Business

David Lawenda – President of Advertising Sales and Marketing of Univision Communications will depart the company.

Domino’s Pizza announced plans to bring the art and skill of pizza-making front and center with the release of its new ‘Pizza Theater’ store design.

Univision Communications announced a new media planning and buying initiative that empowers its advertisers to execute interactive video ads across all devices. Base Media Plus allows television advertisers to run ads on TV, desktops, smartphones, and tablets all with just a single media buy.

Luminar, a “big data” analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, announced its launch. Luminar helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively.

VOXXI announced that it will incorporate the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 license to allow anyone including: media organizations, nonprofits, bloggers and any traditional or new media outlet to leverage VOXXI’s high-quality content, analysis and commentary to further their coverage of key issues.

EthniFacts LLC has named Guy Garcia to the newly created position of President, New Mainstream Initiatives. The creation of this unit and addition of Garcia as a Partner and Officer in the company accelerates EthniFacts’ ascendency to thought leadership in the consumer marketplace with paradigms that more accurately reflect the complex and fast-shifting consumer and civic culture in the U.S.

The advertising industry has long been considered a leading indicator for consumer spending and confidence. At the beginning of the current recession in Q4 2008, less than a quarter of agencies polled in the STRATA Survey saw an increase in ad spending. Today, that number stands at more than half. Despite the high unemployment rate in the U.S., 94% of ad agencies are planning to either increase staff or hold their current levels.

More than 100,000 people around the world have engaged in a crowd-sourcing effort to extend the dictionary definition of the word ‘entrepreneurship.’ Through Babson College’s ‘redefining entrepreneurship’ campaign , visitors hailing from all 50 states and 147 countries have engaged with Babson’s recently launched digital hub, define.babson.edu .

I just finished reading a blog post on AdAge.com’s ‘The Big Tent’ title “On Diversity Front, Adland Is Actually Reflective of American Society”. It is interesting to point out that in articles and blogs regarding Diversity in the advertising business the majority of the focus is how to incorporate African Americans in the job force and create inclusive creative that only uses the lack of the African American phenomenon in commercials as the basis for the argument.

Are African Americans the ONLY minority group not represented properly in the ad business?

What about the Hispanic Professional and Consumers?

By Gene Bryan / CEO – HispanicAd.com

Curacao cites the change in demographics and evolution of Latino shoppers as the principal reasons for the total revamp, its fresh new image and 360 shopping experience.

Jeff Liberman has been named Chief Operating Officer of Entravision Communications.

Prior to is new position, he was the President of the Entravision Radio Division. Mr. Liberman succeeds Philip Wilkinson, who has left the company.

Heralding the importance and need for a singular, consistent and seamless commercial asset identification process, the ANA (Association of National Advertisers) Board of Directors announced its unanimous endorsement of Ad-ID as the standard for digital advertising coding. The ANA board wants the marketing ecosystem to embrace Ad-ID as the industry standard no later than January 1, 2014.