Agency
Macro-economic outlook for brands in the era of uncertainty
The world is currently a volatile, uncertain place, with war in Ukraine, the tail-end of COVID, and galloping interest and inflation rates causing high levels of media and consumer anxiety. But the overwhelming factor affecting the global economy is rising U.S. interest rates, which the Federal Reserve has increased by 0.75% – an unprecedented three times in a row – in recent months, to stave off inflation. Higher U.S. rates cause ripple-out hikes in interest rates in countries around the world. In 2022, this has led the dollar to strengthen and major currencies to weaken, including the Euro, the Yen, and the pound.
Healthy Holiday Sales as Consumers Navigate Economic Headwinds
Holiday spending is expected to be healthy even with recent inflationary challenges, as the National Retail Federation forecast that holiday retail sales during November and December will grow between 6% and 8% over 2021 to between $942.6 billion and $960.4 billion. Last year’s holiday sales grew 13.5% over 2020 and totaled $889.3 billion, shattering previous records. Holiday retail sales have averaged an increase of 4.9% over the past 10 years, with pandemic spending in recent years accounting for considerable gains.
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. His book, Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand is out now.
Let’s talk about streaming and engaging the Latino audience
The impact and influence of the Hispanic audience in the U.S. on media content and platforms is undeniable, particularly on streaming. Over the past year, streaming has become the predominant way all people watch television.
TelevisaUnivision and New ProdCo Marciano Media Group announce partnership on animated Series REGGAETOONS for ViX
TelevisaUnivision and New ProdCo Marciano Media Group (MMG) have partnered to bring the upper-preschool animated series REGGAETOONS to ViX.
Black and Hispanic/Latino entrepreneurs see strong growth, but fewer long-term business opportunities
Despite ongoing systemic barriers and other external challenges, Black and Hispanic/Latino entrepreneurs continue to experience revenue growth, according to the 2022 EY Entrepreneurs Access Network Survey produced by Ernst & Young LLP (EY US).
Modern marketing dilemmas: How can you prove marketing adds value to your brand?
New evidence from Kantar shows how brand building can help you drive market share, command a price premium and set your business up for future growth. And the metrics you need to achieve it.
#WeAre21 reaches NYC Subways
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system
Guide to diversity and representation in media planning and buying [REPORT]
Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focuson Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or areas of concern.
How to build brands that resonate
The term “brand” is often bandied about and rarely defined. It can be tied to reputation, value propositions or culture—but Jeff Bezos coined one great definition: “Your brand is what people say about you when you’re not in the room.”
How We Talk About the Outlook for Ad Agencies Matters
There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many negative projections, and the cumulative effect was a little deflating. And it could be just a coincidence, but conversations and opportunities seemed to become more hesitant, too. By Mark Duval - The Duval Partnership
How US consumer behavior is changing: Insights for CPG companies [VIDEO]
With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their brands’ value propositions and invest in innovation.
ZUBI’S Isabella Sanchez named New Chair of the Hispanic Marketing Council
The Hispanic Marketing Council (HMC) announced Isabella Sanchez, Vice President of Media Integration at Zubi will serve as its new chair effective today. Sanchez, who previously served as HMC Treasurer, takes the helm from GroupM Multicultural President Gonzalo Del Fa. Elected as the new treasurer is Gian Pablo Kates, VP of Network Sales at Telemundo. In addition, Luis Miguel Messianu, Founder-Chairman, Alma; Steve Mandala, Chief Revenue & Local Media Officer, Estrella Media; Simon El Hage, Executive Group Account Director, Lopez Negrete Communications; Marina Filippelli, CEO, Orci; and Lisa Torres, President, Multicultural Practice, Publicis Media will also join the HMC board.
Hispanic Marketing Industry Evolution (Part II)
Following up on last month's reflection on the things that have changed and the ones that have stayed the same in Hispanic marketing over the past two decades, I invited three leaders from the media side of our industry. By Isaac Mizrahi / Co-President ALMA Agency
Telemundo releases ‘Hear the Call Campaign’
This World Cup, Telemundo has brought together a passionate group of talent and experts for the coverage of the highly anticipated event in Qatar. With full presence in the ground, the team assembled reflects all the nationalities and interests that fans have been hoping for. From former Ballon D’Or winner Diego Forlan to the former Coach of the Mexican National Team, Miguel “Piojo” Herrera, 26 experts and talents will bring the World Cup to life in Telemundo.
The Age of Inclusive Intelligence [REPORT]
Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.
TelevisaUnivision selects Nielsen ONE for cross-platform measurement
Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December.
“EMBRACE THE COLLECTIVE” Hispanic Digital Purchase Behaviors
Adsmovil releases the results of a new study: “Embrace the Collective”: The Hispanic Digital Purchase Journey. The study offers new insights into the online behavior of this diverse and dynamic community and unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and Baby Boomers.
US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic
Despite continued economic uncertainty, US shoppers are looking forward to spending for the holidays. Retailers that offer good value will come out on top.
Holiday 2022 – Will Stores Capture This Moment?
Today’s holiday experience feels very different than it did two years ago —and even last year. Consumers are now able to go into stores and do so feeling safer.
