Agency

The Nielsen Company estimates that the total number of television households within the U.S. (including Alaska and Hawaii) will be 112.8 million by January 1, 2008, an increase of 1.3 percent since last year. Nielsen also estimates that the number of viewers aged 2 plus increased by 1 percent to 286 million. These estimates, along with breakdowns by age and demographics, are effective August 27, 2007 and will be used for the entire 2007-2008 television season.

Maybe the average Hispanic agency has moved a little slower than some clients and media outlets might want regarding a shift from a traditional Spanish only marketing model, but progress is occurring for inclusion of multi-facetted linguistic and cultural marketing models that represent the entire cross section of Hispanics in the USA. Even though Hispanic agencies need to continue to grow their expertise, their contact point models and their research capabilities. They are still the experts on reaching Hispanic Adults 18-49, Hispanic Women 18-49 and Hispanic Men 18-49. Core demos with buying power, along with the growing Hispanic 12-17 segment.

Hispanic marketing has a language all its own. You say to-ma-to, I say to-ma-to. What does it matter? I say beans, you say frijoles…or is it habichuelas? Those Latinos all sound alike. After all they all speak Spanish. Or do they?

Based in Santa Fe Springs, California, Plastilina (Spanish for “play dough”) is a new Latino-focused, lifestyle marketing communications agency that delivers top-shelf creativity and targeted, actionable strategies designed to reach “New Generation Latinos.”

Eventus announced the appointment of Pedro de Córdoba as Chief Marketing Officer (CMO). An industry veteran with 25 years of experience; he brings extensive experiential marketing expertise in the Hispanic and Latin America markets.

A new IBM online survey of consumer digital media and entertainment habits shows audiences are more in control than ever and increasingly savvy about filtering marketing messages.

The global findings overwhelmingly suggest personal Internet time rivals TV time. Among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.

The Intelligent New Business Survey seeks to understand how marketing communications agencies should best engage with prospective clients for the purpose of winning new business. We polled opinion from 150 US corporations regarding three areas where accurate insights are critical for agencies to be successful with new business activity. We put a series of questions to marketing decision-makers to confirm: (1) what prompts them to search for a new agency, (2) the most effective ways for agencies to engage with them, and (3) the reasons they choose one agency over another.

For the second year in a row HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA) bring us The HispanicAd.com Account Planning Excelencia Awards.

A new nationally-representative study of 2,800 consumers from Javelin Strategy & Research dispels myths about the banking attitudes and behaviors of Generation Y (consumers ages 18 to 29). Despite the popular belief that Gen Y is primarily focused on alternative channels and technologies, Javelin found that this generation is actually more likely to choose providers and manage their finances through a mixture of traditional and new methods.

Foreign-born Latino workers made notable progress between 1995 and 2005 when ranked by hourly wage. The proportion of foreign-born Latino workers in the lowest quintile of the wage distribution decreased to 36% from 42% while many workers moved into the middle quintiles, according to a new analysis of Census Bureau data by the Pew Hispanic Center.

Minneapolis based UNO Latino Branding announced that a newly redesigned line of children’s cookies has hit store shelves across the United States. UNO was granted the opportunity to develop the new branding and packaging design for six popular GAMESA brand cookies. GAMESA is the largest cookie manufacturer in Mexico and subsidiary of Frito-Lay North America.

Even as more U.S. multinationals seek to become global, they remain highly U.S.-centric in their approach to delivering long-term equity-based incentives, such as stock options or restricted stock, to their global workforce.

Executives in boardrooms across America are talking about “the gay and lesbian market.” But after decades of social and political progress, who is the typical gay or lesbian consumer in the United States today? What are his/her prime motivators, regular activities or perceptions on any number of issues?

How a woman approaches shopping can tell you many things about her. If you can truly understand how she shops, you have a good chance to understand how best to connect with her, what messages to send, and how to engage her with your brand. In an online survey of over 3,000 women, AMP Agency found that women have an innate way of thinking about shopping.

It is a lifelong mind-set.