From our AUDIENCExSCIENCE stage, Linda Yaccarino, Chairman, Advertising & Client Partnerships at NBCUniversal and Megan Clarken, President at Nielsen Watch, share their unique perspectives on media currency and media measurement. Most importantly: their shared emphasis on getting to reliable measurement of outcomes asap.
We’re rapidly approaching summer vacation season. This time of year — perhaps more than any other — encourages us to unplug and drop off the grid. Summer seems to justify a little more distance from our daily to-do list. I, myself, am writing this while I’m on my way to Nova Scotia to do one of my “bucket list” bike rides, Cape Breton’s famed Cabot Trail. Today, having spent several years looking for my own exit from the grid, I wanted to lay out some strategies for unplugging and unwinding in these lazy hazy days of summer.
Based on the titles of two new studies, “Stress Shopping” and “Retail Nightmares,” it’s a sad state of affairs for shoppers, in-store and online.
Jarritos’ sales are growing on the GM side, it’s becoming more and more known and loved by English dominant consumers. More people are posting about it, talking about it on social and that’s when we noticed something; they were pronouncing it all wrong.
For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on consumer behavior and purchase intent.
With all of the changes seen in the U.S. Hispanic market over the last two decades, there’s one remarkable constant that’s been seen: The top Spanish-language radio format today is the same format that dominated the ratings in 1998. How is this the case? As the GSM for one of America’s top Regional Mexican stations shares in this exclusive Hispanic Radio Podcast, the format successfully evolved along with the listening population
Generation X, aged 35-53, are busy professionals who wield great spending power. This report outlines what it takes to market to them effectively.
Compared with digital, the TV ad landscape changes at a glacial pace. But some of TV’s largest players are trying to overhaul its underlying technologies, which is giving some industry insiders anxiety.
“Glitterbomb” is an explosive pop-culture talk show hosted by an entirely gay, Latino, Hollywood-insider panel featuring “Entertainment Weekly” senior editor Patrick Gomez, iHeartRadio personality Alexander Rodriguez, and actor Enrique Sapene.
Univision Los Angeles will host the 2018 POSiBLE LA Entrepreneur Summit, a one-day event to empower aspiring business owners to develop their ideas and grow their businesses.
EstrellaTV will debut the thrilling human trafficking drama “La Promesa.
U.S. Secretary of Education Betsy DeVos announced the Federal Commission on School Safety (FCSS) will meet this week to gain more insight into how entertainment, media, cyberbullying and social media may affect violence and student safety.
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-market Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 markets surveyed, below Russia and South Africa.
A paper published in WARC claims that surprise is the secret ingredient when it comes to building a brand, but how does this finding hold up in the face of testing people’s emotional response to over 30,000 ads? Not well. by Nigel Hollis
Americans are spending less time with most major media, with one major exception: smartphones.
With the 2018 FIFA World Cup™ underway, the exclusive Spanish-language broadcaster, Telemundo Deportes, announced that it has been honored with four prestigious international awards for excellence in promotion, marketing and design to promote the tournament in North America.
Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.
It’s a somewhat tarnished event, of course. First of all: It’s in Russia, and the process by which the country won that honor was tied in with now-proven voting irregularities that ultimately cost then FIFA boss Sepp Blatter his job, and countless regional association leaders their freedom as they are either being prosecuted or are in jail.
The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner. Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy.
Casanova//McCann announced today the addition of Jonathan Lackey to its staff in the newly created position of Director of Digital Services.
