Digital

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

Roughly four-in-ten Americans have experienced online harassment, with half of this group citing politics as the reason they think they were targeted. Growing shares face more severe online abuse such as sexual harassment or stalking

Univision Communications Inc. announced plans to launch PrendeTV, the only streaming service created exclusively for the U.S. Hispanic audience featuring free, premium 100% Spanish-language programming.

GroupM, WPP’s media investment group, released new research that reveals that 1 in 2 (54.3%) of consumers believe it’s important to be equipped with the latest technology. Additionally, almost 82% of respondents believe that either they or a family member should be the only ones with access to health and fitness tracker data.

The ANA introduced new tools and capabilities designed to help marketers navigate the growing complexities posed by the procurement, integration, and activation of advanced marketing technology to optimize their technology investments.

Searchlight III UTD and ForgeLight‘s acquisition of a majority stake of Univision Holdings formally closed. As such, Searchlight, a private investment firm founded by CEO Wade Davis, and associated entity, ForgeLight — an operating and investment company focused on the media and consumer technology sectors — are now the holders of shares in Univision previously held by Madison Dearborn Partners, Providence Equity Partners, TPG, Thomas H. Lee Partners, and Saban Capital Group.  As expected, Davis assumed Univision’s Chief Executive chair from Vince Sadusky.  What wasn’t expected: a major house cleaning in Univision’s C-Suite.  By Adam R Jacobson – Editor-in-Chief, Radio + Television Business Report

PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience.

Univision’s TUDN, the multimedia sports brand of Univision Communications Incy announced its regular season coverage of Liga MX’s Guardianes 2021, featuring more than 100 live matches available across its linear and digital platforms from Mexico’s top-tier fútbol competition.

Why brands should include their customers’ offline activity in marketing attribution analysis

Telemundo Deportes announced the expansion of its bi-weekly video podcast TyM+ to a daily digital show as of January 4th, 2021. Leveraging the 15-year legacy of its sports entertainment show, Titulares y Más, the network has reimagined the popular show’s weekday edition as a digital-only property designed to cater to an increasingly younger, bilingual and multiplatform audience.

Marketers are creating larger sets of video assets for deployment to better deal with short attention spans of consumers and to align with the way in which video is viewed.

In anticipation of massive 2021 advertiser demand, NGL is making it easier than ever for Hispanicize sponsors to learn more and take advantage of special pre-sale discounts. 

“The Influence of Context” – a new study unveiled by MAGNA & IPG Media Lab today – measures how the context in which video ads are viewed affects how consumers perceive them and how they perform. The U.S. study looks at context through the lens of content adjacency – the type of content an ad appears next to – and video experience – the way an ad is consumed (i.e. in-feed, non-feed, etc.).

ews outlets morph and multiply, both surveys and passive data collection tools face challenges

America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes.

Entravision Communications Corporation announced the launch of its new streaming destination, El Botón. Listeners can now stream their favorite Entravision radio shows and stations directly on their mobile phones or desktops by visiting elboton.com.

Estrella Media announced that it has launched its Estrella TV network and its 24/7 Estrella News network on The Roku Channel.

Meredith Corporation  announced the launch of its first Spanish-language Alexa Skill, Mi Afirmación del Día, from its Health brand.

A Latino-led management group headed by Fuse Media CEO Miguel “Mike” Roggero has acquired a majority, controlling interest in Fuse Media. 

Hemisphere Media Group, Inc. announced that Elizabeth Randall will join the company as Senior Vice President of Digital Strategy & Development.