Business

Philanthropic organizations, non-profits and public media – organizations that depend on charitable giving and donations by corporations, individuals, and other foundations are facing significant challenges. While most people are aware of the short-term struggles facing these organizations as a result of the economic downturn and cuts in government spending, most don’t realize they face a bigger, long-term, and structural challenge. This challenge relates to the significant demographic changes taking place in the U.S. – population changes that threaten to undermine the viability of many of these organizations. by Jose Villa / Sensis

Courtesy of ThinkMulticultural.com

Yakult Light can be found on store shelves as early as mid-July, in the areas where regular Yakult is found. This includes most chain grocery stores in Arizona, California, Colorado, Nevada, New Mexico, Texas and Utah, and Asian and Hispanic independent markets in these and several other states.

Anheuser-Busch InBev and Grupo Modelo, S.A.B. de C.V. announced that they have entered into an agreement under which Anheuser-Busch InBev will acquire the remaining stake in Grupo Modelo that it does not already own for USD 9.15 per share in cash in a transaction valued at USD 20.1 billion or MXN 278.6 billion.

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question.

The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

Does the strategy create the intended ROI?

Available on HispanicAd.com’s El Blog

Interbrand has released its 2012 Best Global Green Brands report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year’s top risers.

At Nielsen’s Consumer 360, Fortune’s Adam Lashinsky led a conversation with Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media. Available on HispanicCMO.com

The 2012 Harris Poll Non-Profit EquiTrend (EQ) study measures the brand health of 87 non-profit brands across seven important categories, including Youth Interest, Animal Welfare, Health, Social Service, Disability, International Aid, and Environmental.

Cities have long been the world’s economic dynamos, but today the speed and scale of their expansion are unprecedented. Through a combination of consumption and investment in physical capital, growing cities could inject up to $30 trillion a year into the world economy by 2025. Understanding cities and their shifting demographics is critical to reaching urban consumers and to preparing for the challenges that will arise from increasing demand for natural resources (such as water and energy) and for capital to invest in new housing, office buildings, and port capacity. Available on HispanicCMO.com

After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same period (Q1) last year. According to Nielsen’s quarterly Global AdView Pulse report, emerging markets like the Middle East and Africa saw double-digit increases while North America and Asia Pacific saw modest more gains of 2.1 and 1.7 percent, respectively. Overall global ad spend in Q1 2012 was $128 billion USD.

The Media Comparisons Study is a key industry resource for multi-media usage and effectiveness analysis. In 2012, TVB retained Knowledge Networks to conduct the study and the findings are revealing.

BET Networks has partnered with HuffPost BlackVoices, Black Enterprise, Burrell Communications, Cable Advertising Bureau, Essence Communications, GlobalHue, Inner City Broadcasting Corporation, KJLH Radio, Johnson Publishing Company, National Association of Black Owned Broadcasters, Nielsen, North Star Group, National Newspaper Publishers Association, One Solution, Radio One, TV One, Interactive One, Reach Media, Steve Harvey Radio, TheGrio, The Root, The Africa Channel, UniWorld Group, Vibe Media and Walton Isaacson to create a history making black media and marketing consortium.

With celebrations around Dia E (Day E) last Friday, in which Spanish language, El Espanol, is used to call attention to its use by 500 million, efforts from Spain took care of highlighting the presence of the 50 million Hispanics who live in the United States.

ZenithOptimedia predicts global ad expenditure will grow 4.3% in 2012, reaching US$502 billion by the end of the year. This is a slight downgrade of the 4.8% growth we forecast in March. Our forecasts for 2013 and 2014 are unchanged, at 5.3% and 6.1% respectively.

Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total political ad spending this year, it’s also a massive 617% increase from the $22.2 million the firm estimated was spent on online political ads in 2008.