Pew Research Center’s 2023-24 Religious Landscape Study was designed to paint a statistical portrait of religion in all 50 states and the District of Columbia. How religious is your state? Select a state below to see where it ranks on some key measures of religion. When comparing states, it’s important to keep in mind that … Read more
By Daisy Cabrera It’s Hispanic Heritage Month, which means brands are once again rolling out the usual once-a-year campaigns: colorful cliché visuals, a few Spanish words sprinkled here and there, maybe even a vibrant mariachi track. Cute? Sure. Authentic? Ni de cerca. Here’s the reality: culture is not seasonal. It doesn’t clock in on Sept. 15 … Read more
Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States. Nielsen Nationwide aggregates listening from all counties including all Portable People Meter markets and all diary markets. Listening has grown across all demographics and time periods … Read more
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry. Competition within the digital economy is still intensifying as new players enter the market, brands across … Read more
Americans see a role for AI in some areas of society but want more control over its use. About half say it’ll erode creative thinking. Artificial intelligence tools are now playing a role in many aspects of life and society, spanning politics, the arts, work and beyond. While Americans express some openness to AI’s potential … Read more
Fifty-three percent of consumers distrust or have a lack of confidence in the reliability and impartiality of AI search and summaries, according to a survey by Gartner, Inc., a business and technology insights company. This concern is reflected in user frustration, with 41% of consumers reporting that generative AI overviews make the search process more … Read more
Emilio Alvarez-Recio, the Cuban-American international corporate executive whose name became synonymous with Colgate-Palmolive, passed away last week in Key Biscayne, Florida. Born in Havana, Cuba, on February 12, 1938, Emilio De La Torre Alvarez-Recio came to the United States as a political exile from dictator Fidel Castro’s regime. At the fresh age of 24 he … Read more
The Federal Trade Commission and seven states sued Live Nation and Ticketmaster for tacitly coordinating with brokers and allowing them to harvest millions of dollars worth of tickets in the primary market. Live Nation and Ticketmaster then sell the illegally harvested tickets at a substantial markup in the secondary market, causing consumers to pay significantly … Read more
It’s been 20 years since the American Community Survey (ACS) began collecting detailed information on the U.S. population and the housing they live in, giving us a window into changes that reshaped the nation’s housing over two decades. Despite the 2007 housing crash sparked by the subprime mortgage crisis and Great Recession, the nation’s housing … Read more
The Latin Recording Academy® announced the nominees for the 26th Annual Latin GRAMMY Awards®, the preeminent international honor celebrating excellence in Latin music, and the only accolade awarded by music industry professionals. The Latin Academy’s membership body of music creators, who represent all genres and creative disciplines—including recording artists, songwriters, producers, recording engineers and mixers—vote … Read more
A historic milestone in the world of American football has been reached with the establishment of the Hispanic Football Hall of Fame (HFHOF), an organization dedicated to recognizing and honoring the extraordinary contributions of Hispanic players, coaches, and contributors at every level of the game. The HFHOF will serve as a living tribute to the … Read more
The 23rd Annual Hispanic Television Summit will be presented on Monday, October 20, 2025, in the Playwright Ballroom on the 3rd floor of the New York Marriott Marquis,1535 Broadway in New York City. The Summit is the longest running, “must-attend” annual event for those in the business of television intended for Hispanic audiences in the … Read more
By Maria Lucia Parra When we talk about the American Dream, it often sounds like a singular promise: work hard, buy a house, raise a family, live free. But for Hispanic Americans, the dream is far from one-dimensional. It is shaped by heritage, rooted in family, and reimagined across generations. You can hear it in … Read more
By Rishad Tobaccowala Would you like to be indispensable at work ? Not just a cog in the machine but the cog that drives the machine? Well then spend 30 minutes and learn how to do so from Chris Hirst who among other things was the Global CEO of Havas Creative in the latest What … Read more
Commemorating 75 years of tradition, culture, and quintessential flavors, Jarritos, the authentic Mexican soda brand known for its refreshing and bold taste, is celebrating the way it does best — boldly, colorfully, and with a lot of corazón. To mark this milestone, Jarritos is launching a worldwide anniversary celebration, featuring a specialty sweepstakes, pop-up events … Read more
By Isabella Maldonado The press release used to be the golden ticket. Polished. Controlled. Perfectly timed. But today? Audiences don’t want polish. They want process. We’ve entered the era of building in public. Instead of waiting for media coverage, brands now gain credibility by sharing their journey online. Instead of chasing an audience, the real … Read more
By David Sánchez Y’s Bicultural, bilingual Latinos are engaging with culturally relevant creative—sometimes in Spanish, sometimes in Spanglish, or even English in stories that reflect their real lives. But when they convert, they might do so through a general market product, website, or brand. In companies where general market and multicultural teams operate separately, this … Read more
Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage. To download report, CLICK HERE.
“Transparency” is all the rage nowadays. It’s what everyone is asking for, from consumers expecting products that do as advertised to competitions expecting honest campaign submissions with unfabricated results. However, it can be argued that there are cases in which transparency is taken too far. In the eyes of the American Association of Advertising Agencies (4As), … Read more
Kicking-off Hispanic Heritage Month (September 15 – October 15), Aquí: The Accountability Movement (Aquí) is urging all to “Buy Latino, Build America” in a national digital campaign inviting consumers, institutions, and corporations to support Latino-owned businesses and close the equity gap in America’s economy. “Buy Latino” is part of Aquí’s “Somos América” program that uplifts … Read more
