Local Spot TV Advertising is on the Upswing as States Begin to Re-Open
There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly local advertising, is one of them, given that local businesses are the lifeblood that fuels the thousands of communities across the U.S. And importantly, a new Nielsen analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March
The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential leaders in customer experience design to help brands and agencies transition into the experience era.
Bilingual and bicultural, most second-generation Hispanics (and those who immigrated early in life) must navigate the nuances of both American and Latino ways of life. Often the only English speaking members of their families, they are the interface of their family’s online purchasing decisions and digital transactions.
In this interview, coincidentally recorded the morning of George Floyd’s murder, Derek Walker of brown and browner Advertising, offers his candid view of multicultural marketing, race, and racism in America. 
2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months I will discuss some of these consequences in each article targeting one specific area of our business environment. By Isaac Mizrahi / Co-President of ALMA
Limited resources aside, smaller brands can learn a lot from their larger competitors when it comes to maximizing their marketing efforts
Marina Filippelli, who previously served in a double capacity at Orci as COO and Director of Client Services, has been named CEO.
Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take home pay will likely be less due to the severe economic impact of the global pandemic.
Whether by necessity or ingenuity, minority-owned small businesses may be giving us an early sign of how US businesses will adapt in the wake of COVID-19. These businesses are experimenting with new ways of working to ensure their employees’ safety, offering monetary relief to employees and community members, and introducing new services such as free delivery to those who need it.
TV consumption is higher than ever before. Streaming video and OTT are dominating the TV narrative with the launch and expansion of viewer options and COVID-19 pushing new theatrical releases to stay-at-home viewers. With linear TV and OTT viewing increasing an average of more than 10 million homes per minute, advertisers and agencies are focusing on the relevant questions of “how” and “where” to deliver their messages to the most relevant target audiences.
CCOM Group understands how to stay relevant and resonate with its client partners and consumers by readjusting to the new normal and providing expertise using a strategic winning formula. During these times of uncertainty, it is crucial to pause and assess the situation, then swiftly shift gears to make immediate adjustments that deliver effective advertising, media and PR campaigns.
Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. Crayola launched Colors of the World crayons – 24 new specially formulated crayons – designed to mirror and represent over 40 global skin tones across the world. With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.
In the latest BUSINESS edition of Hispanicize Hangout meet PepsiCo’s Esperanza Teasdale. Learn about her journey through the corporate ranks which currently has Esperanza overseeing Hispanic strategy as a VP and General Manager of PepsiCo Beverages North America. Led by CEO Ramon Laguarta from Spain, PepsiCo has a long history of diversity and inclusion starting at the top.
Startups find success when they possess information unique to their industry and apply analytics to interpret and deploy that data in strategic ways. Think of analytics as a key to an undiscovered kingdom: Wielded properly, it can unlock new worlds.
As Millennials reach a new stage of life – the oldest among them will turn 39 this year – a clearer picture of how members of this generation are establishing their own families is coming into view. Previous research highlights not only the sheer size of the Millennial generation, which now surpasses Baby Boomers as the largest, but also its racial and ethnic diversity and high rates of educational attainment. This research also notes that Millennials have been slower than previous generations to establish their own households.
Univision, in partnership with Televisa, presents the special “Se Agradece” (In Gratitude) to pay tribute to the everyday heroes leading the fight against the COVID-19 pandemic. The two-hour broadcast will feature musical performances, special messages from celebrities, as well as stories from essential workers on the frontline.
As summer, grills, and smokers heat up across the U.S., the National Pork Board is launching “Sabor Season,” a virtual social media campaign to bring Hispanic families and communities together nationwide.
