National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is … Read more
Emory University introduced a course on Bad Bunny, focusing on his music and the political and socioeconomic factors that have influenced his development in Puerto Rico. The course, part of the Latinx Studies Initiative, will use Bad Bunny’s latest album, “Debi Tirar Mas Fotos,” as a guide to explore topics such as colonialism, nationhood and … Read more
In a historic move for college sports and Hispanic representation, Vilore Foods announced the beloved Mexican juice and nectar brand known for its iconic blue can, Jumex, is now an official sponsor of The University of Texas at San Antonio’s (UTSA) athletic program—making it the first Mexican brand ever to sponsor an NCAA Division I … Read more
By Dale W. Harrison – Commercial Strategy & Marketing Effectiveness Everyone is familiar with the Double Jeopardy rule, first discovered and fully explained in the early 1960s. In its application to brands, small brands suffer twice. They have fewer customers, and those customers are slightly less loyal. But there’s another sort of “inverse” Double Jeopardy … Read more
What does feminism mean to U.S. women in 2025? The #MeToo movement is waning while toxic masculinity appears ascendant. Will the gains made by previous generations be lost? Our latest nationally representative survey of 739 women aged 18 and older uncovers a complex and often divided landscape. Views on feminism, gender equality, and social progress … Read more
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of … Read more
By Lisette ArsuagaLisette Arsuaga – Co-President, Co-CEO DMI Consulting, Co-Founder at Alliance for Inclusive and Multicultural Marketing As corporate America continues to consider how/if to move forward by including all segments in their ads, strategies and programs, I have one word that says it all: growth. Reaching segments in culture – and by that I … Read more
As Americans navigate an often-overwhelming stream of news online – some of it coming from nontraditional news providers – what it means to be a journalist has become increasingly open to interpretation. That is apparent in several ways in a new Pew Research Center study. Who Americans see as a “journalist” depends on both the … Read more
In its unstoppable penetration of the U.S. and global markets, Tajín, the iconic Mexican seasoning, has now been chosen by world mega-star phenomenon, Selena Gomez, who has launched a Tajín-inspired beauty product under her Rare Beauty cosmetic brand, founded by the 33-year-old actress, singer, songwriter, producer and billionaire businesswoman who has amassed 477 million social … Read more
Your agency has been invited to pitch. Now what? Your hard work has finally paid off – your positioning work is done, your website is prospect perfect, you’re marketing the agency and you’ve built your network. And today an opportunity surfaced! It may be a warm lead, and inbound inquiry or even a formal … Read more
By Cameron Coats Following a historic Republican showing among Latino voters in the 2024 presidential election, Democrats appear to be turning to one of the most trusted media sources in the Hispanic community to regain lost ground: Spanish-language radio. Democrat Abigail Spanberger, who is running for governor of Virginia, is among the first major candidates … Read more
By Andrew Tindall My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings… My favourite book is Jenni Romaniuk’s ‘How To Build Distinctive Brand Assets’. It’s a brilliant example of how useful proper research can be, and how to blend data with real-world practice to improve effectiveness. Mark … Read more
Claudia Garcia Stone, 63, passed away peacefully in her sleep the morning of August 18th, 2025, at her home in Katy, TX. Claudia was born June 24th, 1962, in Houston, Texas, to Claudio and Alicia Garcia. Claudia was a Houstonian graduating from Lamar High School. She worked for Tichenor Media System at KLAT AM and … Read more
In the years after the COVID-19 pandemic, U.S. immigration policy changes fueled a sharp rise in both legal and illegal immigration. Lawful admissions jumped, as did encounters at the U.S.-Mexico border between migrants and U.S. authorities. The number of unauthorized immigrants in the United States reached an all-time high of 14 million in 2023 after … Read more
Pitaya Entertainment has partnered with Canela Media to bring many of Pitaya’s most important podcast series to Canela.TV, the free streaming platform offering culturally relevant, on-demand and live content across verticals including Canela Music, Canela Kids, Canela Deportes, Canela News, as well as a rich library of novelas and classic Mexican films. Through this pioneering … Read more
By: Steve Boehler The current economic outlook can seem frightening. P&G Chief Financial Officer Andre Schulten recently noted, “Consumers on both ends of the spectrum—low income and higher income—are reacting to the current volatility they are experiencing. We see consumption trends consistently decelerating.” P&G Chief Executive Jon Moeller added, “This new behavior is driven by … Read more
It may sound obvious. Trust isn’t just a nice thing to have — it’s a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. The key is ethical marketing. The Association of National Advertisers (ANA) continues to … Read more
We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of Hispanic Publications. … Read more
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond during its seventh annual Sunrise Honors on Thursday, August 14 at the Los Angeles River Center & Gardens. (L-to-R: PRSA-LA board member Leshelle Sargent, Francisco Oaxaca, Monica Trasandes, PRSA-LA President … Read more
Black culture has long been the driving force behind what’s next —setting trends across music, food, fashion, technology, and more. Today, MAGNA Media Trials, in partnership with The Shade Room, the most engaged media platform covering Black culture, releases “Cultural Capital: What Black Culture Means for Modern Brands,” a global study that explores how Black … Read more
