Does a Purpose Help Brands Grow?

By Eric Almquist, Kelly Edwards, Philip Dowling, and Ashley King The year was 2004, and Unilever’s Dove brand made an unlikely move. It erected a series of billboards replacing professional models with regular women. The goal of the pioneering campaign: to make women feel comfortable in their own skin and to create a world where … Read more

Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers

By Gaby Alcantara Diaz – Semilla According to Ipsos’ findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of … Read more

NBCUNIVERSAL begins promotion for the 2024 Paris – Olympic & Paralympic Games

Savannah Guthrie is Live from Paris on June 7-8 as TODAY Celebrates Next Summer’s Olympic and Paralympic Games Dolly Parton, Savannah Guthrie, Team USA athletes, a partnership with The Knot, and even more celebrities are part of NBCUniversal’s “Save the Date” campaign that will help fans get ready for next summer’s highly anticipated Olympic and … Read more

ANA Releases Updated Media Buying Contract Template

The Association of National Advertisers (ANA) has updated its services agreement template for advertisers to use when contracting with media buying agencies as part of the trade group’s ongoing efforts to increase transparency between clients and agencies. The ANA initially released the template in 2016 and updated it in 2018. The new version addresses key … Read more

Agencies: Catching Up On Key Industry Financial Trends

The advertising agency business has often been under-estimated, including by many of its practitioners. My experience in the industry has shown that its human elements – especially the need to develop and socialize ideas which help marketers solve problems that are either subjective at their core or which require specialist skills – allow it to … Read more

Six Conclusions About In-House Agencies

By Bill Duggan Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. To read more, CLICK HERE. Courtesy of Association of National Advertisers … Read more

‘Trends have lost all meaning’

Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit’s head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track. Trends once meant meaningful social change: an emerging and defining collective thought, behaviour, value, or attitude. A shift in society. But … Read more

ESTRELLATV wins two 2023 Telly Awards for `TENGO TALENTO, MUCHO TALENTO’

EstrellaTV won two 2023 Bronze Telly Awards for its award-winning entertainment talent competition series, Tengo Talento, Mucho Talento (Season 26) in the categories of Television Series, Reality, and Television Series, Cultural. The Telly Awards are the world’s largest honor for video and television across all screens. “We are thrilled to be honored by the television … Read more

BETTY EN NY returns to Telemundo

Telemundo announced the return of one of the most beloved characters on Hispanic television with a new airing of Betty en NY beginning this coming Monday, June 5th at 9pm/8c. Starring breakthrough actress Elyfer Torres, the dramedy reimagines one of the most influential stories in global broadcast history, “Yo Soy Betty, la fea,” for a … Read more

Consumer Spending Remains Strong [REPORT]

When we last looked at inflation’s impact on consumer spending in July 2022, the growth rate of consumer discretionary purchases was slowing. Forced to spend more on non-discretionary purchases such as food, gas and utilities, consumers were trading down and buying less. In this report, which measures inflation’s impact on consumer spending through February 2023, … Read more

Nearly a Third Reporting Two or More Races Were Under 18 in 2020

By Brittany Rico, Paul Jacobs and Alli Coritz The nation’s Multiracial population was the youngest of any race group, according to recently released 2020 Census demographic data. Among those who reported Two or More Races (referred to in this story as Multiracial) 32.5% were under age 18 in 2020 (Figure 1). Other populations with large … Read more

What Do CFOs Want from CMOs?

By Chris Warren As chief marketing and communications officer at ANA member Mastercard, Raja Rajamannar is responsible for assessing and investing in emerging technologies. The menu of technologies to understand is long, of course, and includes artificial intelligence, the metaverse, and non-fungible tokens (NFTs). To read more, CLICK HERE. Courtesy of Association off National Advertisers … Read more

Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS

Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA … Read more

Summer TV Advertising May Boost Share of Voice By As Much as 36%

Effectv released the results of new research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a … Read more

Roman To Support Lara At TelevisaUnivision

Diane Kniowski is retiring from her role as President of U.S. Local Media at TelevisaUnivision, with Jesus Lara placed in a key leadership role for both radio and television stations in the U.S. as a promotion at the company. Now, it is known that the company’s Regional President for the eastern region, Antonio Roman has … Read more

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