Trends
Global Population Estimates Vary but Trends Are Clear: Population Growth Is Slowing
Using data from the International Database, the U.S. Census Bureau estimates the world population hit 8 billion on September 26.
Marketing to Generation Alpha
The cohort is more cognizant than previous generations of the environment and the negative effects of technology
U.S. Population Projected to Begin Declining in Second Half of Century
The U.S. population is projected to reach a high of nearly 370 million in 2080 before edging downward to 366 million in 2100. By 2100, the total U.S. resident population is only projected to increase 9.7% from 2022, according to the latest U.S. Census Bureau population projections released today. The projections provide possible scenarios of population change for the nation through the end of the century.
2023 Holiday Sales Will Have a ‘Whole New Set of Dynamics’
There has been a shift in spending from goods to services that could affect holiday retail sales as consumers who stayed home during the pandemic are venturing out again for travel, entertainment and restaurant dining.
8 Strategies for Growth for Customer Acquisition
Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.
Preserving Brand Authenticity Amid Generative-AI Powered Misinformation
Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.
US holiday shopping 2023: Consumer caution and retailer resilience
After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?
How the ‘Bad Bunny Effect’ Makes the Case for Dual-Language Acceptance
In my 20-plus years championing multicultural marketing and Spanish-language acceptance, I've observed the profound evolution of Hispanic marketing. Reminiscing about my days as co-founder of Hispanic PR Wire in the late 90s, I remember assuring our clients and potential partners of our capability to "Hispanicize" their marketing strategy - and that's where the term found its roots. By Cristy Clavijo-Kish - Content Strategist; Talent, Speaker & Sponsorship Management, Gen Z Expertise/Publisher
2023 Holiday to Reach Record Spending Levels
The National Retail Federation forecast that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion.
Need to Know: How to measure digital audiences and campaigns
In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and reaching their intended audience at the right frequency1.
Over Half a Million People Self-Identified as Brazilian in 2020 Census
Brazilian was the largest SOR group reported in the 2020 Census race question (excluding Hispanic responses and Multiracial and Multiethnic responses such as "Biracial"). Brazilian was followed by Guyanese, Cabo Verdean, Belizean, and Mauritanian.
AI Can Save Time, But It’s Not Saving Advertising
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence.
Teens Spend Average of 4.8 Hours on Social Media Per Day [REPORT]
Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average U.S. teen across seven social media platforms tested in the su
New Data on Minority-Owned, Veteran-Owned and Women-Owned Businesses
The U.S. Census Bureau released new estimates on the characteristics of employer businesses. According to the 2022 Annual Business Survey (ABS), which covers reference year 2021, there were approximately 5.9 million employer firms in total, of which, 1.2 million (21%) were minority-owned, 304,823 (5.2%) were veteran-owned, and around 1.3 million (22%) were owned by women. This release also includes demographic data by Urban and Rural classification, employment size, receipt size, and the years in business of each firm.
Evolving brand loyalty trends and consumer behavior [REPORT]
The current macroeconomic environment, marked by higher interest rates and slowed consumer spending, could make consumer loyalty programs more crucial than ever for brands. But consumer attitudes toward these programs can be fickle.
Paths to Prosperity Research – Finds Consumers Resilient Though Pressures Mounting [REPORT]
Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2. However, prolonged inflation and the resumption of federal student-loan payments are clear economic stressors for middle-income households.
The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”
Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this time from America’s historically iconic comedy show: Sábado Gigante…I mean NBC’s Saturday Night Live. By Gene Bryan / HispanicAd
ANA’S AIMM Research reveals Consumers want Brands to commit & not back down from Diversity & Inclusion Practices [INFOGRAPHIC]
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found a new report in which more than 9,000 consumers were surveyed.
How Americans View Data Privacy [REPORT]
In an era where every click, tap or keystroke leaves a digital trail, Americans remain uneasy and uncertain about their personal data and feel they have little control over how it’s used.
