When I walked away from the ANA multicultural conference on Wednesday I felt high. No, I wasn’t smoking anything. I was high on what several presenters called the “Kool-Aid” of the “total market.” By David R. Morse / New American Dimensions, LLC
There has been a pivot in the last five years to a new lexicon and strategy of integration in the world of Hispanic, and multicultural marketing. The rapid growth of Hispanic, Asian, African-American and other ethnic populations, and the trend towards ethnic “minority majorities” has moved multicultural marketing out of the silos and into the C-suites of many large companies. What was once a niche is now mainstream. By Jose Villa / SENSIS
Xoom Corporation has introduced two new television commercials for the Latin American market as a part of the “Better Way” campaign launched in 2011.
Alexandre Hohagen, Vice President Facebook Latin America, has moved to Miami to assume the additional responsibility for U.S. Hispanic. Christian Martinez, previously Vice President of Network and Interactive Sales at Univision has joined the team to help run ad sales for the U.S. Hispanic market and will also be based in Miami.
We need to rethink the question of calculating ROI on digital and instead see digital as one of the components of a larger brand voice.
Rincon & Associates released a white paper entitled “New Test Reveals Your Latino IQ” – which presents some unexpected findings when comparing Latinos and non-Latinos on their knowledge of general characteristics about U.S. Latinos.
Increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season, according to Deloitte’s 28th annual survey of holiday spending intentions and trends.
There’s been much hand-wringing of late over the idea that television watchers are cutting the cord—ending their cable TV subscriptions in favor of a range of video-on-demand (VOD) systems that deliver content via the internet. While news of the death of cable television might be premature—at least for the time being—research shows that pay TV services may be doing itself harm by failing to keep up with elements of usability that consumers have come to expect online, such as the ability to search for content.
In the last decade, multicultural populations have grown to wield enormous power both on Wall Street and on Main Street. Not only are they influencing pop culture, entertainment and cuisine, but they are also driving significant changes in corporate board rooms and evolving the marketing industry. Today, marketing strategies are under great scrutiny in response to the explosive growth of multicultural populations. As many companies seek to reconcile and recalibrate efforts toward multiple market segments, questions arise with regards to the potential of defining and addressing a Total Market Strategy.
Recently, Tr3s revealed some new findings about Hispanic Adult Millennials and work. The employment picture has improved for bilingual Hispanics and non-Hispanics 18-34, but joblessness has continued to climb among foreign-born Hispanics.
Whether they’re selling canned soup or disposable diapers, most consumer packaged goods (CPG) brands want the same thing from their advertising campaigns: to create a deep affinity for their brands so that consumers think of nothing else when it’s time to buy.
Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.
Big Data holds many promises for companies—some of which it is already delivering on, and some of which have yet to be realized.
RELUCIR, a new unisex hair and skincare product line, has been launched by the Wayland Soap Company.
Underwhelming fall sales and continued economic and Federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season.
Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles, according to a whitepaper released today by the Interactive Advertising Bureau (IAB) and Winterberry Group, entitled “Programmatic Everywhere? Data, Technology and the Future of Audience Engagement.”
The alliance marks the initial step in a joint plan to set up a fully operational news bureau at UC Berkeley, a pioneering initiative that could lead to the creation of similar bureaus in other universities across the nation.
Mattel, Inc. is gearing up for the holidays with the launch of its first Spanish-language multi-brand marketing campaign. Launched on November 1st in Los Angeles, Houston and Miami, ‘toy feliz is a 100% Hispanic-oriented effort, which spans brands and multi-media marketing platforms.
Welcome to the 2013 ANA Multicultural Marketing & Diversity Conference entitled “Marketing to a Multicultural Nation” – a very appropriate title considering the latest reports on the continuing growth of multicultural groups in our country today. By Gilbert Davila / CEO of Davila Multicultural Insights & Chairman of ANA Multicultural Board
At its quarterly board meeting in New York City, AHAA: The Voice of Hispanic Marketing announced its new executive committee, with Aldo Quevedo, principal and creative director of Richards/Lerma, assuming the chair position. Quevedo will work closely with the board of directors, AHAA’s advisory board and Executive Director Horacio Gavilan to continue implementing advocacy and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.
