SBS ENTERTAINMENT & LAMUSICA announce return of CALIBASH
SBS Entertainment and LaMusica announced the return of CALIBASH – the crown jewel of live Latin music – at the iconic Staples Arena in Los Angeles, California.
Article placement: Top News
What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks [PODCAST]
On today’s episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
CTV Advertising Guide: Powering Growth Through Change
Few areas of the media landscape have been in focus over the past year as streaming video content has. With a growing wealth of platform and program choice, the options for consumers continue to expand and diversify.
How Investment Is Changing Sports
Professional sports have attracted a significant amount of investment capital over the past five years. More than half of the deals have been acquisitions of teams, leagues, or media partnerships; the rest have focused on related aspects of the sports ecosystem, such as online betting, fitness hardware and software, and technology that supports digitally enhanced fan experiences.
Publicis Groupe Reports Gains In Diversifying Its U.S. Workforce – – – Grade D+
According to MediaPost, Publicis Groupe has diversified its US workforce by 5.5%.
Marketing to Upwardly Mobile Hispanics: Culture Still Matters [PODCAST]
Miami is quickly becoming the next Silicon Valley. Fueled by the tech explosion permeating South America and corporate America’s waning interest in settling out west, Miami has become a bustling hub for upwardly mobile Hispanics. Gabriela Alcantara-Diaz, Founder and President of Semilla Multicultural, joins us on The New Mainstream podcast to discuss the importance of understanding upwardly mobile Hispanic American culture and how it’s impacting niche markets.
10 Steps to Prepare for a Social Media Crisis
A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p
Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR
One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.
MARKETERS’ PLANS for Business Travel
Post-pandemic business travel is slowly on the upswing among U.S. marketers, and the key reason appears to be the growing number of vaccinations against the coronavirus, according to a new ANA survey.
Estrella media launches 24/7 Estrella News Network
Estrella Media announced it will launch Estrella News, a 24/7 Spanish-language digital news network, on digital subchannel MGEN in the greater Miami area. Estrella News on MGEN is the newest announcement in Estrella Media’s expansion strategy in the South Florida market, which is led by its owned and operated WGEN Estrella 8 Miami broadcast station.
U.S. Marketers: Meet Mexican Americans
Marketers have made strides in reaching Hispanics, but we’re still painting with too broad a brush. As a result, we’ve overlooked the largest Hispanic community: Mexican Americans.
Ten Things to Say Besides Yes
It seems like every week I speak with executives who tell me they’re burned out or exhausted. And why wouldn’t they be? Everyone has been on a full out sprint for the past year as we’ve run the biggest business social experiment in history. And now, after more than a year of 10 to 12 Zoom meetings a day (that’s the average I’m hearing), COVID vaccinations and the freedom they bring have unleashed a wave of pent-up demand to pack even more into our days.
Americans and ‘Cancel Culture’: Where Some See Calls for Accountability, Others See Censorship, Punishment
People have challenged each other’s views for much of human history. But the internet – particularly social media – has changed how, when and where these kinds of interactions occur. The number of people who can go online and call out others for their behavior or words is immense, and it’s never been easier to summon groups to join the public fray.
Executives share their plans for returning to the workplace [REPORT]
New normal work models are here to stay
A ‘Work Anywhere’ Workplace is What Employees Actually Want Today
As organizations around the world make plans for their people to return to the workplace, the latest research report from Accenture finds that 83% of people say a hybrid work model is optimal ─ where individuals have the ability to work remotely between 25% and 75% of the time
Telemundo Global Studio inks deal with Planeta
Telemundo Global Studios announced it has signed an agreement with Planeta to license the exclusive rights to the complete library of best-selling Spanish author, Corín Tellado, including close to 4,000 titles.
Return of Uforia Live
Univision’s Uforia announced the return of its experiential virtual music series Uforia Live.
d expósito & Partners wins Two Tellys for COVID-19 Lucha Libre campaign
The team at d expósito & Partners announced that two of their recent campaigns related to COVID-19 were recognized as winners in the 42nd Annual Telly Awards. The agency’s campaign with the Ad Council to promote mask-wearing, Lucha vs Virus, won a Silver Telly, and the social media and influencer outreach campaign with NYC Health + Hospitals Test & Trace Corps to promote frequent testing for COVID-19 won a Bronze Telly. The awards follow in the heels of the agency being recognized at the premiere creative competition in Latin America, El Ojo de Iberoamérica Festival in Buenos Aires, Argentina, where d expósito was chosen Best Independent Agency of the Year.
Importance of Hiring More Diverse Suppliers Grows [REPORT]
A substantial majority (69 percent) of ANA members have strategic plans in place to hire suppliers with diverse backgrounds for marketing and advertising services, according to a new ANA study.
Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry
Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. Called “What it means to be an account leader in 2020,” the contributors each offered their perspective on how they were preparing for the year – with quite literally no concept of what the year ahead would hold.
