Telecom CEOs see disruption as opportunity
As global momentum remains strong, telecom CEOs are expressing a high level of confidence in their ability to generate and maintain top-line growth — now and in the future. By Barbara K. Mednick
Article placement: Top News
The Rise and Decline of the Modern-Day Résumé
Some conventions have existed for such a long time, we struggle to recognize them as “conventions” at all. Take, for instance, the modern-day résumé. It’s a centuries-old tool, which hiring managers have used to evaluate job candidates for as long as they can remember. By Rob Markey – CEO HireVue
Multicultural Americans Are Reshaping US Grocery [REPORT]
With the U.S. multicultural population projected to grow by 98 million people in the coming decades, Acosta expects multicultural shoppers will continue to have significant influence on the grocery shopping experience.
Race in America 2019 [REPORT]
More than 150 years after the 13th Amendment abolished slavery in the United States, most U.S. adults say the legacy of slavery continues to have an impact on the position of black people in American society today. More than four-in-ten say the country hasn’t made enough progress toward racial equality, and there is some skepticism, particularly among blacks, that black people will ever have equal rights with whites, according to a new Pew Research Center survey.
New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All…
Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.
Domenech named CFO at Mundo Hispano Digital Network
Mundo Hispano Digital Network announced Ken Domenech will join the company as chief financial officer effective immediately. The move is part of MHDN’s plans to continue its transformation into a diversified business, with growth fueled primarily by the success of its flagship media property, MundoHispanico.com.
ALMA launches performance Marketing division AlmaTrack
AlmaTrack: the convergence of data and creative. Merging ALMA’s creative prowess with Omnicom’s Track DDB (a worldwide leader in performance marketing), AlmaTrack is a unit under ALMA that will deliver exceptionally creative direct marketing by drawing from the best of both worlds.
Futureproofing Media Client-Agency Partnerships
From a context perspective, client-agency relationships are entering a new cycle with many players on both sides misreading needs, tensions, and responsibilities. By Robert Rakowitz, Global Media Director, Mars Inc.
Getting to Know Your Consumer
When the idea for a consumer packaged goods (CPG) product is born, it’s immediately assessed in terms of the consumer. Will consumers buy it? Will they buy it at a price that makes you a profit? Will they love it? Will consumers love this product so much, they tell their friends about it? Will those consumers buy and love it?
How to Better Negotiate CPG Product Pricing and Promotions with Retail Buyers: Overcoming Four Common Obstacles
The price and promotion of a consumer packaged goods (CPG) product can make or break its success. Price can directly affect a product’s ability to sell, and at what velocity. And promotions have the ability to influence consumers’ purchasing decision in a particular moment. Combined, these two factors can significantly impact a product’s success on and off the shelves.
Being a smarter risk taker through digital transformation [REPORT]
Our 2019 Risk in Review Study reveals six behaviors that divide risk functions into those helping their organizations take smarter risks on their digital journeys—a group we call Dynamics—and those a step or more behind: the Actives and the Beginners. The groups tell us that risk management, internal audit and compliance professionals (or, collectively risk functions)—far from stalling digital initiatives—can help their organizations meet or beat their transformation goals. Certain risk functions are there now. For others, it’s time to take action.
Hispanic Public Relations Association (HPRA) New York Chapter Announces 2019 Board of Directors
The New York Chapter of the Hispanic Public Relations Association (HPRA), an organization serving the Hispanic communications and public relations community in New York, is announced its Board of Directors and chapter initiatives for 2019.
Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives
Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).
How Data Is Changing the Way We Play the Advertising Game
It’s the media industry’s new favorite four-letter word: data. True, it has always been an important factor in how campaigns are built, executed and evaluated. But now, thanks to myriad technological advancements, data has become the heart of all things advertising, giving life to campaigns in ways we never thought possible.
MATCH.COM, SOUTHWEST AIRLINES & ULTA AMONG BRANDS SHARING CULTURE-DRIVEN BEST PRACTICES AT CMC ANNUAL SUMMIT
Advanced Auto Parts, Google, Match.com, Pollo Campero, Southwest Airlines and ULTA are among the brands to share their culture-driven best practices that are innovating and inspiring the marketing world at the CMC Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.
How CPG Manufacturers Can Effectively Set Growth Goals
Small and mid-sized consumer packaged goods (CPG) manufacturers come in as many different varieties as the products they make and sell. Yet one thing they all have in common is their desire to grow—their distribution, their market share, their revenues and ultimately their companies.
Accenture’s shopping spree
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- The global consulting behemoth Accenture acquired Droga5.
- Droga5, in case it doesn’t ring a bell, is a darling of the creative firmament if there ever was one, up there with Wieden & Kennedy, 72 & Sunny and a few others.
Lucha Libre AAA invades New York
Lucha Libre AAA Worldwide, Mexico’s premier pro wrestling organization, presents one of their legendary spectacles at Madison Square Garden on September 15th, 2019.
How To Build a 21st Century Brand [REPORT]
At the 2019 Annual Leadership Meeting, IAB released the second version of its Direct Brand Economy report entitled How to Build a 21st Century Brand. This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.
How to Prepare for a Retail Buyer Meeting [INFOGRAPHIC]
Consumer packaged goods (CPG) manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today’s competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
