Research
Facts on Latinos in the U.S.
There were 62.5 million Latinos in the United States in 2021, accounting for approximately 19% of the total U.S. population. In 1980, with a population of 14.8 million, Hispanics made up just 7% of the total U.S. population.
Exploring Diversity and Inclusion at Lollapalooza 2023: Progress & Room for Improvement
Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time.
Need to know: What is panel data, and why does it matter?
Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences.
The Share of Ear “Audio Dial”
“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms
AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy
As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.
The state of AI in 2023: Generative AI’s breakout year
The latest annual McKinsey Global Survey on the current state of AI confirms the explosive growth of generative AI (gen AI) tools. Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function.
Attention In Advertising
The studies found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms:
Hispanic and Black News Media Fact Sheet
News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. Largely, newspapers and television aimed at both of these groups have recently had audience declines. Explore the trends in Hispanic- and Black-oriented news outlets
State of American Men 2023 – From Crisis and Confusion to Hope [REPORT]
The conversation about men and gender equality in the US has become highly politicized, even weaponized, and is often cast as zero-sum. In this contested space, care and resources dedicated to the lives of boys and men can seem like a distraction from the unfinished work related to girls and women. But as Equimundo’s efforts to engage boys and men in support of gender equality have progressed, it has remained clear that men are needed as allies for gender equality just as women and girls are affected by and part of men and boys’ lives and well-bein.
Same-Sex Male Spouses Less Similar than Female-Female Spouses
Same-sex married couples are less likely than opposite-sex married couples to have spouses who are the same age and the same race and Hispanic origin, according to the 2021 1-year American Community Survey.
US Consumer Confidence
Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains
The state of the US consumer: July 2023
Despite some glimmers of optimism last quarter, consumer spending across demographic groups—and many retail segments—continues to decline.
Rate of Homeownership Higher Than Before Pandemic in All Regions
The U.S. homeownership rate in 2022 was even higher than before the COVID-19 pandemic — 65.8% compared to 64.6% in 2019 — a rebound driven largely by those age 44 and younger, according to the Census Bureau’s Current Population Survey/Housing Vacancy Survey (CPS/HVS).
Shocking Millennial Marketing Statistics & Trends in 2023
It's hard to believe it was ten years ago when Time Magazine released their iconic millennial cover story, The ME ME ME Generation. Flash forward to 2023 and millennials – those born between 1981 and 1996 – are now 27 to 42 years old and the largest generation by size – surpassing baby boomers.
Most Asian Americans View Their Ancestral Homelands Favorably, Except Chinese Americans [REPORT]
Pew Research Center has a long history of measuring Americans’ views of the United States, China and other countries, but less is known about Asian Americans’ views of these countries.
The Collapse of the Purchase Funnel [REPORT]
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.
Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent
How much time do American consumers spend with their devices and media?
Will AI Modernize the Insights Industry? Here Are the Pros and Cons [PODCAST]
In this episode of The New Mainstream podcast, Rick Kelly, Chief Strategy Officer at Fuel Cycle, discusses the impact of AI on the insights industry and Fuel Cylce’s new partnership with ThinkNow to amplify multicultural audiences.
Almost Half of Marketers Do Not Trust the Reliability of Their Data Due to Fragmented Tools and Poor Integration
Zeta Global announced a Forrester Consulting Opportunity Snapshot, “Elevate Your Integration Strategy for Maximum Business Impact.” This study was commissioned by Zeta Global to examine the current state of marketing technology and the biggest challenges that brands face in their quest to improve customer experiences and accelerate growth.
Generative AI: A Creative Revolution in the Marketing Landscape
Over the past several months, the increased availability of high-quality generative artificial intelligence (AI) has changed the way we write and create. Epitomized by systems like ChatGPT and Midjourney, this new game-changing technology is having a ripple effect across all industries, actively bestowing on us the ability to generate content, solve problems, and answer questions faster and often more accurately than most people can manage.
