Hispanic Radio Station Directory [DOWNLOAD HERE]

BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback … Read more

Nortegate Market’s “POR EL FÚTBOL”

Northgate González Market faced the challenge of connecting with its core Hispanic audience during the World Cup. But how do you compete against global brands spending millions on advertising and marketing campaigns for this phenomenon that comes every four years? Northgate Market’s brand positioning revolves around authentic connections to Mexican culture, whether at the store … Read more

A win for our Hispanic Market  

When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate.   When one of our agencies’ creatives gets recognized at Cannes, we know what it means.  Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz … Read more

2023 Global Mid-Year Forecast [REPORT]

Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic. As we look ahead to the rest of the year, we should expect a return to some kind of normalcy in terms of advertising revenue growth. To view report, CLICK HERE.    

How Commercial Intelligence Can Revolutionize Decision-Making

By Maggie Merklin Today’s marketers have a tough job. For decades, they have focused on delivering the right message at the right time to the right customer to drive sales and performance while still seeking to answer a lingering question: “Is my advertising working?” To read more CLICK HERE. Courtesy of Association of National Advertisers … Read more

Telemundo Atlanta and Atlanta Convention & Visitors Bureau Co-Produce Cinematic-Style Series Highlighting Latin Culture and Flavors in Atlanta

Telemundo Atlanta and Atlanta Convention & Visitors Bureau (ACVB) announce the upcoming launch of Atlanta con Sabor Latino (Atlanta with Latin Flavor), a highly creative, bilingual lifestyle series showcasing Latin culture and cuisine through intertwined stories from Latinos who call Atlanta home. Atlanta ranks as the 22nd largest Hispanic DMA with 939,190 Hispanics in population … Read more

Reaching The Moveable Middle [REPORT]

The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult. But now, instead of wasting ad dollars, advertisers in the CPG space have the data — and tools — to reach the audience segment most likely to buy. In our latest guide, Reaching … Read more

Data Privacy and Personalization: Is Your Marketing Future Proof?

By Kelly Cutler Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers. The Digital Age is giving way to a machine learning revolution. However, many of these … Read more

Canela Media enters partnership with Futbol Sites

Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and … Read more

The world of ‘ands’: Consumers set the tone

By Sajal Kohli Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these trends? Leading consumer-facing businesses place a lot of emphasis on listening to consumers, as they should. Consumer sentiment and behavior can be fast changing, confusing, and sometimes contradictory. Today’s consumers, for instance, are both trading down and … Read more

What is social media?

Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content. A energetic and tightly grouped collection of social media reaction icons including hearts, thumbs up, happy and surprised faces along with comment and texting bubbles and hashtags. You probably already know what social media is. Whether … Read more

Audio Fuels the Funnel

By Lara Wachs Since the earliest days of AM radio, marketers have leaned into radio’s megaphone to build reach, but today’s audio is capable of so much more. By combining AM/FM radio, podcasts, and streaming audio forms, marketers can build a full-funnel audio experience capable of guiding consumers along the entire path to purchase. To … Read more

Messi to amplify USA Soccer ¡ PUNTO !

Lionel Messi has agreed to join Inter Miami, this is a pinnacle moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move.  Big News. The last major attempt to bring a international soccer to … Read more

2023 telecom industry outlook [REPORT]

In the year ahead, telecommunications companies will be focused on delivering advanced connectivity and higher performance to customers while reinforcing value and competitiveness. Our 2023 outlook examines five trends shaping telecom industry growth and business strategy, from 5G monetization to edge computing to an increasing focus on sustainability. Preparing for a strong, resilient future Telecom … Read more

Skip to content