Marketing
How CMOs Can Cultivate Relationships Throughout the Organization [VIDEO]
Sandeep Chennakeshu, COO at digital-imaging radar company Uhnder, says that the onus to involve marketing more deeply in the organization's strategy planning and decision making isn't entirely on the CMO or marketer. In fact, he says he must come from a top-down culture that starts with the CEO. However, he does offer some tips for actions CMOs can take directly, as well.
AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities.
How to make a strong start as a CEO [PODCAST]
Seize the first year in the role as an opportunity for both personal and institutional renewal.
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As CMOs face increasing pressure on their budgets, the need to deliver marketing efficiency is paramount.
Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?
Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
The risks are rising for big brands
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains.
Campaigns That Promote Equality for Women and Girls
Women and girls aren't often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It's exciting and refreshing when campaigns break this mold, however.
With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media
With limited inclusive options across TV and film, it’s not surprising that the disability community has found more of what it’s looking for across social media channels, where content creators with disabilities are actively filling the inclusivity void across traditional media channels. It’s important to note that while disabled creatives are finding success in social media, this is not a replacement for the decline in representation in TV and films.
Growth in Consumer Spending is Slowing
U.S. consumers are still buying more than last year, but spending growth is slowing as the economy settles down amid higher interest rates intended to reduce inflation, National Retail Federation Chief Economist Jack Kleinhenz said.
The Secret of the Barbie Movie’s Marketing Success
Barbie is a genuine phenomenon, reaching $1 billion in worldwide box office in only three weeks on the strength of legions of pink-clad moviegoers. We asked Yale SOM’s Zoe Chance, a former Mattel brand manager, about the movie’s marketing and message.
How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands [PODCAST]
In this episode of The New Mainstream podcast, Dr. Raymona H. Lawrence, founder of Dr. Raymona H. Lawrence Coaching, LLC, explores the intersection between brands, communities and marketing strategies.
The Brands Successfully Marketing to Gen Z
Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at the heart of trends, gen Z offers brands a unique audience with whom to engage.
AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy
As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.
Navigating Controversy
Despite Pride Month backlash, many brands continue aligning their messages with the LGBTQ+ community
ANA Programmatic Media Supply Chain Transparency Study — First Look [REPORT]
The study focused on open web programmatic advertising, a $88 billion global market.
What Type of Strategist are you?
Strategists come in different breeds. Some know it all or are full of ideas, while others prefer to involve their people or focus on maintaining the status quo. Which type are you? By
US Consumer Confidence
Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains
Bursting the Creative Bubble
How to widen your perspective on projects and create deeper connections with your audience
