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Top 3 Unique Needs of Latino Consumers

The Latino community is every day becoming stronger and stronger as a key influencer of the US marketplace. The Hispanic consumer is becoming a powerful force in our economic tapestry, likened to the millennial.

Resilience in TMT: Winning in downturns

he technology, media, and telecommunications (TMT) sector has enjoyed unprecedented growth over the past decade. Seven of the ten largest companies by market value are TMT companies. Incumbents such as Apple, Disney, and Verizon have been joined by a quickly scaling group of disruptive players such as Alibaba Group, Alphabet, Amazon, Facebook, Netflix, and Salesforce, all of which have been buoyed by consumers’ and businesses’ growing appetite for technology products and services.

Brands, It’s Time to Wise Up to Women

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. Nielsen recently took a closer look at the worldwide reality of where women are today and found that there’s an opportunity here for brands.

From MAGA to DACA: Make the Americas Great Again

By Gonzalo López Martí  – Creative director, etc / lmmiami.com

  • A new era of northbound Hispanic immigration is around the corner.
  • Which America will welcome with, mostly, open arms.
  • Here’s why.

AIMM’s New Metric Reveals Top Performing Ads Among African-American, Hispanic, LGBTQ+; Gauges Purchase Intent

Ford, Walmart and Google share a common accolade as of today: these and others were named among the top quartile of advertisements measured by the breakthrough new ad metric CIIM™ (Cultural Insights Impact Measure), developed by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM) in partnership with NBCUniversal and AIMM member companies.

Cultural Marketing – The New Latino in the United States

For the sake of ease and cost efficiency, marketing agencies in the United States have tried reusing strategies designed for mainstream American markets or international Latin American markets on the rapidly-growing U.S. Hispanic segment. They often reason that acculturation will morph the Hispanic market into the mainstream, or that they are still very similar to consumers in their home countries, but these are both incorrect. The cultural experience of immigration into the United States has unified people from many countries into a new identity: the New Latino. This group of Hispanics living in the U.S. share commonalities that turn them into a unique segment separate from mainstream U.S. consumers or consumers in their home countries. They are often new consumers from lower socioeconomic backgrounds who have taken risks to immigrate to the U.S., and are experiencing culture shock as they adapt to their new lives. These experiences shape the New Latino, and marketers should understand each if they hope to connect with these consumers.  BY Melissa Carmona – Hispanic Marketing Communication / Florida State University

20th Annual Latin GRAMMY Awards sponsors announced

The Latin Recording Academy® and Univision Communications Inc. announced the official sponsors for the 20th Annual Latin GRAMMY Awards. The event will connect leading international brands through innovative programs and campaigns with Latin music fans across multiple platforms, as well as through several on-site experiential activations.

The Majority of Hispanic Sports Fans say they would try, buy, or recommend a brand

Telemundo Deportes, in an exclusive partnership with Turnkey Intelligence – MarketCast, today released a brand study that evaluates the latest trends, popularity, and perception of sports among Hispanic fans. The study confirms that Hispanic sports fans continue to be a driving force in the consumption of live sports programming and have strong recall and affinity for sponsors associated with the sports they follow.

SBS Chairman Raúl Alarcón appointed to FCC Committee Seeking Diversity In Media

Spanish Broadcasting System, Inc. (SBS) Chairman and CEO, Raúl Alarcón, has been appointed to the Federal Communications Commission’s (“FCC”) Advisory Committee on Diversity and Digital Empowerment (“ACDDE”) by FCC Chairman Ajit Pai. Mr. Alarcón will join an accomplished group of media and digital executives focused on accelerating the entry of women, minorities and small businesses into the media industry.

Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market

The activism of Generation Z consumers puts them in a unique position to effect actual change at the business level in ways previous generations weren’t. By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal—their purchasing power and choice of which media content creators and publishers to support—to create real change.

Disruptive brands face a reality check

It seems that irrational exuberance is no longer popular. Venture capitalists and investors have suddenly decided that actually disruptive brands do not get a free pass from the need to make money. Faced with demands for more accountability many disruptors will have to figure out what might be their real strengths.  by Nigel Hollis

Miss Universe returns to Telemundo

The 68th edition of MISS UNIVERSE will return to Telemundo live and exclusively in Spanish on Sunday, December 8th from Tyler Perry Studios in Atlanta, Georgia at 7pm/6c. The live simulcast will feature delegates representing more than 90 countries and territories from around the world.

Latinx is a misnomer

By Gonzalo López Martí  – Creative director, etc./ lmmiami.com

  • I had been hearing and reading the “Latinx” neologism bandied about for quite a while.
  • It is possibly just a fad in certain “progressive” circles.
  • Next thing you know, politicians jump on the bandwagon.
  • Namely Elizabeth Warren, who seems to be in dire need of a serious team of Hispanic political strategists by her side.
  • Mind you, I fully support experimenting with language.
  • It is possibly the best way to keep a culture vibrant and lively.
  • Second only to bearing lots of children.
  • Espanglish?
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