Creative
Cannes Wrap-Up [REPORT]
At this year's Cannes Lions Festival, companies around the world helped set the benchmark the future of creativity. The Cannes Lions Official Wrap-Up Report will help you get a head start with the industry's biggest learnings and trends.
Is this really the 3rd age of effectiveness?
I have just watched The 3rd Age of Effectiveness presentations. Kudos to Les Binet, Dr Grace Kite, and Tom Roach for their compelling, empirically-based presentations and the IPA for making those presentations available to those of us not at Cannes. By Nigel Hollis
Generative AI: A Creative Revolution in the Marketing Landscape
Over the past several months, the increased availability of high-quality generative artificial intelligence (AI) has changed the way we write and create. Epitomized by systems like ChatGPT and Midjourney, this new game-changing technology is having a ripple effect across all industries, actively bestowing on us the ability to generate content, solve problems, and answer questions faster and often more accurately than most people can manage.
Five Cs of Creativity: Lessons from Cannes Lions ’23
The infectious excitement pulsating through the Croisette always revolves around the world's most creative minds. Cannes Lions 2023 did not disappoint — from Lizzo to Spike Lee to a sheer-clad Rihanna, the potential for human creativity galvanized delegates hailing from São Paulo to Shanghai. Creativity is at the core of humanity and here are the Five Drivers of Creativity that I observed during the Festival — Conviction, Challenge, Courage, Clout, Coalition.
Spanish Translation or Spanish Transcreation?
The important difference between Spanish translation vs transcreation
Republica Havas Takes Home Two Cannes Lions
Republica Havas is the winner of two Cannes Lions from the 70th International Festival of Creativity for “The Name Confusion” – a campaign created for the Fight Against Alzheimer’s Association and Racing Club Argentina to shed light on name confusion, an early symptom of Alzheimer’s disease.
Building a culture of creative effectiveness [WHITEPAPER]
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, 'Building a culture of creative effectiveness', outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth.
Luis Miguel Messianu opens INCLUDED Consultancy
Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer segment.
Nortegate Market’s “POR EL FÚTBOL”
Northgate González Market faced the challenge of connecting with its core Hispanic audience during the World Cup. But how do you compete against global brands spending millions on advertising and marketing campaigns for this phenomenon that comes every four years?
The Age of Re-enchantment [REPORT]
Wunderman Thompson Intelligence is proud to present “The age of re-enchantment”, a global trends report unpacking how brands can help people transcend tough times by creating emotion-inducing experiences that deliver feelings of joy, wonder, and even fear.
Influential Latino film director León Ichaso passes in L. A.
León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived.
Green Acres Nursery & Supply selects BeautifulBeast to help their business bloom
The cross-cultural agency BeautifulBeast is assisting with the launch of the newest Green Acres Nursery & Supply store in Texas while growing its brand on the West Coast through a digital marketing campaign. The agency is collaborating on a digital communication strategy and its implementation for this major effort. “Green Acres is your local, independent garden center.
Listen Up: Keep It Authentic by Extending Brand Suitability Measures to Music
With consumer sentiment shifting from mindless consumerism to mindful consumption, brand authenticity is everything. A recent study from Asendia found that 59 percent of consumers shop exclusively for retail brands that they view as "authentic," meaning that the brand is "faithful to itself, its customers, and to the wider world."
2023 U.S. HISPANIC YOUNG LIONS WINNERS ANNOUNCED
Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2023 U.S. Hispanic Young Lions competition.
Diego Duprat joins BeautifulBeast as Executive Creative Director
Cross-cultural agency BeautifulBeast welcomes Diego Duprat as Executive Creative Director. The agency that opened its doors less than a year and a half ago continues to expand its horizons, adding both clients and talent.
Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 6
Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2023 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of the jury—Pablo Buffagni, President, Creative Director, BBQ Agency and Director of Círculo Creativo USA; Alice Ovadia, Vice President of Media Strategy, TRUth; Nuria Santamaria Wolfe, Director, Strategic Audience Partnerships, Meta; and Amilynn Soto, Industry Business Solutions – Strategist, Leading eCommerce, TikTok—presented the awards and discussed the depth, breadth and diversity of the submissions and what went into selecting the most effective and engaging campaigns.
SIAM joins Republica Havas to introduce N4 100% ELECTRIC SCOOTER
To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment.
REPUBLICA HAVAS presents “oBko,” The New Project from The Alzheimer’s Association
For the project, we transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña” , broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories.
Horizon Media Names Nicky Lorenzo SVP, Executive Creative Director of 305 Worldwide
305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. Named Best Small Agency of the Year in the 2023 Muse Awards, 305 Worldwide builds engaging experiences and empowers brands to harness the power and influence of culture on consumers and communities.
