There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.
Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it’s important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that’s where the advertising opportunities are.
Telemundo Deportes’ Titulares y Más expands to present fans an omnichannel experience. Starting in mid-2020, the sports studio show, covering the intersection of popular culture and entertainment, will simulcast live across all Telemundo platforms including Telemundo, Universo, the Telemundo Deportes app, and Telemundo Deportes’ Facebook, Twitter and YouTube.
As the marketing technology landscape continues to grow and new vendors, services, and solutions providers expand the ability of CMO’s to drive growth through the increased performance of their marketing efforts, today’s marketers demand a trusted resource to better understand the myriad of terminology associated with increasingly complex tech stacks. Intended to aid this effort, the ANA’s Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.
Univision Communications Inc. announced its sponsors for the 32nd annual “Premio Lo Nuestro,” presented by T-Mobile.
The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.
American families and small businesses are rightfully skeptical of traditional advertising, which is clearly designed to persuade or manipulate us. In an effort to make advertising appear more authentic, companies are increasingly pouring marketing dollars into social media influencers: the individuals who promote products, services, and brands to those who follow them online.
The report includes projections of life expectancy from 2017 to 2060 and explores projected differences in mortality for men and women and for different race and Hispanic origin groups in the United States.
U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, but unemployment is low, and that appears to be the economy’s saving grace as we head into 2020.
A glossary of the words that will define 2020.
Elizabeth Barrutia never imagined her time in front of the camera would prepare her for a livelihood behind the lens. As a teen, she was a working actor. Now, as founder and CEO of Barú Marketing + Media, this Latina entrepreneur crafts television commercials and other advertising campaigns for multicultural audiences. By Court Stroud
Insights from a new CMO study of more than 400 marketing organizations across the globe illuminate how top CMOs and companies are organizing and operationalizing their marketing functions to succeed in today’s disruptive business climate while providing a roadmap for critical planning and decision-making needed to ready and evolve modern marketing organizations for the future.
Since 2009, ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, has led an effort to improve diversity and inclusion across its locations. The Memphis-based nonprofit’s leaders conduct regular employee surveys and focus groups, and they have established “business resource groups” they call BRGs, that bring together staff from underrepresented populations to help with recruitment, retention, and community relations. ALSAC managers receive regular training on diversity and inclusion, and division heads work with human resources to measure progress.
We hear a lot in the news these days about how big companies are both challenged by and responding to the threat from start-ups. In many cases, start-ups are lauded as more consumer-focused and agile. As a result, big companies have set up small units designed to mimic the start-up model, but is this truly a recipe for success? by Phil Sutcliffe – UK Board Director / Kantar
Talk about brain waves. Emotions, of course, are neurohormones, chains of amino acids produced mainly in the hypothalamus to carry messages throughout the brain and the rest of the body. It takes about six seconds to synthesize a human emotion, according to the neuroscientists at 6seconds.org, a nonprofit organization that promotes “emotional intelligence.” Each chemical burst lasts between four to seven seconds, from the time it’s produced until it’s completely broken down and absorbed.
Will the sports industry be filled with golden opportunities during an Olympic year? Deloitte’s US sports leader Pete Giorgio gives his play-by-play of the biggest trends shaping up for 2020.
LatinoBaseball.com relaunches February 10 with a more viewer-friendly redesign, revamped content and a renewed commitment to chronicling the growing presence and strong contributions of Latinos in the Major Leagues, the Caribbean and beyond.
Many of the historic artifacts at The Clemente Museum in Pittsburgh honoring the late Hall of Famer and Pirates icon Roberto Clemente will be on display at the Sports Museum of Puerto Rico (Museo del Deporte de Puerto Rico) in Guaynabo, P.R., from February 21 to April 30, 2020.
Even though Hispanics over-index on the usage of many products and services, and even though they demonstrate higher Lifetime Value, the market does not command marketing shares of budget commensurate to its share of the population. US Hispanic ad spend is at 6% of the total US ad spend, while comprising 20% of the market and even more across key demographics. Why is that?
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) released key findings from its second Cultural Insights Impact Measure™ (CIIM™) study, its first-ever focusing on how the role of culture impacts audience’s view of television programming. Learnings demonstrated that greater cultural relevancy drives +19% higher net likeability for shows; the CIIM™ score is 27 points higher for Hispanics in endemic (networks with 85%+ multicultural audiences) vs. non-endemic networks (networks targeting all segments).
