Business

Digital and Direct Marketers are beginning the new year with a slight pick-up in the pace of new job growth, according to Bernhart Associates’ Quarterly Digital and Direct Marketing Hiring Report for the first quarter of 2013.

MAGNA GLOBAL forecasts media owners advertising revenues to grow by +3.1% in 2013. This is 1.4% less than our previous forecast published in June 2012 (+4.5%). The revision is mostly caused by a slow-down in economic growth and continued economic uncertainty in Europe and the US, as well as the cautionary marketing spend that took place in the second half of this year.

The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 percent over Q3 2011, to $139 billion. This gain outpaced the 2.7 percent growth seen in the first half of 2012.

Global strategic branding firm Siegel+Gale announced the release of Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers by Dr. Rolf M. Wulfsberg, Global Director, Quantitative Research at Siegel+Gale.

Yahoo! en Español and Sony Music Latin announced a strategic partnership to develop and distribute a series of branded entertainment programs, which will premiere in early 2013.

With student debt now topping $1 trillion dollars and the cost of college far outpacing inflation, some have begun to question if getting a college education is worth it. Industries like media and advertising tend to rely on a lot of on-the-job training, and client entertaining and negotiating isn’t something most schools teach.

From televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun — the latest versions of which will be on display this week at the 2013 International Consumer Electronics Show in Las Vegas.

US family businesses are more confident about their growth prospects than their global peers – 93 percent versus 81 percent – and are poised to capitalize on new opportunities, according to PwC’s latest Global Family Business Survey.

One of the best marketing minds in our field passed away yesterday. León Potasinski died from pancreatic cancer at 54 having been diagnosed only two weeks before. It was a shock to those of us who knew him and worked with him. By Roberto Orci

A 16-page custom publication appearing in Ad Age (November 2012) featuring articles including: “Brands Moving Forward,” “The Top 10 Trends for 2013,” “The Global Mindset,” and “Feeding the Content Beast.

The folks over at Ericsson ConsumerLab have identified the hottest consumer trends for 2013 and beyond. For more than 15 years, ConsumerLab has conducted research into people’s values, behavior and ways of using ICT products and services.