By Zoe Chance – Senior Lecturer in Management Many current TV shows and movies are reboots of existing franchises. Why has this one been so culturally omnipresent? The marketers at Warner Bros are being touted as geniuses, credited with the blockbuster success of the Barbie movie. The movie has already grossed $1 billion in box … Read more
Cross-cultural agency BeautifulBeast has entered into a strategic alliance with Mighty Industries and XALTER to create Mighty Beast. This unit specialized in content and web3 is in charge of the creation and production of 210Plaza, an entertainment platform in the Metaverse for the city of San Antonio. The goal is to attract visitors to the … Read more
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated excellence in diversity, equity and inclusion by honoring longtime Hispanic marketing executive Gabriel Reyes at its 5th Annual Sunrise Honors on August 4 at LA Plaza de Cultura y Artes in Downtown Los Angeles. “We applaud the remarkable efforts of our honorees who have … Read more
Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? … Read more
Telemundo presents the 2023-24 Premier League season kickoff as the exclusive Spanish-language home of the best soccer league in the world offering audiences vast coverage of the highly anticipated season. Defending Premier League champions Manchester City and newly promoted Burnley go head-to-head for the opening match on Friday, August 11 at 3 p.m. ET with … Read more
Uforia will expand to five new markets from 6 a.m. to 5 p.m. to 11 a.m., regardless of time zone. With this expansion, the show will be renamed “El Flow,” and listeners will be able to listen to it as of today on the following stations in each metropolitan area or on the Uforia app: … Read more
Today’s discerning consumers crave personalized marketing experiences in which they feel seen and heard. The paradigm has shifted, and brands looking to stay ahead of the curve are working to foster genuine connections with consumers by committing to inclusivity in products and services and participating in meaningful community engagement. This is particularly important for hard-to-reach … Read more
“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms. The graph below shows our most recent quarterly update. Note that this analysis looks at all audio usage in all locations, among all Americans age 13 and older. … Read more
An agreement between U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals and Final exclusively on Telemundo, Universo and Peacock. Adding to its robust offering of live sports events, the network secured the exclusive Spanish-language rights to broadcast the final three high-stakes … Read more
Now in its 11th season, the hit reality dance competition MIRA QUIÉN BAILA (Look Who’s Dancing) returns to Univision with LA REVANCHA (The Comeback) bringing back themed nights, musical guests, compelling personal stories, and exceptional dance routines to Sunday primetime “Domingos en Familia” (Family Sundays) this fall. This special edition will feature eight star contestants … Read more
By Joanna Fragopoulos Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at … Read more
Canela Media announced its latest partnership with Storybook, a unique app that combines beloved tales with tools for parents to help calm and ready their kids for bedtime through touch, meditation, and positive affirmations. The collaboration is set to kick off during the Back-to-School season and offers Canela Kids’ audience a series of calming and … Read more
Music is and will always be an essential element of culture, but seldom is a music genre so pervasive it changes the cultures around it. In modern culture, hip-hop stands alone in this regard, and as it celebrates its 50th birthday this month, we can see just how beloved and influential it has become. While … Read more
By Eric Mayhew As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market. Digital advertisers have a unique opportunity to become vastly more efficient and strategic … Read more
By Tony Case June was filled with numerous festivities celebrating Pride Month and the LGBTQ+ community. But it was a tough time for many brands joining in on the celebration. Even after June had wrapped, several brands — including Kohl’s, Pet Smart, and The North Face — faced backlash for embracing and then not backing … Read more
It is with profound sadness that multisegment agency Orci announces the passing of co-founder and chairwoman Norma Orci, who passed away on August 3. She leaves behind two children, two grandchildren and an indelible mark upon the advertising industry, having played a crucial role in launching effective, thoughtful and impactful multicultural marketing targeting U.S. Hispanics … Read more
Norma Orcí, the co-founder and chairwoman of longtime U.S. Hispanic market advertising agency Orci, has died. Along with her husband Hector Orci, the Orci agency rose in prominence to become a legacy shop. In her bio appearing on the Orci website, she recalled, “When I started as a junior copywriter at Noble & Asociados, Mexico’s … Read more
The study focused on open web programmatic advertising, a $88 billion global market. Twenty-one member companies participated, with the data collection period between September 2022 and January 2023. That consisted of $123 million in ad spend and 35.5 billion impressions, mostly classic banner and video ads. Qualitative work supplemented quantitative research. Key findings: Information asymmetry … Read more
By Jeroen Kraaijenbrink – Strategy and Leadership Consultant | Global Top 20 LinkedIn Creator | No-Nonsense Collaborator, Educator, Mentor and Author | Enabling Leaders to Improve Through Strategic Insight and Guided Execution | Strategists come in different breeds. Some know it all or are full of ideas, while others prefer to involve their people or … Read more
The latest annual McKinsey Global Survey on the current state of AI confirms the explosive growth of generative AI (gen AI) tools. Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function. Amid recent advances, AI … Read more
