News
Old School brought back to fix New School at TelevisaUnivision
The appointment of John Kozack as President of U.S. Advertising Sales and Marketing at TelevisaUnivision, succeeding Tim Natividad, reflects a strategic recalibration rather than a simple leadership change. After a period in which the company sought to accelerate its transition into a more digitally driven sales model—leveraging Natividad’s experience from TikTok—the organization appears to be reaffirming the value of deep institutional knowledge, client relationships, and operational execution in a complex, multi-platform media environment. Kozack’s return, following his brief tenure at Allen Media Group, signals confidence in a leader who understands both the economics of traditional media and the nuances of the U.S. Hispanic market, which remains one of the most influential and fastest-growing advertising segments in the industry.
They Built What the Broadcast Industry Said Was Impossible: Real Time First Party Data for Every Tower on the Planet.
CACO Bridge Tech, LLC announces the launch of CACO Bridge, a patent pending real time middleware platform purpose built for the broadcast industry. CACO Bridge is the first bidirectional middleware layer for broadcast, creating a real time data loop between the listener, a localized AI interface, and the station’s broadcast operations.
Republica Havas names Federico Hauri as Executive Creative Director
Republica Havas in Miami has named Federico Hauri as Executive Creative Director. The appointment reflects a new chapter in creative leadership as the agency, founded by Jorge A. Plasencia and Luis Casamayor, approaches its 20th anniversary and continues to expand its capabilities, deepen its presence across the U.S. and beyond, and deliver the kind of culturally intelligent, internationally minded creativity today’s leading brands demand.
REMEZCLA AND CASANOVA//McCANN LEAD 2026 HMC STRATEGIC EXCELLENCE AWARDS WINNERS
The Hispanic Marketing Council (HMC) announced the winners of the 2026 HMC Strategic Excellence Awards Powered by Collage Group at its Annual Summit in New York City. Remezcla Agency was awarded Grand Prix for Major League Baseball’s “Baseball Origin Stories” campaign, while Casanova//McCANN earned Best in Show for Nestlé Coffee mate’s “The Last of the Non-Cafecito Lovers.”
A Pearl at 30: The HMC Annual Summit Delivers a Powerful Message
There is something that happens when an organization reaches 30 years. The early urgency that once had to fight for a seat at the table gives way to something steadier, more refined: the quiet confidence of a movement that knows its worth. That was the energy at the 2026 Hispanic Marketing Council Annual Summit, held April 22-23 at Convene Midtown West in New York City. Like a pearl formed layer by layer over time, the HMC has grown stronger, more resilient, and more valuable with each passing year, and 2026’s gathering was proof of that.
The 2025 Official LDC U.S. Latino GDP Report™ – Part Two
The U.S. Latino GDP Report 2025 Part Two expands the nation’s most cited Latino economic analysis with state-level GDP data, 2030 forecasts, Mexican American GDP, and immigrant GDP—plus macro scenarios that quantify the costs of changes in workforce. Produced by the Latino Donor Collaborative (LDC) with research by W. P. Carey School of Business at Arizona State University and sponsored by Wells Fargo, Part Two shows where growth accelerates, how consumption patterns reshape markets, and why Latino workers remain essential to U.S. competitiveness.
Jeffery Liberman joins MLC Media as Senior Advisor for Broadcast Operations
MLC Media announced the appointment of Jeffery Liberman as Senior Advisor, effective May 1, 2026. In this role, Liberman will support broadcast operations and help strengthen best practices across the company’s growing media portfolio. He will report to MLC Principal, Carlos Moncada, and work with leadership across all MLC sister companies including Nueva Network.
Honda Drivers Listen Most To AM/FM Radio
To build an auto dealer brand, one must target current brand owners and those who drive the competition. Among mass market auto brands, JD Power reports Honda has the second highest loyalty rate of 55%. Among mass market SUV brands, Honda ranks highest for the second consecutive year with a 62% loyalty rate, according to JD Power.
Whose Perspective Shapes Your Intuition?
Marketers trust their instincts. In many cases, we have to. Teams are making fast decisions with incomplete information, competing opinions, tight timelines, and signals coming from every direction. By Danielle Spikener - Marketing Leader @ KraftHeinz
How Out of Home Media Is Redefining the Relationship Between Brands and Urban Life
There is a concept I have been reflecting on for many years—one that rarely appears in media planning decks, yet captures the true essence of what great Out of Home communication can achieve: reciprocal love between a brand and a city. By Marco Orlandi
The 2026 AI Index [Report]
As AI continues to advance rapidly, the question becomes whether the systems built around it can keep up. Governance frameworks, evaluation methods, education systems, and the data infrastructure needed to track AI’s impact are struggling to match the pace of the technology itself.
Consumers Struggle with Fragmentation Fatigue
The average US internet household has 5.3 streaming subscriptions. Consumers face growing complexity in finding where to watch specific content across services. The question is no longer whether content is available, but whereit lives. By Elizabeth Parks
AI Among Hispanics: What the Data Shows, and What It Doesn’t Yet Understand
AI adoption has moved quickly across the U.S., and Hispanics are part of that momentum. But looking at adoption alone misses the more important question: how well are these tools actually understanding the people using them? By Maria Lucia Parra
What Radio Listeners Told Us About Their Social Media Habits
Social media shifts fast. What worked for your audience last year might not work now, which is why we regularly check in on where radio listeners actually spend their time online.
The Latina Expo National Tour 2026 Expands
The Latina Expo announced the expansion of The Latina Expo National Tour 2026, bringing its dynamic, large-scale experiences to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago.
ANA CEO Bob Liodice to Step Down
The Association of National Advertisers (ANA) announced that CEO Bob Liodice will step down at the end of 2026, concluding a 31-year tenure with the organization, including 23 years as chief executive.
MediaCo appoints Roberto Castro to SVP & Corporate Controller and Christian De La Cruz to GM/ VP DOS of San Francisco
MediaCo Holding Inc. announced the appointments of Roberto Castro to Senior Vice President and Corporate Controller and Christian De La Cruz as General Manager and VP, Director of Sales for the San Francisco market.
Digital Ad Revenue Climbs to Nearly $300B
Overall Revenue Grew +13.9% YoY; Video, Social, and Commerce Media Drive Growth as AI Reshapes the Ecosystem
Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and yet, over 45 billion minutes of anime content were streamed in the U.S. last year. The reality is anime has exploded into a global phenomenon with a diverse audience behind it—one that is a powerful cultural and economic force driving the cultural conversation and shaping the future of content, while also amassing spending power. Anime now has a major influence on some of the most widespread pop culture and mainstream trends of the last decade.
