We’re still experiencing change from the pandemic as new consumer behaviors ripple through multiple sectors, some that will be with us for a long time. And new technologies and economic trends have sprung up as a result.
Research
Portraits of Change: The New Economy [REPORT]
Nielsen to measure Individual Commercial TV Metrics
Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers
U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.
The Current State of the U.S. Latino Community [REPORT]
mitú released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.
Marketers Want to Shift More Media Duties In House [REPORT]
The study finds that the biggest barriers to in-housing media are predominantly internal. The cultural and operational shifts that are foundational for success were noted by respondents as both a current and future challenge.
U.S. Hispanics: the future is here and it’s not acculturated [REPORT]
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
The Spoken Word Audio Report 2021
NPR and Edison Research released the 2021 Spoken Word Audio Report today, revealing the continued increased consumption of spoken word audio in the U.S. and the drivers behind the growth.
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
American consumers are experiencing a second year of unprecedented change, giving 2020 solid competition for an emerging set of challenges for U.S. businesses. Political polarization, COVID-19, race relations, immigration, LGBTQ+ rights and climate change have been top of mind for consumers this year–leading to shifts in consumer expectations of businesses.
How data can elevate the viewing experience for sports fans [REPORT]
There are endless resources available to sports fans when it comes to staying up-to-date on their favorite athletes, teams and sporting events. With that in mind, finding the most up-to-date information that piques their interest—without having to leverage multiple devices or visit multiple platforms—can be cumbersome.
Brand Disruption 2022: The Evolving Consumer Ecosystem [REPORT]
An overwhelming majority of American consumers are experimenting with new brands, and embracing new omnichannel shopping behaviors, which is setting the stage for permanently-heightened competition, according to a new study by IAB.
Using Demographic Benchmarks to Help Evaluate 2020 Census Results
One of the primary methods of evaluating the quality of a census is comparing the results to other population benchmarks. The U.S. Census Bureau has used two key population benchmarks to assess the quality of the 2020 Census results prior to release: the 2020 Demographic Analysis (DA) and the Vintage 2020 Population and Housing Unit Estimates.
ThinkNow Smart Fitness: The Rise of Connected Fitness and Community [REPORT]
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
Hispanics: America’s Greatest Opportunity
Hispanics are the secret to the growth— and the future success of America. But for too long, this group has been viewed as a single segment. Latinos are a community of limitless diversity yet firmly connected by our culture, our language and our shared experiences. By Stacie de Armas is Nielsen’s Senior Vice President of Diverse Insights and Initiatives
Are Consumer Expectations Signaling Recession?
US consumer expectations as measured by The Conference Board Consumer Confidence Index ticked up in October, but this followed three months of declines. Did the declines signal recession in 2022 or just a hiccup related to the Delta variant? We propose the latter.
Your Marketing Analytics Are Biased & It’s Costing You More Than You Think
Data: It’s the lifeblood of modern marketing. And yet so much of the data marketers rely on is incomplete, biased, and just downright flawed.
Media Choices Have Started to Change As a Result of COVID-19
Changes in where people go for content is likely to outlast the pandemic
ANA: Cross Media Project
The ANA announced that it will conduct a pilot test with software and data company VideoAmp as the next step in the trade association’s continuing effort to develop a privacy-preserving cross-media measurement solution for the industry.
Media is complex: Three pillars can simplify measurement for marketers
Marketing budgets have always been subject to scrutiny, but the arrival of the pandemic and its presence almost two years later continues to spotlight the need for efficient and effective spending. That, in turn, has intensified the importance of accurate and holistic measurement, especially as brands increase their usage of new platforms and channels for their marketing efforts.
Is Online Sample Ignoring Gen X Consumers?
Sandwiched between silver sneakered Boomers and digitally savvy Millennials, Gen X gets lost on the consumer continuum, only to be upended again by youth, as Gen Z becomes the next media darling. Described as the “ignored generation,” Gen Xers, born between 1960 and 1982, are often accused of contributing less to culture and society.
The Power of Impressions For The Radio Industry [REPORT]
A new Nielsen study commissioned by The Southern California Broadcasters Association demonstrates the power of impressions for the radio industry. These findings show that agencies are increasingly using impressions to evaluate media, and the usefulness of impressions to evaluate radio and digital using a common metric.