Business

The purpose of this blog report is to provide a brief summary of the academic literature associated with Latino group identity, with a specific focus on the concept of linked fate, a politicized form of group identity. Finally, I explore the impact that the negative tone of immigration policy has had on Latino pan-ethnic identity. In short, although more Latinos prefer to use national origin to identify themselves, Latino pan-ethnic identity is highly relevant to the political behavior of the Latino population and will only increase in salience as long as the political debates surrounding immigration policy is perceived to be hostile to the Latino community among the Hispanic population.

Google was the top global brand, generating $917M of Media Value, followed by fellow tech leaders Apple and Microsoft, according to General Sentiment’s Q3 Top Global Brands Report. Hewlett-Packard (HP) and Yahoo! rounded out the top five in the report, which analyzed the brands that had the most significant impact online in the third quarter of this year.

The annual report, which breaks down media segments into five main categories, indicated the industry is currently in the midst of a revolution due to unprecedented rates of consumer technology adoption, platform convergence and increased access to analytics. Not only has the introduction and true embracement of cutting-edge gear, such as tablets and continuously-evolving mobile devices changed the very way consumers absorb media, but now more than ever trends are showing that users increasingly expect to interact with all content providers through multiple online and offline formats.

Driven by an improving economy and stronger-than-expected results across all digital media, total U.S. Communications Industry spending increased 4.2% in 2011 and is on pace to grow at an accelerated 5.6% in 2012, reaching $1.185 trillion and outpacing GDP growth of 4.4%, according to Veronis Suhler Stevenson (VSS).

Darden Restaurants, Inc. announced it has entered into an area development agreement with Restaurant Operators, Inc. (ROI) to develop and operate Darden’s Olive Garden and LongHorn Steakhouse brands in Puerto Rico. ROI already operates five LongHorn units in Puerto Rico as part of an agreement that was executed prior to Darden’s 2007 acquisition of RARE Hospitality Inc. The new agreement calls for ROI to initially develop a minimum of three additional LongHorn and eight Olive Garden restaurants over the next five years.

The Compañía Cervecera de Puerto Rico began exporting Medalla Light to Florida, specifically Orlando and Tampa.

Reversing traditional gender roles, young women now surpass young men in saying that achieving success in a high-paying career or profession is important in their lives. Two-thirds (66%) of young women ages 18 to 34 rate career high on their list of life priorities, compared with 59% of young men. In 1997, 56% of young women and 58% of young men felt the same way.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan – CEO of HispanicAd.com last year challenged AHAA and the Industry with his opinion piece title “I Have High Hopes for AHAA”, with a call for renewed energy, fresh insights and smart collaboration between clients, media and agencies. We at the volunteer-led AHAA board agree with Gene. By Roberto Orci – Chairman of AHAA

Available on HispanicAd.com El Blog

A collaborative marketing research and development project led by gyro, the global ideas shop. The @Work State of Mind means that most global business decision makers are on, irrespective of time or location. Reaching them successfully requires an understanding of more than how they blur the lines between work and personal. It’s imperative to understand their motivations, emotional attitudes and levels of satisfaction with round-the-clock, all-device messaging. DOWNLOAD Report Here.

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry.

I also voiced my concerns for the roaring silence of the ‘Voice of our Industry’.

Available on HispanicAd.com’s El Blog