Digital

Searchlight III UTD and ForgeLight‘s acquisition of a majority stake of Univision Holdings formally closed. As such, Searchlight, a private investment firm founded by CEO Wade Davis, and associated entity, ForgeLight — an operating and investment company focused on the media and consumer technology sectors — are now the holders of shares in Univision previously held by Madison Dearborn Partners, Providence Equity Partners, TPG, Thomas H. Lee Partners, and Saban Capital Group.  As expected, Davis assumed Univision’s Chief Executive chair from Vince Sadusky.  What wasn’t expected: a major house cleaning in Univision’s C-Suite.  By Adam R Jacobson – Editor-in-Chief, Radio + Television Business Report

PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience.

Univision’s TUDN, the multimedia sports brand of Univision Communications Incy announced its regular season coverage of Liga MX’s Guardianes 2021, featuring more than 100 live matches available across its linear and digital platforms from Mexico’s top-tier fútbol competition.

Why brands should include their customers’ offline activity in marketing attribution analysis

Telemundo Deportes announced the expansion of its bi-weekly video podcast TyM+ to a daily digital show as of January 4th, 2021. Leveraging the 15-year legacy of its sports entertainment show, Titulares y Más, the network has reimagined the popular show’s weekday edition as a digital-only property designed to cater to an increasingly younger, bilingual and multiplatform audience.

Marketers are creating larger sets of video assets for deployment to better deal with short attention spans of consumers and to align with the way in which video is viewed.

In anticipation of massive 2021 advertiser demand, NGL is making it easier than ever for Hispanicize sponsors to learn more and take advantage of special pre-sale discounts. 

“The Influence of Context” – a new study unveiled by MAGNA & IPG Media Lab today – measures how the context in which video ads are viewed affects how consumers perceive them and how they perform. The U.S. study looks at context through the lens of content adjacency – the type of content an ad appears next to – and video experience – the way an ad is consumed (i.e. in-feed, non-feed, etc.).

ews outlets morph and multiply, both surveys and passive data collection tools face challenges

America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes.

Entravision Communications Corporation announced the launch of its new streaming destination, El Botón. Listeners can now stream their favorite Entravision radio shows and stations directly on their mobile phones or desktops by visiting elboton.com.

Estrella Media announced that it has launched its Estrella TV network and its 24/7 Estrella News network on The Roku Channel.

Meredith Corporation  announced the launch of its first Spanish-language Alexa Skill, Mi Afirmación del Día, from its Health brand.

A Latino-led management group headed by Fuse Media CEO Miguel “Mike” Roggero has acquired a majority, controlling interest in Fuse Media. 

Hemisphere Media Group, Inc. announced that Elizabeth Randall will join the company as Senior Vice President of Digital Strategy & Development.

• Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency.
• Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread disinformation on social media to meddle in U.S. elections.

Federal Communications Commission’s Wireline Competition Bureau announced that funding through Stage 2 of the Uniendo a Puerto Rico Fund will result in all locations in Puerto Rico having access to fixed broadband service with speeds of at least 100 Mbps.  And nearly one-third of those locations will have access to fixed broadband service with speeds of at least 1 Gbps.    

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

Geoff Ramsey of eMarketer discusses COVID-19’s effects on the industry, e-commerce, and mobile advertising

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt