Creative
Republica Havas Takes Home Two Cannes Lions
Republica Havas is the winner of two Cannes Lions from the 70th International Festival of Creativity for “The Name Confusion” – a campaign created for the Fight Against Alzheimer’s Association and Racing Club Argentina to shed light on name confusion, an early symptom of Alzheimer’s disease.
Building a culture of creative effectiveness [WHITEPAPER]
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, 'Building a culture of creative effectiveness', outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth.
Luis Miguel Messianu opens INCLUDED Consultancy
Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer segment.
Nortegate Market’s “POR EL FÚTBOL”
Northgate González Market faced the challenge of connecting with its core Hispanic audience during the World Cup. But how do you compete against global brands spending millions on advertising and marketing campaigns for this phenomenon that comes every four years?
The Age of Re-enchantment [REPORT]
Wunderman Thompson Intelligence is proud to present “The age of re-enchantment”, a global trends report unpacking how brands can help people transcend tough times by creating emotion-inducing experiences that deliver feelings of joy, wonder, and even fear.
Influential Latino film director León Ichaso passes in L. A.
León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived.
Green Acres Nursery & Supply selects BeautifulBeast to help their business bloom
The cross-cultural agency BeautifulBeast is assisting with the launch of the newest Green Acres Nursery & Supply store in Texas while growing its brand on the West Coast through a digital marketing campaign. The agency is collaborating on a digital communication strategy and its implementation for this major effort. “Green Acres is your local, independent garden center.
Listen Up: Keep It Authentic by Extending Brand Suitability Measures to Music
With consumer sentiment shifting from mindless consumerism to mindful consumption, brand authenticity is everything. A recent study from Asendia found that 59 percent of consumers shop exclusively for retail brands that they view as "authentic," meaning that the brand is "faithful to itself, its customers, and to the wider world."
2023 U.S. HISPANIC YOUNG LIONS WINNERS ANNOUNCED
Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2023 U.S. Hispanic Young Lions competition.
Diego Duprat joins BeautifulBeast as Executive Creative Director
Cross-cultural agency BeautifulBeast welcomes Diego Duprat as Executive Creative Director. The agency that opened its doors less than a year and a half ago continues to expand its horizons, adding both clients and talent.
Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 6
Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2023 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of the jury—Pablo Buffagni, President, Creative Director, BBQ Agency and Director of Círculo Creativo USA; Alice Ovadia, Vice President of Media Strategy, TRUth; Nuria Santamaria Wolfe, Director, Strategic Audience Partnerships, Meta; and Amilynn Soto, Industry Business Solutions – Strategist, Leading eCommerce, TikTok—presented the awards and discussed the depth, breadth and diversity of the submissions and what went into selecting the most effective and engaging campaigns.
SIAM joins Republica Havas to introduce N4 100% ELECTRIC SCOOTER
To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment.
REPUBLICA HAVAS presents “oBko,” The New Project from The Alzheimer’s Association
For the project, we transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña” , broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories.
Horizon Media Names Nicky Lorenzo SVP, Executive Creative Director of 305 Worldwide
305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. Named Best Small Agency of the Year in the 2023 Muse Awards, 305 Worldwide builds engaging experiences and empowers brands to harness the power and influence of culture on consumers and communities.
Diageo Launches New Responsible Drinking Campaign during April’s Alcohol Awareness Month
As the entertainment season kicks off with proms, weddings, summer parties and Barbeques, there seems to be a new culture about promoting responsible drinking and being a more creative and inclusive host by providing non-alcoholic options for those that choose not to drink.
Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever "Nos Inspiras Tú," and Mattress Firm "Hablemos de tu Descanso” and also won the Mosaic Talent in Advertising Content Creation.
Pairing Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness [REPORT]
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.
Tajín Unveils New Brand Campaign “Tajín, as Unique as You”
As America continues to grow in diversity, multicultural lifestyles and flavors brought by other cultures continue driving all aspects of American life. Celebrating the varied flavor palette of a new America, Tajín announced the launch of its latest brand campaign, "Tajín, as unique as you".
LIONS State of Creativity Study 2023 [REPORT]
LIONS' global, annual study reveals the industry's priorities, opportunities and challenges. The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023.
