Creative

   Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.

Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”

Blue Ribbon rice, a brand of American Rice Inc., has partnered with Regional Mexican super stars Los Horoscopos de Durango for advertising and promotional efforts.

On April 14, the NBA will make history with the debut of the “Pobre Garganta” campaign, which is the NBA’s first major Hispanic targeted campaign under the “éne*bé*a. este es tu juego” brand communications platform.

Recession? Depression? Employment regression?…It’s time for a confession…The “American Dream” has not turned into a nightmare for everyone. For talented Latino Advertising Creatives it should be “dulces sueños” all around. Eduardo Dehesa-Conde / SVP, Group Creative Director, Multicultural, Draftfcb.

Since 2003, actor Dennis Haysbert has delivered his trademark baritone, reassuring messages such as “That’s Allstate’s Stand” and “Are you in Good Hands®?” throughout commercials created by Allstate. Now, he is making his Spanish-speaking debut in several new Spanish-language television commercials that emphasize the importance of having the best protection and assure viewers that “Con Allstate, estas en buenas manos.” (“With Allstate, you’re in Good Hands.”)

A lot of thought goes into the “right” voice for every advertisement. Certainly the tone and timbre of a voice are two things that can help sell the product or service. But, probably the most important question every marketer must answer is, should the voice be male or female?