Empowerment

Monica Lozano, CEO of impreMedia, was honored in Washington D.C. at the 12th Annual Keepers of the American Dream awards presented by the National Immigration Forum.

I don’t need to tell you that Thanksgiving Day is around the corner. You must be receiving the daily email holiday coupons, constantly being TV-fed the holiday shopping sales…and let’s not forget receiving in the mailbox shoppers filled with pictures of plump turkeys and canned pumpkin. This is the one other holiday – aside from Christmas Day – that touches on all the consumer senses – and it’s those marked senses that drive sales for brands. What I find interesting about Thanksgiving Day, from an advertising perspective, is that Hispanic marketers have not fully tapped into the cultural differences of this American tradition. by Zaida Granados / Guest Blogger at Zubination

During the XIII Annual Latin GRAMMY Awards, Univision Communications Inc. unveiled Generación América, a new empowerment platform dedicated to preserving and sharing the stories of Hispanics in America. Developed in partnership with the Immigrant Archive Project, Generación América is a multifaceted initiative that includes video vignettes and events to highlight stories of individual achievement.

República announced that its chairman and CEO, Jorge A. Plasencia, has been selected by the Spain – U.S. Chamber of Commerce as the first-ever recipient of the Goya Hispanic Achievement Award. The honor will be presented at a gala dinner on Monday, Oct. 29 at the New York Public Library.

Al Aguilar, Creative Civilization Chairman and CEO will receive the national 2012 Hispanic Marketing Achievement Award, to be presented at the 16th Annual Hispanic Marketing Midwest Conference

America’s Navy announced it will honor its current and former Navy personnel through the “Beyond the Call” diversity campaign.

Multi-talented actor, director, writer, musician and producer Jose Ferrer’s life and accomplishments were commemorated on a First-Class Forever stamp by the U.S. Postal Service as part of its Distinguished Americans stamp series.

Girl Scouting Works: The Alumnae Impact Study is national research report investigating the effects of Girl Scouting on its alumnae population of women. DOWNLOAD Report Here.

Political observers regularly draw parallels between political communications and consumer marketing. Whether it’s increasing use of social media, data mining or breakthrough creative style, political campaigns and consumer ad campaigns are always watching each other — looking for the next great idea. By: Randy Falco / CEO – Univision Communications for Politico

Rosa Alonso who has been involved in several Hispanic focused internet start-ups will be awarded the the Columbia University Alumni Medal for “the many important and helpful contributions over the years that have enriched the University and faculty, student, and alumni life on our campus”. Felicidades, Rosa!

I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country. By Joe Castro – Zubi Advertising – Courtesy of Zubination

Available on HispanicCMO.com

To aid parents of diverse backgrounds navigate the fun, yet challenging responsibility of raising multicultural children ages 7-12, Latino marketing and PR expert Cristy Clavijo-Kish has joined forces with business partners to launch a new resource blog and media company, Los Tweens & Teens (www.LosTweens.com).