Pepsi announced the premiere date for its first-ever streaming series, “Talking Sabor,” a food-focused collaboration with restaurateur and award-winning celebrity chef, Aarón Sánchez and COCINA, which he co-founded. During the eight-episode, limited edition program, Chef Aarón and Pepsi invite food enthusiasts and flavor aficionados to talk sabor (flavor) like never before at some of the … Read more
NBCUniversal Telemundo Enterprises is once again spearheading the initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy. Nuestras Finanzas, a multiplatform initiative launched in 2022 as … Read more
The advertising industry is gathering for a significant celebration of diversity, equity, inclusion, and belonging (DEIB) at the upcoming 7th Advancing Diversity Hall of Honors Event. Gilbert Davila Lisette Arsuaga and Carlos Santiago from AIMM / Alliance for Inclusive and Multicultural Marketing were honored. Felicidades.
This joint initiative from the ANA and the 4A’s, developed by a task force of ANA and 4A’s members, is an executive-level guide that details various compensation models that focus on better outcomes for both marketers and their agencies. The primary objective is to establish a robust framework that benefits marketers and agencies, raise awareness … Read more
Entravision Communications Corporation announces the highly-anticipated launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix. As a vibrant celebration of culture and music, Fuego 106.7 FM emerges as the premier destination for the dynamic and thriving Latino community in Phoenix and surrounding areas. With a steadfast commitment … Read more
ACA Marketing, the leading provider of outdoor advertising solutions for the Latin music industry, is pleased to announce the participation of COO Sean Valadez at the prestigious “Foro ALOOH!” organized by the Latin American Association of Outdoor Advertising. The conference, slated to be held in Mexico City from April 17th to April 19th, is an … Read more
In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine … Read more
¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers. Entries will be accepted via CineYouthFest.org through August 6, 2024, with an early bird discount available until June 4, 2024. The festival will occur from October 9 to October … Read more
NTERTAIN and The Latino Film Festival announce their merger with the launch of The NVISION Film & Music Festival. The festival will occur from October 10th to 12th, 2024, at the prestigious Palm Springs Art Museum in Palm Springs, CA. Over the past decade, the festival has showcased thousands of films and featured notable participants … Read more
Belongó, formerly known as the Afro Latin Jazz Alliance, announces the launch of El Barrio Sessions, an exciting new online content series featuring captivating performances and insightful interviews from established and emerging musicians. To view CLICK HERE.
SAMS Advertising (Spanish Advertising & Marketing Service), founded in 1963, was the first full-service Hispanic advertising agency in the United States. With its home in New York City, SAMS and its founder, Luis Diaz Albertini, would go on to change the advertising world. The agency’s unwavering commitment to its Spanish-language work would spawn various generations … Read more
By Anne Field The marketing team at FedEx wanted to deliver something extra special for its next ad campaign. The goal was to stand out from the crowd and grab the attention of younger viewers while highlighting, of course, that FedEx can help customers’ businesses. The result was “Tall Tales of True Deliveries,” an animated … Read more
Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami’s Formula 1 weekend. Through his company ImpactX Sports Group, Xavier A. Gutierrez—president and CEO of the … Read more
In a statement released to HispanicAd.com this morning, Daisy Expósito-Ulla, leader of d expósito & Partners, announced the hiring of “Tony” Ruiz, an accomplished ad and marketing executive with years in the industry. Here’s the statement: ¡BIENVENIDO, TONY! Today, I’m happy to announce the association to d expósito & Partners of Antonio (Tony) Ruiz, a … Read more
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. According to a new report The Foreign-Born Population in the United States: 2022 released by the U.S. Census Bureau today, the foreign-born population was 46.2 million (13.9% of the total population) in 2022 compared to 40.0 million (12.9% of the total population) in 2010. … Read more
By Joyce Hahn and Lauren Medina The number of foreign-born people in the United States rose by more than 5 million over 10 years to 45.3 million or 13.7% of the nation’s population, according to the 2018-2022 5-year American Community Survey (ACS) estimates. Immigrants made up over a fifth of the population in four states: … Read more
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media Services, explains how WFA is supporting the global rollout. Reach and Frequency is important. Perhaps more important than it’s ever been. Reliably and accurately provided across screens, Reach and Frequency can help advertisers plan and optimise … Read more
By Nigel Hollis I believe originality is an important quality of effective advertising, but originality must do more than earn people’s attention. That is not just my opinion. A meta-analysis of 67 academic papers comes to the same conclusion. A meta-analysis of when and how advertising creativity works The meta-analysis was published in the Journal … Read more
A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital. The same media plan repeated a year later reaches 12% … Read more
