Digital
Media Companies Expanding Spanish-Language Content for Growing Latinx Audiences
As the streaming ecosystem evolves and Latinx audiences continue to grow, the Spanish-language television landscape is transforming dramatically.
Significant opportunities amid the complexity [REPORT]
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.
Marketing in the metaverse: An opportunity for innovation and experimentation
Talk of the metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A month later, Microsoft said that its proposed acquisition of gaming giant Activision provided “building blocks for the metaverse.”
MundoNow names Andrew Polsky – Chief Revenue Officer and Partner
MundoNow, previously Mundo Hispanico, announced it has appointed multicultural digital media veteran Andrew Polsky as Chief Revenue Officer and Partner. Polsky’s hire is part of Mundo Hispanico’s relaunch as MundoNow, a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market, which is now driven by the dominant 55 percent of America's Latino population that identifies as either bilingual, bicultural or English-language preferred.
Mundo Hispanico Becomes MundoNow in Move to Reach New Generation of U.S. Latinos
Mundo Hispanico, the largest certified-minority-owned bilingual and bicultural digital media platform in the USA, announced today it is rebranding to MundoNow in a move to reach the newly dominant 55 percent of America's Latino population that identifies as either bilingual/bicultural or English-language preferred.
Busted! Five myths about retail media
Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.
Santaella named Chief Digital & Streaming Officer at Estrella Media
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.
Internet Crushes Traditional Media: From Print to Digital
Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store.
Are states ready to close the US digital divide?
US policy makers have long talked about the need to close the nation’s digital divide. Congress has now translated that talk into action, appropriating more than $100 billion 1 to help states bring high-speed internet access to every American household, much of which is allocated directly to state governments to implement as part of the Bipartisan Infrastructure Law (BIL) and the American Rescue Plan Act.
Multi-Hyphenated Creator Economy Disrupts Influencer Marketing 1.0 [PODCAST]
Donnelle Branche, Talent Manager at Digital Brand Architects, joins us on The New Mainstream podcast to discuss the evolution of influencer marketing and how multi-hyphenated creators are changing the game.
Ricaurte name Chief Revenue Officer at Adsmovil
Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.
NUESTRA.TV launches
Adsmovil announced the launch of Nuestra.TV, an AVOD service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. The new service will be available to consumers at the end of the second quarter of this year
TelevisaUnivision Upfront Programming for 2022-2023
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business and unlock more value for brands to reach and engage U.S. Hispanics.
ESTRELLA MEDIA unveils 2022-2023 Content Roadmap
Estrella Media announced its 2022 and 2023 new content productions and acquisitions and new digital streaming partners at its virtual spring sales Upfront and IAB 2022 NewFronts sales presentations.
NEWFRONT 2022 Canela Media
Canela Media’s founder and CEO Isabel Rafferty shared news about the company’s next tier of content for Canela.TV and Canela Music, and also announced that the company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16.
Ten assumptions underlying the misuse of digital advertising
The potential power of digital marketing is huge. So why am I left with the feeling that the practice of digital marketing often falls short of that potential? I believe it is because the architects of digital marketing infrastructure, and many that use that infrastructure, have forgotten they are dealing with humans not machines. And from that basic misapprehension flows a series of assumptions when digital marketing is put into practice. By Nigel Hollis
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors
During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. And in addition to the wealth of new listeners, engagement among listeners is growing.
Building better connections – Using influencers to grow your brand [REPORT]
Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection.
Spanish Broadcasting System’s 2022 Virtual NewFront: GREATNESS HAPPENS HERE
Spanish Broadcasting System, Inc. (SBS) released its 2022 virtual newfront: Greatness Happens Here. Through a video and virtual presentation, SBS reinforces the power of investing in minority-owned businesses by showcasing how its audio, digital and live music platforms culturally and effectively reach 25 million U.S. Hispanics each week.
Estrella Media launches EstrellaTV & KRCA-62 Los Angeles on YouTube TV
Estrella Media has launched a live streaming simulcast of EstrellaTV’s Los Angeles station KRCA-62 and its national EstrellaTV feed on YouTube TV. KRCA-62 is available to Southern California users.
