Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel. The Billboard Latin Music Awards is Latin … Read more
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling. Econometric modelling for marketing mix modelling (MMM) has come a long way. When I … Read more
Following decades of world-wide service and advocacy, MANÁ, Latin America’s most influential band, has announced the launch of their first ever local social impact initiative as part of the second leg of their wildly successful US tour. The band will donate a portion of proceeds from their México Lindo y Querido tour to chosen local … Read more
We have released a new report – Inclusive Beauty Report 2023, the report explores how consumer demands for products that align with their cultural values and personal beliefs have transformed the beauty industry. Based on a nationally representative online survey of 2,800 respondents, the report examines differences in preferences for cosmetics and beauty products across … Read more
By Tony Case With much uncertainty swirling around — the volatile state of the economy, the management of increasingly complex business relationships, the latest technological advancements — it’s little wonder B2B marketing chiefs are tossing and turning in their sleep. In its fifth annual “Marketing On My Mind” report, based on a survey of more … Read more
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, … Read more
The Latino Equality Alliance (LEA), a leading Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, is thrilled to announce the appointment of Stephen Chavez, CEO of ChavezPR, as the new Chair of its Community Advisory Board. In this leadership role, Chavez will spearhead the organization’s strategic initiatives and vision to provide unwavering … Read more
Latcom, a specialist company in Out of Home, with more than 200 collaborators globally, with a presence in the United States and Canada, with operations in its hub in New York, Los Angeles and Chicago, and in Toronto and Montreal, continues to strengthen his team with the incorporation of Marcelo Fiore as Business Development Director … Read more
TelevisaUnivision recognizes its unique bond with the U.S. Hispanic community is built on trust, integrity and a commitment to serving the communities in which it operates. Univision News is at the core of that relationship. Univision’s news team’s editorial independence and journalistic integrity have made it the undisputed leader in Spanish-language news. As the company … Read more
Don Browne passes and was considered the architect of the Telemundo of today. He will be missed.
TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients. The Local Ad Sales team will operate under three distinct and client-dedicated units: a Holding Company Unit, Multi-Market Unit, and a Local Sales … Read more
The Kraft Heinz Company announced that the Company’s Board of Directors (the “Board”) has appointed Carlos Abrams-Rivera as Chief Executive Officer and a member of the Board, effective January 1, 2024. Until then, Abrams-Rivera will continue in his role as President of the North America Zone with the added responsibilities of becoming President of Kraft … Read more
By Joanna Fragopoulos Parents are an important target audience for many brands, but the diversity within the segment can pose a challenge for even the savviest of marketers. Parenting comes in many forms: single parents, dual-income, heterosexual parents, LBGTQ+ parents, foster parents, just for starters. And yet, many companies only seem to market to one … Read more
Futbol de Primera Inc (FDP RADIO) the Official Spanish Audio partner of the FIFA World Cup 2026 has acquired the exclusive Spanish language audio and streaming rights for the 48th edition of CONMEBOL Copa América 2024. This prestigious event, set to unfold in the United States in June-July 2024, promises an assembly of the finest … Read more
Telemundo announced the premiere date of its new original series, Vuelve a Mí, starting Monday, October 9 at 9pm/8c. Starring William Levy (as Santiago), Samadhi Zendejas (as Nuria), Kimberly dos Ramos (as Liana), Ximena Herrera (as Amelia) and Ferdinando Valencia (as Braulio), Vuelve a Mí is a drama full of romantic entanglements in which a … Read more
Current Population Survey Table Packages Now Available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations These tables provide information on marital status, educational attainment, employment status, occupation, earnings, and other social and economic statistics by age and sex and Hispanic origin, and for the Asian alone, Asian alone-or-in-combination, black alone, … Read more
Peter Piper Pizza, the “food, family and fun” fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand’s chief marketing officer, effective immediately. Perez most recently served as senior vice president of marketing at P.F Chang’s, where he oversaw all facets of marketing, including advertising, research and development, online/interactive/digital, public relations … Read more
Nielsen released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The new report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes … Read more
By Dave Morgan Years ago, at the beginning of streaming, many thought that making the key parts of TV advertising work “cross-channel” (i.e., between streaming and linear TV) would be the biggest challenge in the future of video advertising. In other words, modifying planning, buying, and measurement tools; processes; and teams to work across all … Read more
EstrellaTV, the award-winning Spanish language broadcast and streaming network of Estrella Media, is expanding its nightly news magazine series Alarma TV to one hour starting Monday, September 4, at 10 p.m./9 p.m. CT. The show will also add two new segments: the insightful entertainment segment “Luces, Cámara…¡Alarma!” and the true crime investigative report “La Unidad … Read more
