Business

As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries.

You can attribute the flight to economic stagnation & an over-dependence on government entitlements, crime or just plain lack of opportunities and growth.

The advertising and media industry in Puerto Rico has been in a BRAIN RECESSION way before the economic downturn of the island. You have an executive’s base of advertising and marketing professional that are educated in the US & Puerto Rico, bilingual, US Citizens but caught in an advertising model that does not benefit the clients marketing ROI or the Industry at large.

By Gene Bryan / CEO – HispanicAd.com

By Tony Hernandez – Founder of Immigrant Archive Project.

The new campaign, which takes a master brand approach by highlighting the broad portfolio of delicious Quaker products made with oats, is being extended to the Hispanic market by adapting the message and creating a more relevant connection to today’s modern Latina Mamás, whose family is always her top priority.

Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA’s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.

The concept of the purchase funnel first appeared in the late 19th century, as a linear journey from a need to a final purchase. Since then, nearly everything about how consumers interact with brands has changed. Proprietary research conducted by About.com in collaboration with Latitude, confirms that the actions of consumers have evolved drastically, and that what most influences shopping decisions varies widely by purchase category.

Louis Pagan co-founder of Hispanicize and is the Editorial Director for the company’s social media content platform Hispanicize.com has passed unexpectedly.

HispanicAd.com has reached very important milestones since it began publishing fifteen (15) years ago in 1998 and has become the US Hispanic Industry’s premier choice for daily news, research, insights and Thought Leadership.

We have earned and secured EXCLUSIVE – US Hispanic Trade Media Partner status with the leading and most important US Hispanic focused conferences serving our advertising, marketing and media Industry.

Entravision Communications Corporation announced that it has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions.

Zeke Montes is legendary for his commitment to the National Association of Hispanic Publications (NAHP) – and no one will or could serve more terms as President than the six terms he served. He was elected as the second NAHP President in 1986 and served three terms early in the NAHP history when board members were elected to one year terms (1986-1989). His many accomplishments from this period include the NAHP joining HACR and other key national organizations, the NAHP Group Buy program grew, the start of what is today the José Martí Awards, the NAHP gave it’s first scholarships, and our first convention in Mexico.

The National Retail Federation released its 2013 economic forecast, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 3.4 percent*, slightly less than the preliminary 4.2 percent growth seen in 2012. The subdued forecast comes on the heels of a holiday season that went head-to-head with Washington’s political wrangling over fiscal concerns, shifting consumers’ spending plans downward. In the end, holiday sales in 2012 grew 3.0 percent.

Aquent and The American Marketing Association (AMA) announced the results of their annual salary survey, “2013 Aquent AMA Marketing Salary Survey.” The survey was created to help marketers pinpoint career opportunity by calling out the highest paying cities, most in-demand jobs and the most satisfying careers based on the responses from 2,600 marketers. The survey revealed some surprises, for instance, working in the big city doesn’t guarantee a big paycheck.

In its 2013 Top 10 Technology Trends for Business report released by PwC US reveals the most significant trends in technology that are reshaping strategies, business models, and enterprise investments this year.

Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively.

Nine out of 10 (89 percent) of consumer package goods (CPG) executives Deloitte surveyed expect their company’s sales through the warehouse club channel to increase during that time. This channel is outpacing grocery in CPG companies’ focus, as less than half (49 percent) expect grocery sales to increase during that three-year period, while one in six (18 percent) expect sales in the grocery channel to decline.

Less than one in five respondents in the 2013 Edelman Trust Barometer believes a business or governmental leader will actually tell the truth when confronted with a difficult issue. This lack of confidence in traditional authority figures was continually reinforced in 2012 against the backdrop of high-profile scandals involving CEO and government officials, including former McKinsey managing partner Rajat Gupta, former Chinese government official Bo Xilai and Lance Armstrong, former chairman of the Livestrong Foundation. Available on HispanicPRpro.com