Ad Agency

When it comes to business development, one of the most crippling obstacles to growth is a short-term mindset. Executives are constantly scrambling to win easy pursuits and manage crises, rather than devoting their energies to building a stable, cohesive business development model for achieving long-term, sustainable growth.

Agency leaders’ personalities can influence their agency’s cultures and reputations. Beyond that, agencies have their own “personalities,” so to speak, as represented through their brand, culture and positioning.  By Mark Duval – The Duval Partnership

Has your firm turned the corner on agency compensation? Many agency executives insist they have, pointing to the fact they have negotiated better hourly rates, better retainers, or better terms on cost-plus remuneration agreements. The problem, of course, is that they are simply getting better and better at doing the wron

Just in time for “Día de los Muertos” when we celebrate the lives of those who have left us and beyond all the terrible deaths caused by Covid19, 2021 has marked the passing of three great advertising leaders for whom I worked for.  By Luis Miguel Messianu, Founder-Creative Chairman-CEO Alma

Edelman announced the release of a comprehensive global study revealing a dramatic shift in the importance placed on Corporate Communications by CEOs, Boards of Directors and other C-suite executives at the world’s leading companies. The “Future of Corporate Communications” research finds that the role of Corporate Communications has forever changed – shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value.

How to write, sharpen and present better creative briefs.  By Will Humphrey  – Strategy Director at Wunderman Thompson

Advertising is a small part of marketing. We don’t control the product. We don’t control the pricing. We don’t control the distribution or the customer service or the marketing strategy. The only thing we control is one aspect of communication.

Ten ways scope-management and performance-evaluation programs can help brands assess and mitigate risk

We often encounter misperceptions about agency new business in the course of our work. They are persistent — and even dangerous — because they can hold your agency back from achieving its best new business outcomes. Here are five of the most common misperceptions.  By Mark Duval – The Duval Partnership

The move combines Sensis’ strategic, research-based approach to marketing with PM3’s creative production resources and consumer-brand experience.

Captura Group announced that trailblazer Andreina Barroso has joined the team as Vice President of Amplification. She will lead Captura Group’s Amplification capabilities including paid media, influencer marketing, public relations, shopper marketing, experiential and community engagement.

The biggest problems currently plaguing agencies stem from a single source: loss of power in their client relationships.  By Mark Duval – The Duval Partnership

iProspect, a dentsu company, announced it has appointed Danielle Gonzales as its first North America CEO. In this new role, Danielle will guide over 1,000 specialists across the US and Canada, leading a unified team in elevating the agency’s full-service capabilities to accelerate growth through a performance mindset.

Marketing leaders are increasingly turning to agile methodologies to help improve the speed and performance of their teams along with the many partners they use for creative, production, and measurement expertise. In our experience, though, the shift to agile is often far from seamless for these constellations of teams. Our recent survey of marketing executives found that only 3 percent characterized their transition to agile marketing with their partners as “smooth,” while more than 80 percent reported the journey to be filled with obstacles.

An overreliance on outdated tracking methods could mean costly delays in a fast-paced market

Whether undertaking a new business outreach campaign within your agency or in partnership with a consultant, certain conditions must exist to realize success. So, how do you know when you have the necessary ingredients to execute a successful new business outreach campaign? And when should you hold off until your agency is in a better position to achieve results?  By Mark Duval / The Duval Partnership

How should marketers adjust their skills in the age of AI, automation and beyond?

ALSAC/St. Jude Children’s Research Hospital and Theorist, Inc, took top honors at the inaugural ANA In-House Excellence Awards ceremony, in which nine other in-house shops were awarded grand prizes in separate categories.

In our “Industry Spotlight Series”, we are highlighting Greg Knipp – Chief Executive Officer at Dieste and Dieste Health.

What’s next and what’s now for new business?