OnePlus has selected Chemistry Cultura as its first-ever Hispanic communications agency of record. The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market. “Since launching in 2013, and operating in the U.S. and Canada since 2018, we … Read more
By Isaac Mizrahi – CEO of ALMA Agency As we close another Super Bowl cycle, I’ve been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year’s roster of brands that invested in the big game. According to one reporter who approached me, out … Read more
The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes. To make sure this happens, it’s important for sports organizations to look ahead for possible events and actions that can change … Read more
By Marshal Cohen – Chief Industry Advisor, Retail This will be the year that brick-and-mortar stores make a real comeback in the retail landscape. Shopping is changing and stores are an integral part of the new dynamic. Consumers want a more interactive shopping experience. The ability to touch-and-feel purchases has once again become more enticing … Read more
Lopez Negrete Communications, Inc. announced today they were awarded a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including a coveted “Best of Show” for the 18th time. The WorldFest 55th Houston, The Oldest Film Festival Poster Campaign won the award for Best of Show – Print. Since 1968, WorldFest-Houston … Read more
MundoNow announced the appointment of Carlos Moreno to Senior Executive Producer. In addition to his excellent coverage of breaking news that affects the Hispanic community, Mr. Moreno will also spearhead content creation around two critical, yet underserved platform verticals: MundoMejor, an original series of inspirational stories that focus on the good in this world, and … Read more
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other … Read more
The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics. The ads were tested for ad effectiveness, cultural … Read more
Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides! That was the theme of a panel during the recent Association of National Advertisers Audio Summit presented by Dean Lamb, Head of Media at CDW, the IT services and equipment giant, and Westwood One. … Read more
By Emanuele Veratti The current macroeconomic scenario requires thoughtful decision making and accurate measures on the return of each initiative. The focus on financial-driven metrics has been particularly challenging for marketing functions as they try to overcome the misconception of being a cost center and prove their multiplier role for the business. Three groups of … Read more
As the pandemic has changed consumer spending habits and sparked an increase in local investment, brands are finding success through geotargeting to cater to regional markets. But a new study shows that despite this progress, many big-name companies still need to empower their smaller partners with knowledge about how to maximize online marketing performance. To … Read more
The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released the annual State of Latino Entrepreneurship (SOLE) research report, highlighting the latest trends in Latino entrepreneurship in the U.S. According to the report, U.S. Latinos continue to strengthen the American economy by … Read more
Sensis announced the acquisition of Sharp & Company, a full-service communications consultancy that helps transportation organizations move projects forward by connecting with their stakeholders and the public in meaningful and productive ways. This acquisition will expand portfolio offerings at Sensis, by adding transportation industry experience to the company’s capabilities, especially in the D.C., Maryland and … Read more
Dynamic storytelling is a powerful way to inspire others to take a desired action. For companies and brands, this could mean purchasing a product, attending an event, or signing up for a subscription service. Consumers, who share their perspectives with researchers on what they want and need, play an influential role in shaping these narratives. … Read more
As the exclusive Spanish-language home of the FIFA Women’s World Cup, Telemundo Deportes will present coverage of the Intercontinental Playoffs of the FIFA Women’s World Cup Australia & New Zealand 2023™ taking place Feb. 17-22, featuring 10 nations competing for the final three spots. Coverage will kick off with Argentina v. Chile friendly on Friday, … Read more
The Hispanic Marketing Council (HMC) has opened registration to its 2023 Annual Summit, taking place live and in person on April 26 to 27 at Convene at One Liberty Plaza in New York City’s Financial District. As the only Hispanic-centric marketing conference developed by industry leaders with multicultural expertise, the HMC Annual Summit packs a … Read more
When Dr. Ines Poza started tracking ethnic representation in Super Bowl ads about 20 years ago, she noticed, “animals were featured as protagonists more often than minorities, with Latinos nowhere to be seen.” After a promising showing last year with Rocket Mortgage leading the charge featuring a phenotypically Latina child alongside Anna Kendrick, “It’s back … Read more
Boost Mobile and Eugenio Derbez, one of Mexico’s top actors, producers and directors – best known for hits such as Instructions Not Included, Acapulco and Oscar-award winning CODA – are announcing his newest role as advisor for Boost Mobile’s Latino programs. In this latest endeavor, Derbez will advise Boost Mobile on how to offer greater … Read more
Nuestra.TV’s latest programing expansion, which includes the premiere of the exclusive docu-series “Cuba Suena” as well as FAST channels Flou Caribeño and Flou Cine. The new programming is now available to watch on Nuestra.TV. This February, the docu-series “Cuba Suena” makes its exclusive, U.S. debut on Nuestra.TV, offering a captivating glimpse into the heart and … Read more
In today’s highly fragmented and uncertain environment, the battle for consumer attention is heating up, people are increasingly concerned about privacy and fraud, and the upheavals of the past year are creating an entirely new set of challenges. It’s a pivotal moment in the digital advertising industry. What trends are on the horizon, and what … Read more
