Article placement: Top News

Luis Miguel Messianu, Richard Edelman and Peter Lerma launch MEL

MEL (Messianu/Edelman/Lerma) launched as a minority-owned and Hispanic-led, full-service communications agency. The independent entity will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens enabling it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos. The partnership between three lauded industry … Read more

Healthcare The Final HISPANIC Frontier

By Pedro de Córdoba – Vice President, Client Solutions / eContent DIGITAL The COVID-19 pandemic should have been a wake-up call. It wasn’t. Covid laid it bare for all to see, and it’s very troubling that the Healthcare Industry doesn’t seem to have gotten the memo. The chronic underinvestment in Hispanic healthcare outreach is affecting … Read more

Latinos in the U.S. have the fifth-largest GDP in the world [REPORT]

Latinos in the United States helped propel the national economy forward with a total economic outuput, or gross domestic product, of $3.2 trillion in 2021, according to a new study by UCLA researchers and colleagues. The findings of the latest U.S. Latino GDP Report, produced annually by the UCLA Center for the Study of Latino … Read more

How agencies should talk about the money

By Steve Boehler Most agency executives and teams hate talking about money with clients and prospects. And they don’t do a very good job of it. Agencies often seem to approach the topic of money as a required nuisance or as an afterthought. The agency’s economic proposal may be a simple spreadsheet. Or a spreadsheet … Read more

Worried About the End of the Cookie? Turn to Your Own Data

By Charlotte Naim As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world. Mobile marketers have already had to manage their data diets following Apple’s termination of IDFA in 2021. But with the death of the cookie, marketers will be very limited … Read more

MAGNA US AD FORECAST – Fall 2023 Update: Digital Advertising Finally Recovers

After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. … Read more

Republica Havas Celebrates Latino Culture and Breaks Language Barriers with #SpeakHispanic Initiative

Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today. #SpeakHispanic is built around original, Latino-centric content –which includes cutting-edge visuals, current data points, poignant personal accounts, and spirited dialogues … Read more

Ally celebrates Hispanic Heritage Month

In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community. In 2015, Ally created an inclusion infrastructure that became the heart and soul of the brand’s culture. From there, Ally continued to develop and implement intentional DEI … Read more

Public Has Mixed Views on the Modern American Family [REPORT]

By Kim Parker and Rachel Minkin Trends in marriage and fertility along with shifting social norms and important legal changes have reshaped the American family. Public views of the family are complicated. Americans are more pessimistic than optimistic about the institution of marriage and the family. And there is no consensus on how some of … Read more

The Latest Case for Spanish-language Media and News, Courtesy of The Smithsonian

by Daisy Expósito-Ulla I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in … Read more

Why long-term marketing drives business longevity

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next … Read more

US Retail Sales Up 2.9% in August, But Ad Spending By Retailers Likely Up ~5%

By Brian Wieser Retail sales data historically took on outsized importance in the imaginations of practitioners within the advertising industry. Advertising by retailers has never been unimportant – spending on advertising by retailers, including food services and drink places amounts to 20% of total advertising expenditures in the United States, according to the most recently … Read more

Why Brands Need a Culture Stack

By Adam Kleinberg Today, great brands are built through experiences people love at the speed people live. Brands must penetrate culture and harness data through marketing technology to create an amazing omnichannel experience. For brands struggling to sustainably reinvent themselves, I offer a new construct, the Culture Stack. The Culture Stack brings process and capabilities … Read more

Over-emphasis on activation and tactics limits marketing effectiveness

Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA. Creating a Global Culture of Marketing Effectiveness finds that while overall marketing effectiveness culture is performing acceptably – scoring 6.5 out of … Read more

A Major Shift Is Coming to the Digital Ad Industry: Are You Prepared?

By Conrad Lisco The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation. Over the past two decades, the focus of digital advertising has been on targeting individuals to deliver increasingly personalized and relevant ads. This has created a vast and … Read more

Telemundo and NBCUniversal’s Hispanic Heritage Campaign “Be The Next Story Told” Honors and Celebrates the Culture and Contributions of Latinos in the U.S.

With Hispanic Heritage Month kicking off this week, Telemundo and NBCUniversal are celebrating with an energizing new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long. Telemundo Enterprises is leading the charge with the next iteration of its bilingual campaign, … Read more

The Latest on Talent & Employee Trends

By Dominick Fils-Aimé According to a poll conducted by Morning Consult, on behalf of BSR, social policies on a state-level, and brand advocacy in relation to social issues are important considerations for people thinking about relocating for employment. To read more, CLICK HERE. Courtesy of Association of National Advertisers  

The Importance of All-Party Data in a Cookieless World

By Larisa Bedgood In a time of rapid technological advancement and digital connectivity, consumers have more options than ever to shop, research, and engage with brands online. With every online interaction, individuals generate a vast amount of personal data that is being collected, stored, and analyzed. As a result, the importance of data privacy has … Read more

Global Influencer Marketing Spend Surged 22% in 2022 to $29B, Pacing for 17% Growth in ’23, Fueled by Rising Interest in Popular Agents of Fashion, Entertainment & Sports

Global influencer marketing spending grew 21.5% in 2022 to $29.14 billion and is on pace to rise 16.9% in 2023, fueled by a growing number of brand marketers investing in a multiplying number of macro and micro influencers using social media channels to espouse products and brands among their peers, according to new research by … Read more

CNN EN ESPAÑOL joins WARNER BROS DISCOVERY U.S. HISPANIC sales portfolio

Warner Bros Discovery U.S. Hispanic adds CNN en Español to its portfolio which includes Discovery en Español, Discovery Familia and Hogar de HGTV. “We have successfully unified our portfolio by bringing together brands that share a vision for creating authentic content to connect with the U.S. Hispanic audience,” said David Tardio, Vice President of Advertising … Read more

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