are no different.
THE MULTICULTURAL CONSUMER – Attitudes, Behaviors, and Shopping in the Pandemic Era [REPORT]
A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights
The Future of Marketing Is In Its CMOs
Individual marketers lie on a spectrum ranging from future forward to future reverse, but they all take their time introducing changes. Each change is a risk. The game is easy enough to lose without adding incremental risk.
Cultivating and Developing Diverse Talent
While most marketing leaders understand the importance of diversity and inclusion when it comes to hiring practices, the challenge is actually recruiting from the right places and fostering an inclusive culture that cultivates and develops diverse talent.
