Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017.
This presentation features tips and tools from our Marketing Knowledge Center that are sure to supercharge your social media efforts.
Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?
Marketers are no strangers to managing complex relationships and campaigns. But as digital ecosystems (of vendors, platforms, agencies, business, etc.) expand and the lines between sectors blur, marketers are rethinking how to build value and their own roles.
I recently came across an article on Bain’s website which highlights the fact that a company does not need to be the biggest in their category to make the most money. In addition to the usual business advantages the article details attracting the best customers as one way that these companies get better returns. So how do you do that? by Nigel Hollis
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Folks, here’s a draft of the keynote I have in mind for a seminar organized by the chamber of commerce of a certain upscale metropolitan area in the US Eastern Seaboard that has seen a marked spike in the growth of its Hispanic population. The members of said chamber of commerce are plenty intrigued by the newcomers’ lifestyles and shopping habits. Oddly enough for an upscale DMA in the US of A in 2018, marketing to Latinos seems to be uncharted territory for this crowd of marketers so I’ve opted to start with the very basics. Take a look and tell me what you think:
Holding company shares are falling. Their ad agencies are shrinking, with low morale, low salaries and hiring freezes. Accenture and Deloitte are the new, growing competitors. Advertisers are cutting spend but investing in-house. Chief Creative Officers are disappearing, not entirely due to sexual harassment charges. Confused by some or all of this? Read on!
TV advertising can be made much better: better for brands, for networks, for viewers. But this won’t happen until TV advertisers speak directly to TV ad sellers.
The Dallas-Fort Worth-Arlington metropolitan area’s 146,000-population increase last year was the most of any metro area and Maricopa County, Ariz., saw a population increase of nearly 74,000 — the most of any county last year — according to the U.S. Census Bureau’s July 1, 2017, population estimates released today. The statistics provide population estimates and components of change for the nation’s 382 metropolitan statistical areas, 551 micropolitan statistical areas and 3,142 coun
Strong headwinds are certainly ahead for influencer marketers. For one, it’s looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.
For 2018 MAGNA anticipates that a robust economic environment and historically high consumer confidence should generate yet another growth year for the US advertising market. MAGNA is anticipating the overall market to grow by +5.5% to $197 billion. This is an acceleration on last year (+2.7%) and stronger MAGNA’s previous forecast of +5.0%.
Cities are perhaps the best example of how complex adaptive systems can work in the real world. As the world becomes a more complex and connected place, they may be the answer to our future.
To kick off 2018, Toyota is partnering with Club America, the most celebrated and followed soccer team in North America. The sponsorship includes participation in Tour Águila, the club’s annual U.S. tour.
The reformatted version of the show is comprised of three new hosts that include Venezuelan actor Yul Bürkle, Colombian actress Luz Estrada, and Mexican-American actress/model Maria Elena Anaya.
NBCUniversal Telemundo Enterprises announced the launch of “El Campeón en Ti” (The Champion Within You), a new company-wide campaign under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power Within You), focused on empowering young Hispanics to achieve their full potential and find their inner champion through sports.
The brand team for Genentech’s Nutropininjectable human growth hormone was mystified. One-third of all prescriptions was for Hispanic children but non-Hispanic children had better, more consistent outcomes. by Beatriz Mallory
A new data set made public by GlobalWebIndex, in partnership with Publicis Media, sets out to improve advertiser, publisher and agency understanding around the online behaviors, cultural preferences, and linguistic choices of Hispanic Americans, who currently comprise 18% of the US population.
Each year as the Koupon team begins to write our State of the Industry report, 2018 SOI blog creative.jpgwe look back on the year prior and gather what we’ve learned, what our brands and retailers have accomplished, and what the data is telling us about the future of retail and the impact of mobile offers. The numbers from 2017 are in and the data rings loud and clear – the c-store industry is growing, and mobile offers are playing an important role. See our press release here.
NBCUniversal Telemundo Enterprises announced it has named Krystyna Hall as Vice President of Corporate Communications, effective immediately.
Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer’s “Behind the Numbers” podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.
