Super Bowl LVIII was one for the books. From the ultimate football sweetheart moment to some truly funny ads, 2024’s Big Game brought us lots of laughs and reconnected us with some core memories – and clarity on the turn selfward. But who were the ad winners and who left us wanting more? Through LINK … Read more
Republica Havas is expanding Republica Havas Health with an executive appointment poised to empower the division’s rapid growth. Industry veteran Eirasmin Lokpez-Cobo has been promoted to Executive Vice President, Brand Strategy & Consumer Insights, from her previous role as Senior Vice President, Brand Strategy. She brings more than two decades of career experience in developing … Read more
At last year’s year’s Radio Ink Hispanic Radio Conference, which took place June 14-15 in Miami, a common theme was the fact that Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued. For example, according to Nielsen “94% of all Latinos ages 18 and over listen to AM/FM radio on … Read more
By Scott Keeter, Anna Brown and Dana Popky As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Today, we’re calling out one of those that affects us as pollsters: categorizing our survey participants in ways that … Read more
Telemundo, the exclusive Spanish-language home of FIFA through 2026, announced coverage plans and full match schedule for the FIFA Beach Soccer World Cup UAE 2024 Dubai™ kicking off Thursday, February 15 at 6 a.m. ET with a dedicated pregame show and matches airing LIVE on Telemundo, Universo and the Telemundo app. The 15th edition of … Read more
José Cancela, President of Telemundo Station Group, named José Alberto Suárez President & General Manager of WTMO / Telemundo 31 Orlando, WRMD / Telemundo 49 Tampa and WWDT / Telemundo Fort Myers-Naples. Suárez joins the three Florida stations after serving as President & General Manager of Telemundo-owned stations in Sacramento, Calif., Las Vegas, and Fresno, … Read more
By Arthur Forcione, Amrak Solutions Strategic Planner The 2026 FIFA World Cup is fast approaching and it will be the second time hosting for the USA after first hosting in 1994. And to this day it is still the most successful iteration of the World Cup, with record attendance (3.6M) and World Cup Final … Read more
As retailers look to woo price-sensitive consumers in 2024, loyalty will have to be earned. To make that happen, trust will need to be the cornerstone of their profitability playbook. The last two years have been anything but ordinary. Consumers witnessed a 40-year inflationary high in June 2022 and 11 Federal Reserve rate hikes by … Read more
By Joanna Fragopoulos VML’s The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. These predictions range from typical marketing fare (such as how retail will evolve to current gen Z buying trends) to the unusual and fantastical (AI children and virtual families … Read more
Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies seven areas where the magnifying glass is likely to focus. We all need priorities to help us focus and marketing procurement is no exception. What’s important is that they keep evolving and the current goals for our Sourcing Forum … Read more
Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing … Read more
Total by Verizon, a fast-growing prepaid no-contract wireless carrier from Verizon is bringing back 90’s Latin dance music and laughter to the Big Game with a new take on the hit merengue song “Suavemente.” The :30 spot is directed by comedian, producer, and musician Fred Armisen. “Total by Verizon has a lot to offer consumers, … Read more
Americans overwhelmingly see small businesses as having a positive effect on the way things are going in the country. By contrast, their views of large corporations are broadly negative. Most people – including identical shares in both parties – also are critical of the impact of banks and financial institutions. A new national survey conducted … Read more
Most Black Americans consider themselves at least somewhat successful (66%). When asked to define what success means to them personally, 82% of Black adults point to the ability to provide for their family. However, success isn’t exclusively related to financial achievements, a new Pew Research Center survey finds. Majorities of Black adults also cite quality-of-life … Read more
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is … Read more
COCINA’s parent company MECENAS, announced the appointment of Andrew Polsky as Executive Vice President of Revenue and Brand Strategy. Polsky, a seasoned executive with extensive experience in multicultural digital media, joins MECENAS at a pivotal time to help position the company and all of its units into its next phase of sustained growth “I am … Read more
Elevating Pet Care: Navigating Multicultural Pet Ownership Dynamics & Spending In the US pet industry, Multicultural pet owners continue to play an increasingly pivotal role in the category of overall pet ownership and spending. Last year, our experts at SSG discussed ‘The Rise of Black & Hispanic Pet Ownership in the US’ – pointing out … Read more
Join for an overview of the Hispanic population in the U.S. We will explore data from the 2020 Census Detailed Demographic and Housing Characteristics File A and the American Community Survey. Learn about available Census Bureau tools that provide free and easy access to data for your analysis of Hispanic trends. We will also demonstrate … Read more
Nueva Network, a Spanish Language media company, announced they renewed their Affiliation and Sales agreement with “Chiquibaby Show.” The nationally syndicated show airs in over 100 US Spanish Language Radio Stations across the US. The TV and Radio personality, winner of 6x Emmy awards for outstanding work in radio and television, Stephanie Himonidis, also known … Read more
In this first edition of the Wheelhouse blog for 2024 from Ebiquity’s Marketing Effectiveness team, Principal Consultant Steffen Kapffenstein makes the case for consumer goods investing in dedicated analytics to optimise the effectiveness of their promotional spend. In today’s tough economic climate, knowing what works best in terms of promotions – and why – have … Read more
