Empowerment

Cultures of Giving: Energizing and Expanding Philanthropy by and for Communities of Color.

W.K. Kellogg Foundation (WKKF) released a new report, “Cultures of Giving: Energizing and Expanding Philanthropy by and for Communities of Color” with support from Rockefeller Philanthropy Advisors. This new report shows how the face of philanthropy is changing rapidly to become as ethnically, culturally and socioeconomically diverse as our country’s population, with some of the most significant growth stemming from identity-based philanthropy—a growing movement to spark philanthropic giving from a community on behalf of a community, where “community” is defined by race, ethnicity, gender or sexual orientation.

Tere A. Zubizarreta to be inducted intothe Advertising Hall of Fame.

The 63rd Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Tuesday, March 27, 2012, at New York’s historic Waldorf-Astoria hotel.

Chosen by the Hall of Fame’s distinguished Council of Judges, this year’s “magnificent seven” who will be inducted.

Newman-Carrasco honored at Stevie Awards for Women in Business

Walton|Isaacson (WI) executive executive Rochelle Newman-Carrasco won Best Executive – Service Businesses – up to 100 Employees in the Stevie Awards for Women in Business.

Telemundo launches ‘Mujer de Hoy – Superate!’.

Telemundo Media announced it will launch “Mujer de Hoy – Superate!” (Women of Today- Excel!), a pro-social multiplatform initiative in partnership with LATINA Style designed to empower Latinas by providing them with information to help enrich their lives.

Arbitron recognizes Beatriz R. Perez of Coca-Cola as Its 2011 Multicultural Marketing Honoree.

Arbitron Inc. has recognized Beatriz R. Perez, Chief Sustainability Officer and former Chief Marketing Officer for the North American Division of The Coca-Cola Company, as its 2011 Arbitron Multicultural Marketing Honoree.

Veterans Day: Saluting a Forgotten Force

Millions of Latinos are proud of their history of military service to our nation. To discover they have defended the USA against all enemies, from the Revolutionary War to the current conflicts in Afghanistan, one must cull through volumes of research, academic dissertations, or tomes of Spanish-language and Latino literature, because this history is not common knowledge.

Lili Gil, crossing over from the Board Rooms to the Airwaves.

Liliana “Lili” Gil Valletta has a background and story that makes her unique. An immigrant from Colombia- who came to the U.S. without speaking English- Gil grew to become one of the youngest executives in corporate America at prestigious corporations like Johnson & Johnson, Walt Disney World – Celebration Health, among others.

REPRESENT.

When I was a junior in college I took a class called “Sexual Diversity and Social Change.” The class broke down gender identity and roles, challenging you to look at their social constructs and think about if (and how) the notion of gender could be organized differently.

In this small class of about 15 to 20 people, I was the minority, a one woman wolf-pack; I was the lone heterosexual. Gay, lesbian, bisexual — even a male-to-female-pre-op-transgender-lesbian — and me. A Miami Cubanita immigrating to an ivory tower, I had imagined a wide array of situations where I might feel like a minority; this scenario was nowhere among them.

by Maria Budet – Courtesy of Zubination

Mencia and ‘Sneekers’

After seeing Carlos Mencia’s show in Las Vegas on September 16th (Mexican Independence Day), I don’t expect him to get an invitation from Don Francisco.

The hilarious and often controversial Latino comedian commented on a plethora of topics in his show, and he was his usual equal-opportunity offender. He didn’t even spare Spanish-language TV. In his musings about education, he tied the poor academic achievement of Latino students to their parents’ proclivity for watching Spanish-language TV. Dios mio!

By Manny Gonzalez

A BRIGHT LIFE AHEAD FOR LATINOS 50+

This week I am attending the AARP Life@50+ National Event in Los Angeles, which officially kicks off today. I’m enthusiastic about participating not just to interact with other AARP members but also to be a student and learn how to have an even better life over 50.

Throughout my career, the Baby Boomer generation has commanded the attention of marketers everywhere. Now that even the youngest Boomers are crossing the age 50 threshold, this coveted consumer group continues to capture the attention of marketers in product/service categories catering to mature adults. Serving as an advocate for all over 50, AARP has been at the forefront of understanding Boomers’ unique attitudes, motivations and unique needs, including those who are Hispanic. Granted, marketing to Hispanics 50+ is a relatively new frontier since the majority of this consumer segment is relatively younger, but AARP realizes that—like the Hispanic population overall—this age demo is seeing significant populatio

Chávez named CEO of Girl Scouts of the USA.

Girl Scouts of the USA (GSUSA) announced that Anna Maria Chávez, who grew up in a small town in southern Arizona and rose to become deputy chief of staff to that state’s then-Gov. Janet Napolitano, has been appointed to the top post at the iconic organization. Chávez is set to officially assume her new role at the Girl Scouts National Council Session/52nd Convention in November.

Conde Nast goes Latino.

No, Conde Nast chief S.I. Newhouse isn’t starting Spanish-language versions of Vanity Fair or GQ, but his editors at both of these two prominent Conde Nast titles have graced their very important September covers with Latinos. Vanity Fair features Jennifer Lopez and GQ features Mark Sanchez. I can’t recall the last time this happened. Kudos to Conde Nast. Published by Manny Gonzalez / to read more CLICK above on El Blog

Our Biggest Problem.

If you think about it, education is at the root of many of the issues affecting US Hispanics, such as teen pregnancy, crime, poverty and health issues. That is our biggest problem. By: Enrique R. Turégano / alPunto Advertising

Monica Gadsby – 2011 recipient of their Award for Achievement in Hispanic Television

Broadcasting & Cable and Multichannel News announced that the 2011 recipient of their Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. The award will be presented at the Hispanic Television Summit, on Tuesday, September 20, 2011 at the Marriot Marquis New York Hotel.

Leguizamo’s father: We’re not Boricua.

John Leguizamo, the comedian and actor who will serve as ambassador to the upcoming Puerto Rican Day Parade in New York, got a surprise scolding from his father on Friday.

“Stop telling people you are Puerto Rican” was essentially the message from Alberto Leguizamo in an interview with the El Diario newspaper in New York. To read more CLICK above on El Blog above

Lessons from the Alphas

Those who know me well know that I enjoy celebrating the interaction of cultures. So last night was a remarkable one and it was all due to the nation’s oldest black fraternity, Alpha Phi Alpha. Published by Manny Gonzalez To read CLICK above on El Blog

Skip to content