Jose Cancela named President of Telemundo Station Group

Valari Staab, Chairman of NBCUniversal Local, today announced veteran Spanish-language media executive and longtime leader of WKAQ / Telemundo Puerto Rico José Cancela has been named President of Telemundo Station Group, effective immediately. In addition, Staab appointed Migdalia Figueroa as President & General Manager of WKAQ, effective immediately. A native of Puerto Rico, she joins … Read more

Creator Marketing: Winning with Gen Z Hispanics on Social

By Leslie Koch, VP of Social Media at TelevisaUnivision Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. Hispanics are projected to drive 100% of all 18 – 24 … Read more

Maldonado and Imada Recognized in NYC

City & State Magazine/New York, the magazine – and- online multimedia news organization that covers government, policy, politics, personalities and media, is recognizing Louis Maldonado, partner at d expósito & Partners, as part of the publisher’s consistent Fifty Over 50 Icon Awards: The Age Disruptors, taking place this Monday, January 29th. This year’s “Icon Awards” … Read more

Moving Forward with Purpose: The Business Imperative for Inclusive Marketing

Highlighting exclusive research on consumer sentiment around DEIB and so-called “woke” marketing practices, Lisette Arsuaga, co-president and co-CEO at DMI Consulting and co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), uses a wealth of data to explain why it’s in any business’s best interest to lean into inclusive marketing and messaging, highlighting … Read more

Unleashing the Power of Latinas in 2024: A Game-Changer for Brands

By Natalie Boden – CEO and Founder, BODEN As we step into 2024, it’s evident that the foremost global and national organizations, from prestigious organizations such as The World Economic Forum to the Critics Choice Awards and Sundance, are taking significant strides to ensure the active inclusion of Latinos in the broader conversation. From the … Read more

The new rules for successful insights teams

New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver maximum impact. Ioana Danila, Senior Manager, Global Insights at WFA, explains. The world of insights is not getting any easier. Teams have to cope with increasingly complex business landscapes, evolving consumer behaviors and demands, increasing pressure … Read more

Agency Searches and Reviews: What Type of Consultant Is Right for You?

By Joanne Davis A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same. As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities … Read more

THE 2024 HMC STRATEGIC EXCELLENCE AWARDS – OPEN TODAY WITH EXPANDED JURY OF SENIOR LEADERS FROM BRANDS, MEDIA HOUSES, AGENCIES & MARKET INTELLIGENCE FIRMS

Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. As a testament to this award’s singular position in the marketplace, HMC welcomes … Read more

One astronaut and two in advertising appear in book about Cuban women

Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut. Dr. Serena Quiñon Sánchez, a well-known medical scientist and NASA Astronaut, is … Read more

The Chronicle of Higher Education Announces Two Diversity in Media Scholarships for College Students

The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship. The Chronicle of Higher Education believes a diverse newsroom delivers the most comprehensive and dynamic journalism. … Read more

The 3rd Annual Mexican-American Film And Television Festival to Recognize Outstanding Mexican-American/Chicana Filmmakers

The Mexican-American Cultural Education Foundation (MACEF), a 501c3 organization, proudly announces the upcoming 3rd edition of the Mexican-American Film & Television Festival (MAFTF) slated for April 20 – 21, 2024, at the prestigious Harmony Gold Theater in Hollywood. Marking 2024 as the “Year of the Mexican-American/Chicana Filmmaker,” MAFTF will honor accomplished individuals whose groundbreaking contributions … Read more

ESTRELLATV launches ‘HABLAMOS EL MISMO IDIOMA’ campaign

EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, … Read more

THE SUPER PARADOX

By Pablo Buffagni – BBQ Agency We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006. In this … Read more

Jenna Ortega spices up first Doritos Dinamita Super Bowl

After 23 years of Super Bowl appearances, Doritos® is handing over its platform to spotlight the brand’s latest innovation: Dinamita. Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII. Embodying bold confidence … Read more

In a World of Digital Trends, Be a Classic

By Cristy Clavjio-Kish, Founder, Talento Unlimited & Entre Mujere LIVE!  While navigating through Miami traffic, a pressing thought emerged regarding the landscape of content creation and branding: the precarious balance between trending topics and core audience engagement. This shifting dynamic reminds me of a poignant quote by Somali-American model and actress Iman, “In a world … Read more

MEL announces New Leadership hires

MEL (Messianu/Edelman/Lerma) announced three new leadership hires in Strategy, Creative and Client Services. Omar Quiñones joins MEL as Chief Strategy Officer, Danny Alvarez as Executive Creative Director, and Jennifer Rangel as Head of Client Services. These three new appointments continue solidifying MEL’s integrated marketing communications offering for the U.S. Hispanic market. In their new roles, … Read more

Hemisphere Media Group names Jimmy Arteaga Grustein as Chief Content Officer

Hemisphere Media Group announced the promotion of Jimmy Arteaga Grustein to Chief Content Officer of Hemisphere. Arteaga, previously President of Programming, Production & Promotion at WAPA-TV, will report to Jorge Hidalgo, President, and CEO of WAPA Media, Puerto Rico’s leading media company encompassing TV, radio, digital, live events, and podcasting. With over 30 years of … Read more

AM/FM Radio Advertising Generates Significant Sales And Profit Growth

Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI. The report was presented … Read more

Why You Need a RFM Revamp

By Dave Lokes Making it through the holidays is the hardest part of a retail marketer’s job. But, after the New Year, it’s hardly time to sit back and relax. What comes next can make or break how successful the next year could be. Gift-givers flood our business, and we are so privileged to welcome … Read more

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