Ad Agency

POD and Zelle chose Captura Group, to collaborate with them to develop a Spanish language integrated campaign that resonated with Hispanics, a key target segment for the brand.

Local Ad Agencies face stiff competition these days. Digital agencies are sprouting everywhere. On top of that, media companies have also meandered into the marketing services field, creating their own agencies.

Allied Global Marketing announced that it is combining its existing teams focused on the African-American, Hispanic, AAPI and LGBTQ+ audiences into one group, Allied Multicultural.

In our “Industry Spotlight Series“, we are highlighting  Roberto Orci – Executive Vice President of Strategic Growth of Captura Group.

There’s a disconnect in the ad industry. With the past year’s layoffs and restructuring, there should be no problem filling every empty job. And yet, over and over, I’m hearing from agencies that they can’t find the people they’re looking for. Many agencies that I’ve met recently have upwards of 150 open roles that they cannot fill. Why is this happening? Where’s the talent?

David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two hire and acquire their way closer together. And it’s not what I find most interesting about Droga’s new position.  Droga’s ascension signals the increased valuation of creativity. If a business consultancy can put a creative in its #1 position, that says a lot about how it perceives creative’s value for its own business and clients.  By Mark Duval – The Duval Partnership

In our “Industry Spotlight Series“, to commemorate National Women’s Equality Day, we are highlighting Gabriela Alcantara-Diaz, Founder and President and Shirley Attia, Chief Creative Officer of Semilla.

VMLY&R announced the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development.

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

What’s next and what’s now for new business?  By Mark Duval – The Duval Partnership

Lopez Negrete Communications announced that Victor Paredes Jr is their new Executive Director of Account Planning.  Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer.

Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point.  Also their is a podcast by Brief Bros that analyses the list.  By Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.

How do you determine which candidates will perform for your agency based on a stack of paper? You can’t. High-quality hires are few and far between, and in recent years, the process of attracting and retaining a new business person has become almost a competitive sport.  By Mark Duval – The Duval Partnership

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we’ve learned and contemplate the possibility the creative briefs are over.

As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival?  By Mark Duval / The Duval Partnership

LEVY Architects, recognized as one of the region’s leading architecture and design firms, has teamed with full-service marketing firm Creative Civilization – An Aguilar/Girard Agency.

Over the past couple of weeks several industry factors have come to light in advertising and media industries that could be detrimental to the continued growth and success of Hispanic Marketing & Media.

Latinos are big on tradition, even when it comes to business. For years they have been managing their finances using a document dinosaur, compiling receipts, invoices, and endless printouts into el cuadernito (the notebook).

Have you considered using a PR firm to boost your agency’s profile and generate interest from potential clients? When does a creative shop genuinely need to hire a full-time PR staffer or firm? When do they not? Understanding the difference can help your agency capitalize on its opportunities and avoid misspent resources.  By Mark Duval – The Duval Partnership