Digital
NGL Collective and mitú merge
As part of the acquisition, NGL Collective ("NGL") is merging with GoDigital's mitú. The new entity will retain the name of NGL Collective.
Blended viewing strategies mark a new chapter for the market [REPORT]
The video-on-demand space (VOD) is fascinating, not least because we have competing businesses approaching delivery strategies from opposing directions – with many now meeting in the middle and betting on a future that borrows the best from every model.
The Evolution of the Digital World: Web 3.0, the Metaverse, and Cryptocurrencies Will Shape the Future of Marketing. African-Americans and Hispanics leading NFTs ownership.
Digital technologies are rapidly advancing, ushering us into a new era. The web transformed from an informative place into a social hub with e-commerce opportunities where products, services and details of our lives are shared, accommodating almost every lifestyle. With the support of robust technologies, a young Web 3.0 - the third generation of internet capabilities for websites and applications that promotes and enables more intelligent and connected spaces- is opening the doors towards new and immersive opportunities for consumers and businesses alike.
Video entertainment in 2030
McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized.
Immigrant Archive Project Podcasts launch
The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting.
Seedtag launching in the US
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its US headquarters in New York.
Innovation Español launches
San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.
Media Companies Expanding Spanish-Language Content for Growing Latinx Audiences
As the streaming ecosystem evolves and Latinx audiences continue to grow, the Spanish-language television landscape is transforming dramatically.
Significant opportunities amid the complexity [REPORT]
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.
Marketing in the metaverse: An opportunity for innovation and experimentation
Talk of the metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A month later, Microsoft said that its proposed acquisition of gaming giant Activision provided “building blocks for the metaverse.”
MundoNow names Andrew Polsky – Chief Revenue Officer and Partner
MundoNow, previously Mundo Hispanico, announced it has appointed multicultural digital media veteran Andrew Polsky as Chief Revenue Officer and Partner. Polsky’s hire is part of Mundo Hispanico’s relaunch as MundoNow, a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market, which is now driven by the dominant 55 percent of America's Latino population that identifies as either bilingual, bicultural or English-language preferred.
Mundo Hispanico Becomes MundoNow in Move to Reach New Generation of U.S. Latinos
Mundo Hispanico, the largest certified-minority-owned bilingual and bicultural digital media platform in the USA, announced today it is rebranding to MundoNow in a move to reach the newly dominant 55 percent of America's Latino population that identifies as either bilingual/bicultural or English-language preferred.
Busted! Five myths about retail media
Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.
Santaella named Chief Digital & Streaming Officer at Estrella Media
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.
Internet Crushes Traditional Media: From Print to Digital
Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store.
Are states ready to close the US digital divide?
US policy makers have long talked about the need to close the nation’s digital divide. Congress has now translated that talk into action, appropriating more than $100 billion 1 to help states bring high-speed internet access to every American household, much of which is allocated directly to state governments to implement as part of the Bipartisan Infrastructure Law (BIL) and the American Rescue Plan Act.
Multi-Hyphenated Creator Economy Disrupts Influencer Marketing 1.0 [PODCAST]
Donnelle Branche, Talent Manager at Digital Brand Architects, joins us on The New Mainstream podcast to discuss the evolution of influencer marketing and how multi-hyphenated creators are changing the game.
Ricaurte name Chief Revenue Officer at Adsmovil
Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.
NUESTRA.TV launches
Adsmovil announced the launch of Nuestra.TV, an AVOD service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. The new service will be available to consumers at the end of the second quarter of this year
TelevisaUnivision Upfront Programming for 2022-2023
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business and unlock more value for brands to reach and engage U.S. Hispanics.
