Marketing

What separates the winners from the losers in online marketing? What key areas should your company focus on to engage more customers and drive bottom-line revenues from marketing emails, display ads, and personalized recommendations? Find out with this groundbreaking new report from Bloomberg BusinessWeek Research Services. Download here.

A joint ANA (Association of National Advertisers) and Forrester Research Inc. survey of more than 100 national advertisers illustrates marketers’ continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second spot, advertisers feel that the fundamentals to support their use is in need of an overhaul. Specifically, they express dissatisfaction with the current measurement techniques, an interest in more targeted ads, and a desire for less ad clutter and more relevance.

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution. DOWNLOAD REPORT HERE.

Media and entertainment companies are reinventing themselves by making major investments in digital technologies that will allow them to engage directly with consumers to drive revenue growth, a new survey by Accenture shows. Available at HispanicCMO.com

As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.

Even in a recessionary economy, sponsorships — and particularly those involving sports — command a significant proportion of big businesses’ marketing mix. But, most marketers are stymied at effectively managing these investments.

The idea of “brand” is now synonymous with “experience.” A brand today is our cumulative experience with and perception of an entity. Not surprisingly, the single largest determinant of brand experience is an organization’s employees. Despite this awareness, the path to “employee-service-profit-chain” success is mired in obstacles.

There is something very interesting that happens when you visit Barcelona (or Catalunya for that matter). Most residents are bilingual and live in that bilingual world with ease…not very different from Latinos in the US. Now, I am very clear as to the wide political and philosophical differences that exist in Spain between regions like Catalunya and the nation. Issues that come from years of being under a dictatorship that did not allow for regional independent behaving or thinking – much less the use of a different language.

By: Enrique R. Turegano – alPunto Advertising. To read El Blog CLICK above.

A white paper on why business leaders must understand the context of overall environment (economy, perceptions, technology, and trends to name a few) and have sound principles to lead brands and stakeholders through the evolution of growth and innovation. Download white paper here.