Business

Domino’s Pizza is giving its customers a reason to gather by introducing Domino’s Perfect Combo – a national bundle offer inspired by Hispanic customer feedback. It will mark the first time Domino’s has supported a bundle offer with a national Spanish-language TV campaign.

Total advertising expenditures in the first quarter of 2012 increased 2.6 percent from a year ago and finished the period at $32.9 billion, according to data released Kantar Media. The gain represents a modest rebound compared to flat spending in the second half of 2011.

eMarketer predicts US online ad spending will grow 23.3% in 2012 to reach $39.5 billion by year’s end.

HEINEKEN USA announced the launch of Indio, a unique Mexican dark beer. Brewed and sold in Mexico since 1893, Indio will be available in June across seven key markets in California and Texas.

Domino’s Pizza is giving its customers the thanks they deserve, as it celebrates – for the first time in its history – surpassing the $1 billion mark in digital sales in the U.S. alone, during a yearlong period from April 2011 to 2012.

One Hour Translation announced that the results of a study measuring how many Fortune 500 companies offer translated content online. The data from the study was particularly alarming, given that 70% of people using the Internet are not native English speakers.

ZapBoomBang is the brainchild of Alex and Cathy López Negrete, co-owners of the Houston-based Hispanic advertising and marketing agency Lopez Negrete Communications. Veterans of the industry for over 25 years, they dreamed of making Houston a major destination for recording artists and commercial producers alike, founding the studio as a standalone entity with complete autonomy to compete for business in the region. Along with their other enterprises, Lightning Strikes Entertainment and Tippit & Moo Advertising, ZapBoomBang Studios falls under a holding company that the pair has been molding over the years.

In 2011, online ad spending growth in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México) report “Estudio de Inversión Publicitaria Online en México—Resultados de 2011,” expanding 36% last year to reach MXN4.6 billion ($370 million).

Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

Conazol, an over-the-counter Athlete’s Foot treatment in Mexico for over 10 years, is now available in the U.S. U.S. distribution at retailers including Walmart and Target in key U.S. Hispanic markets, such as Los Angeles, Houston, Dallas and Chicago. The brand is being supported by a multi-market promotional campaign that includes Spanish language TV advertising.