Business

As the only diverse-segment agency featured in AMCs “THE PITCH,” the men and women of Muse saw an opportunity to amplify the ongoing conversation about the need for more diversity in the advertising industry. Available on HispanicCMO.com and HispanicPRpro.com

CEOs have a new strategy in the unending war for talent. They are creating more open and collaborative cultures — encouraging employees to connect, learn from each other and thrive in a world of rapid change. Collaboration is the number-one trait CEOs are seeking in their employees, with 75 percent of CEOs calling it critical.

As location-based social networks, hyperlocal communities and local search continue to garner consumer interest and use, national brands are seeing the inevitability of extending their presence in the local space.

The Consumer Electronics Association (CEA) released the 10th Annual State of the Builder Technology Market Study, which found installed home technology is strongly solidified in builders’ portfolios of services and offerings. Entertainment and automation solutions are helping builders differentiate their businesses, while more common home technologies like structured wiring are necessary to compete effectively in the market.

If you are reading these words on your Internet browser, you are doing something that wasn’t possible 25 years ago. Two decades ago, the web was a project only just being born, and the only way to read the news was in printed newspapers. Today, you can access the same information from your laptop, desktop, tablet or Smartphone in a dynamic and convenient way no matter where you are. By Alex Konanykhin- CEO / TransparentBusiness.com

The vast majority of businesses say that sustainability is vital to their future growth, but almost half say that margins are currently lower on sustainable products and services, according to new research by Accenture.

hybris announced the results of its U.S. 2012 Multichannel Shopping Survey that examined U.S. consumer behaviors and expectations for a multichannel shopping experience.

The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown’s annual BrandZTop™ 100 Most Valuable Global Brands study. The No1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion.

The 2012 American Express Global Customer Service Barometer also found that consumers who have used social media for service wield the greatest amount of influence. They tell significantly more people about their service experiences, and say they’d spend 21% more with companies who deliver great service – compared to 13% on average.

As summer approaches, retailers are feeling the heat from volatile fuel prices. A study by BDO USA, LLP found that while the economy remains the top risk for the nation’s largest retailers, concerns over the cost of fuel prices outpaced unemployment for the first time since 2009.

This is the largest single-agency Upfront deal ever conducted by Univision and will be the first to utilize a video neutral approach, incorporating all of Univision’s properties including two network broadcast networks, three rated cable channels, local TV and radio stations, and Univision’s online, mobile and social video destinations.

Although important relationships are globally distributed, business leaders say they want more collaboration in person when it comes to activities such as brainstorming for new ideas, managing a specific crisis or making presentations. This is among the findings from a Economist Intelligence Unit survey, Business leaders’ views on interaction.

U.S. television ad spend was up 4.5 percent in 2011, according to the third and final part of Nielsen’s Advertising & Audiences Report. The report took an in-depth look at media consumption by platform and found that American advertisers and consumers have a huge appetite for television, as TV holds the lion’s share of ad dollars and consumers’ media time. Ad spend for TV reach $72 billion, more than all other ad platforms combined.

2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.

A full two-thirds (66 percent) of consumers say that their perceptions of CEOs affect their opinions of company reputations. Executives, like consumers, also do not overlook the importance of a leader’s reputation – they attribute nearly one-half (49 percent) of a company’s overall reputation to the CEO’s reputation.

Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos in the US, announced the launch of its new blog “Insight Tr3s” to further expand the knowledge bank on the bilingual/bicultural Latino audience. The new industry blog serves as a catalyst for Hispanic marketers and advertisers to better understand and serve the fastest growing segment of the Hispanic population.