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TelevisaUnivision announces new Local Ad Sales Team Structure and Alignment

TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients. The Local Ad Sales team will operate under three distinct and client-dedicated units: a Holding Company Unit, Multi-Market Unit, and a Local Sales … Read more

Carlos Abrams-Rivera name CEO of Kraft Heinz

The Kraft Heinz Company announced that the Company’s Board of Directors (the “Board”) has appointed Carlos Abrams-Rivera as Chief Executive Officer and a member of the Board, effective January 1, 2024. Until then, Abrams-Rivera will continue in his role as President of the North America Zone with the added responsibilities of becoming President of Kraft … Read more

5 Brands Successfully Marketing to Parents

By Joanna Fragopoulos Parents are an important target audience for many brands, but the diversity within the segment can pose a challenge for even the savviest of marketers. Parenting comes in many forms: single parents, dual-income, heterosexual parents, LBGTQ+ parents, foster parents, just for starters. And yet, many companies only seem to market to one … Read more

Telemundo to premiere ” VUELVE A MI’

Telemundo announced the premiere date of its new original series, Vuelve a Mí, starting Monday, October 9 at 9pm/8c. Starring William Levy (as Santiago), Samadhi Zendejas (as Nuria), Kimberly dos Ramos (as Liana), Ximena Herrera (as Amelia) and Ferdinando Valencia (as Braulio), Vuelve a Mí is a drama full of romantic entanglements in which a … Read more

The U.S. Census Bureau released new tables from the 2022 Current Population Survey Annual Social and Economic Supplement.

Current Population Survey Table Packages Now Available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations These tables provide information on marital status, educational attainment, employment status, occupation, earnings, and other social and economic statistics by age and sex and Hispanic origin, and for the Asian alone, Asian alone-or-in-combination, black alone, … Read more

Genaro Perez named CMO at Peter Piper Pizza

Peter Piper Pizza, the “food, family and fun” fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand’s chief marketing officer, effective immediately. Perez most recently served as senior vice president of marketing at P.F Chang’s, where he oversaw all facets of marketing, including advertising, research and development, online/interactive/digital, public relations … Read more

State of Play Report [ REPORT]

Nielsen released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The new report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes … Read more

Cross-Garden, Not Cross-Channel, Is the Future of TV Advertising

By Dave Morgan Years ago, at the beginning of streaming, many thought that making the key parts of TV advertising work “cross-channel” (i.e., between streaming and linear TV) would be the biggest challenge in the future of video advertising. In other words, modifying planning, buying, and measurement tools; processes; and teams to work across all … Read more

EstrellaTV’S ‘ALARMA TV’ expands to ONE-HOUR

EstrellaTV, the award-winning Spanish language broadcast and streaming network of Estrella Media, is expanding its nightly news magazine series Alarma TV to one hour starting Monday, September 4, at 10 p.m./9 p.m. CT. The show will also add two new segments: the insightful entertainment segment “Luces, Cámara…¡Alarma!” and the true crime investigative report “La Unidad … Read more

VME Kids presents “Polly”: The Networks New Addition to the Screen

VME KIDS, the leading channel in preschool education, is proud to announce the addition of Polly, a charming character who comes to bring joy and learning to our screens. This exciting launch marks a new chapter in our mission to provide educational and entertaining content to the youngest ones. The significance of Polly lies in … Read more

National Park Service launches Mi Parque, Mi Historia Campaign

With the National Park Service’s (NPS) 107th birthday on August 25, NPS is launching “Mi Parque, Mi Historia,” a campaign that invites Hispanic/Latino communities, families, and individuals to share their personal connection to parks and the outdoors. The National Park Service manages and preserves over 400 national parks in all 50 states, the District of … Read more

How to maximize the value of programmatic data through audience segmentation

By Mario X. Carrasco Programmatic advertising is a bridge between publishers and prospective advertisers. Unlike other forms of digital media buying, programmatic harnesses the power of AI and algorithms to accelerate the media buying process, eliminating manual tasks like bid management and rate negotiation in favor of automated placements that precisely match a set of … Read more

Linear TV’s comeback: The arrival of FAST

The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike … Read more

EestrellaTV’s WGEN-TV in Miami expands News Coverage

EstrellaTV’s Miami station WGEN-TV, Estrella 8, is shifting its daytime programming schedule beginning Monday, September 4. WGEN Miami and Estrella News will ramp up daytime news coverage to meet viewer demand heading into a year of historic political drama in the U.S. and much of the world. Beginning at 11 a.m. ET with Buenas Noticias, … Read more

Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies [REPORT]

Marketers worldwide are embracing the journey towards marketing excellence as they tackle the challenges of driving effectiveness in their marketing strategies. A groundbreaking new study conducted by the World Federation of Advertisers (WFA) – in partnership with Ebiquity and the Institute for Practitioners in Advertising (IPA) – has uncovered valuable insights rooted in best practice … Read more

The Marketer’s Role in the Fight Against AI Bias

Though AI-powered technologies are “just machines,” the algorithms they’re built on often reflect the biases of the individuals who programmed them. As such, these technologies come with some of the same flaws that humans possess. Luckily, marketers are well-positioned to combat bias in AI throughout the development, deployment, and monitoring stages. Find out how with … Read more

Innovative Ways to Use AI in Marketing

By Christopher Karpenko Artificial intelligence (AI) uses computer systems to perform tasks that would typically require human intelligence. It can continually process and learn from large amounts of data — a powerful capability that can help a range of businesses see cost savings and efficiencies. A 2020 global study by MIT Sloan Management Review found … Read more

Global advertising spend to top $1trn for first time next year

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 4.4% this year and a further 8.2% in 2024, by when expenditure will have topped $1trn for the first time. The new analysis, published today, for the first time combines data from WARC’s proprietary … Read more

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