Business

Effie Worldwide has announced their call for entries for the 2013 North American Effie Awards. Effie Worldwide honors marketing ideas that work, and since 1968, winning an Effie Award has become a global symbol of achievement.

As high unemployment persists and the global economic recovery remains halting and uneven, the “resume tsunami” appears to have been reduced to a “resume riptide.”

Total advertising expenditures in the second quarter of 2012 increased 0.9 percent from a year ago and finished the period at $34.4 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 1.9 percent to $67.1 billion.

I don’t know that anyone cares for the process surrounding a request for proposal (RFP) or request for information (RFI). It is an expense in labor and brain power that, in my experience, rarely meets the original goal marketers set out to accomplish. There are in my opinion, four major reasons why a marketer would extend an RFP, with mistakes related to each

Tecate is leveraging its authenticity and Mexican heritage to launch Tecate Michelada. The product will be available at retail throughout the Western and Central regions of the U.S.

Miami Subs Grill chain announced a new Latin Fusion menu rollout in restaurants beginning September 4 following franchising expansion efforts in South America and the announcement of international music sensation Pitbull as an equity partner in the company.

AMR Corporation (“AMR”), the parent company of American Airlines®, and US Airways Group, Inc. (NYSE: LCC) today announced that they have entered into a non-disclosure agreement (“NDA”), under which the companies have agreed to exchange certain confidential information and, in close collaboration with AMR’s Unsecured Creditors Committee, to work in good faith to evaluate a potential combination.

Internet users in the US are buying an ever-increasing array of products online on a regular basis, and they’re also turning to the internet to research many of their offline purchases—even everyday ones. Research suggests that even with a wealth of online channels at their disposal, retailer websites are the leading research source for purchase decisions across nearly all product categories.

HispanicAd.com hopes you and your family have a safe and enjoyable holiday weekend.

We will be back on Tuesday September 4, 2011.

Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights, according to an April–May 2012 survey conducted by online marketing service provider Constant Contact.