The U.S. Census Bureau released the 2020 Census Demographic Profile and Demographic and Housing Characteristics File (DHC). These products provide the next round of data available from the 2020 Census, adding more detail to the population counts and basic demographic and housing statistics previously released for the purposes of congressional apportionment and legislative redistricting. “These … Read more
By Laura Blakeslee, Megan Rabe, Zoe Caplan and Andrew Roberts The U.S. population in 2020 was older and had fewer children under age 5 than in 2010 or 2000, according to the 2020 Census Demographic and Housing Characteristics (DHC) data. The baby boom generation (born 1946-1964) and millennials (born 1982-2000) — the two largest U.S. … Read more
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results. Define the study objectives: Before you begin, establish clear research objectives. Determine the information you need and the questions … Read more
With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement. Marketers aren’t … Read more
Deloitte Digital has unveiled its pioneering “Media Reimagined” report, a captivating exploration into the vital role of equity in the media and entertainment (M&E) industry. Comprised of three thought-provoking sections, the report delves into the business imperative of equity, examines the current state of inclusivity and representation among M&E consumers and workforce, and offers actionable … Read more
Until rather recently, the word “radio” could be used interchangeably to denote either the device — the ‘radio set’ — or the sounds emanating from that set. There was only one way to listen to radio and that was on a radio. But of course with the advent of streaming, and in particular the widespread … Read more
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women’s National Soccer Team; rising star Linda Caicedo, … Read more
By Angelica Menchaca, Bev Pratt, Eric Jensen, and Nicholas Jones, Population Division The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population? We will be able to explore this question … Read more
By Michael Dimock Generation Z. Millennials. Baby Boomers. It’s hard not to run into eye-catching headlines about generations these days. And it’s easy to feel like many of these headlines are just clickbait, all fluff and no substance. But is that really the case? At Pew Research Center, we think it can be useful to … Read more
By David Ward For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to “The TV Viewership Report” produced in March by Effectv, the advertising sales division of Comcast Cable. And despite the popularity of time-shift viewing and the number of … Read more
A new trend report exploring how brands can deliver on consumers’ yearning for re-enchantment. Wunderman Thompson Intelligence is proud to present “The age of re-enchantment”, a global trends report unpacking how brands can help people transcend tough times by creating emotion-inducing experiences that deliver feelings of joy, wonder, and even fear. It’s time to remake … Read more
León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived. Born in Havana in 1948, Ichaso was probably the most prolific among Hispanic filmmakers in Hollywood with a film and made- for-TV-film career that spans over thirty years … Read more
Havas unveiled the latest edition of its global Meaningful Brands report, charting how rising cynicism among consumers (originally identified in 2021) was shifting to an expanded idea of purpose that was more inward-looking and personal. The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important … Read more
Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients’ digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous factors can influence the results of a digital campaign. Nevertheless, there is a powerful tool that can level the playing field – programmatic data. Below … Read more
By Tony Case The murder of George Floyd in 2020 sparked a national conversation regarding race. It also sharpened the focus on the role of American institutions — including the marketing industry — in advancing diversity, equity, and inclusion (DEI). Three years later the conversation continues, yet marketers get decidedly mixed grades when it comes … Read more
Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home. These mamás are breaking barriers … Read more
By Kerry Wagner Leaders at organizations face a constant challenge to drive change, optimize costs, and maximize resources. For many, arriving at these decisions requires data and analytics. Arguably, decision-making is largely driven by analytics in today’s competitive landscape, and organizations around the world continue to inch closer to holistic data-driven decision structures affording smarter … Read more
By Marc Brodherson, Jon Flugstad, Quentin George, and Jack Trotter The $45 billion US retail media market is surging as retailers capitalize on the consumer shift to e-commerce while offering advertisers access to their unique audiences and data insights.1 Yet capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are … Read more
How PR pros spend their time, engage with journalists and use social media in 2023 Muck Rack’s fifth annual State of PR report is based on a survey of over 1,000 PR professionals. This study delves into current challenges, workflow preferences, resource allocation and more, providing valuable insights for the PR industry in 2023. 70% … Read more
By Brian Mulderrig In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business. Forbes reported that although the U.S. advertising market … Read more
