When it comes to audio creative, there are a few commonly asked questions. What are best practices? Is a thirty-second ad better or worse than a sixty-second ad? What is the difference between a host-read ad versus a pre-recorded ad?
Research
Audio Creative Best Practices: The Blueprint For Developing Impactful Ads [REPORT]
2021 Hollywood Diversity Report: Audiences showed up for diverse films in theaters, online, Part 1 [REPORT]
Like everyone, Hollywood studios had to get creative in 2020. UCLA’s latest Hollywood Diversity Report, published today by the UCLA College Division of Social Sciences, shows that 54.6% of the top films of 2020 were released solely via streaming subscription services, a major departure from business as usual.
2021 Hollywood Diversity Report: TV shows with diverse writers rooms, casts resonated with pandemic audiences, Part 2 [REPORT]
The report, which covers statistics for the 2019–20 TV season, tracks racial and gender diversity among key job categories, as well as ratings and social media engagement for 461 scripted shows across 50 broadcast, cable and streaming providers.
The Critical Role Brands Play in Culture [REPORT]
NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification. The study flips the script on outdated cultural archetypes, and reveals the multifaceted and fluid nature of how people identify today. The study also outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways
2021 African American Consumer [REPORT]
Nielsen continues to dedicate itself to telling the story of the power of Black audiences, their diversity, and the representation of the collective Black community. According to “Seeing and Believing: Meeting Black audience demand for representation that matters,” the newest report in Nielsen’s Diverse Intelligence Series, the U.S. Black population has a complex and powerful legacy that continues to shape countries and cultures around the world. Yet, when it comes to representation in media, the complexity that creates the richness of their experience is often lost, and when present, undervalued.
The not so hidden problem with big data sets
There’s been a lot of energy and excitement in media circles of late about the future of measurement and the promise of big data. At Nielsen, we’ve long understood the value of big data, in fact just last month we announced additional details around how we are adding it to our national TV measurement service.
Hispanics’ Consumer Confidence Remains Steady in Third Quarter
Consumer confidence among U.S. Hispanics remained mostly stable in the third quarter, despite the supply-chain crisis, increased labor movement activities, and other economic turmoil.
Engaging the Influential Hispanic Market In 2021 and Beyond The Marketing Insider [PODCAST]
Claritas releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures.
A Marketer’s Guide to Consumer Intent [REPORT]
How consumers are planning to spend heading into 2022
U.S. consumer confidence at its lowest level in 8 months
Consumer confidence has dropped by 4.2 points over the past seven days to read at 53.6 in this week’s Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker. Sentiment is now exactly on par with the pandemic average and is at its lowest level since February 24, eight months ago.
Nielsen unveils new brand identity
Nielsen unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and purpose of powering a better media future for all people.
The Budding Potential of Hispanic Americans for the U.S. Economy [REPORT]
Over the past decade, Hispanic Americans were the primary driver of labor force growth, registered above-average income gains, and accounted for a growing share of spending. Recent trends suggest Hispanics are likely to exert an even greater influence on growth over the coming decade.
U.S. household growth over last decade was the lowest ever recorded
Growth in the number of U.S. households during the 2010s slowed to its lowest pace in history, according to a Pew Research Center analysis of newly released 2020 census data.
The Hispanic Radio Listener: An Up-Close Look
Harker Bos Group recently fielded a study documenting the consumption habits and voting trends of Hispanic Radio Listeners. By Adam R Jacobson / Editor of Radio TV Business Report
The Unnecessary Tradeoffs Marketers May Make
Why accessing, activating, and respecting data may not be as incompatible as you think
High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands
Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according to a new report by the Business Performance Innovation (BPI) Network and CMO Council, entitled “Authentication Frustration. How Companies Lose Customers in The Digital Age.”
Using Ground Truthing to Combat False Narratives and Challenge Assumptions [PODCAST]
In this episode of The New Mainstream podcast, Michelle O’Grady Caballero, Founder and CEO of Team Friday, introduces the concept of “ground truthing” and how it can be used to combat false narratives and challenge assumptions.
Is America’s Largest Majority Declining? The Future of Hispanic Identity
While Hispanics represent the largest minority segment in the U.S. today, the total population is facing a decline in the next decade, which may signal the demise of the majority or minority groups in the U.S. in 20 to 30 years.
Inclusion, information and intersection – The Truth About Connecting with U.S. Latinos [REPORT]
Hispanics have been the country’s key indicators of consumer sentiment since the COVID-19 crisis began. But for too long, this group has been viewed as a single segment. Aside from being the largest racial or ethnic group in the U.S., Latinos are a diverse, intersectional group with different experiences, perspectives and expectations.
Making personal connections: How brands are leveraging social influencers
As brands seek ways to establish deeper, more personalized connections with consumers, they’re engaging social media influencers more heavily than in previous years. This increased focus speaks to both fragmenting media consumption and the significant engagement that many influencers boast across channels like YouTube, Instagram and TikTok.