Pinwin launched specifically designed to cater to the needs and preferences of the U.S. Hispanic customer with popular products that they want and in the language they are comfortable with.
Business
Something Funny Happened On My Way Back to Miami …
Returning from a business trip to the Midwest on Monday, I had one thing on my mind: Getting back home to my uber-Spanglish bicultural existence in Miami. While at the Detroit airport, I stop into a shop to grab a bottle of water and a pack of gum when out of the corner of my eye I see the current edition of Forbes Magazine, with Sofia Vergara on the cover. I’m not ready to confess if it was Forbes powerful brand appeal that caught my attention or Sofia. In either case, I picked up the magazine and thought, “Ha. That’s cool. I didn’t realize Forbes had launched a Latino offering.” By Alberto Padron – Zubi Advertising and Zubination
Avaialble on HispanicCMO.com. HispanicPRpro.com & HispanicAccountPlanner
The Economic Pulse of the World. [REPORT]
A major analysis of world public opinion was released by Ipsos. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,623 recent interviews in 24 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total global perspective.
Telecom grows Global Ad spend, Durables & Services decline.
The battle to capture hearts and dollars in the mobile space has played out around the globe, helping contribute to significant ad spend growth by the Telecommunications industry in Q1 2012. According to Nielsen’s quarterly Global AdView Pulse report, Telecommunications companies invested 7.8 percent more in advertising at the beginning of this year than last year. Telecom was second only to Distribution in terms of year-over-year growth (10.8%).
75% of Multi-Brand Company executives report that Parent Brand is as important as Product Brands.
According to a survey by global public relations agency Weber Shandwick and KRC Research, 75 percent of executives at companies that manage products under multiple brand names now believe that a strong parent brand reputation is as important as the company’s individual product brands.
Hispanic Fact Pack 2012 — VIEW now.
Ad Age’s ninth annual guide to Hispanic marketing and media is available for viewing. CLICK HERE to view
Global Ad Spend forecast to 5.1% growth.
An uncertain economy in both Europe and the U.S. has led GroupM to project a 5.1 percent increase in 2012 global advertising spending in measured media to $506.3 billion, down from the 6.3 percent hike ($522 billion) forecast late last year.
Optimized Media Planning contributes to Double-Digit Revenue Growth.
The proliferation of media channels and devices makes it more challenging to find the right marketing mix to reach the right consumers at the right time and place for maximum return on investment. Adding to that challenge, media costs are rising and marketing budgets are often tight due to economic realities.
Strong Values lead to Start-up but lack of action among Hispanic Business Owners. [REPORT]
The research study— Business Owner Perspectives: 2011 Insights in an Uncertain Economy —showed that Hispanic business owners value family, community and independence, which serve as motivators for Hispanics in pursuing their American Dream as business owners
Nielsen launches Innovation Lab.
Nielsen announced the launch of the Nielsen Innovation Lab, a program designed to spur pioneering ideas and better, faster advancements in the area of advertising effectiveness.
Traditional Media still most Trusted Sources of Info.
eMarketer has noted that while digital has caused some traditional media to suffer in terms of consumer time and attention—notably, print and radio—TV still takes up the bulk of US adults’ time with media. And June research from Triton Digital, a digital service provider for online and traditional radio, shows the medium also garners the most trust from consumers.
