Agency
Garibaldi named President of Boden
BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community.
Football, Father Christmas and inflation: getting festive advertising right in 2022
The festive season is going to be uniquely challenging for advertisers this year with the added ingredient of the men’s football World Cup and some tough economic headwinds. Christmas is always a febrile and competitive time, with many businesses relying on the Golden Quarter to deliver their biggest sales numbers. Over £8 billion1 is expected to be spent on ads this winter alone as brands clamor for attention. With football fever added to the mix, how can businesses make sure campaigns cut through and deliver commercial ROI?
Newsmax and El American Sign Exclusive US Hispanic Ad Sales Partnership
Newsmax announced that it has signed an exclusive US Hispanic ad sales partnership with El American.
Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty
Modern culture in many countries is more versed in diversity, equity and inclusion than it once was, but the need for continued progress is ever present, especially for LGBTQ+ people around the world. The global media industry can help on this front, and many people within the LGBTQ+ community are hoping it will lean in to evoke change and progress.
Nearly Half of Americans feel they can’t afford their former lifestyle [REPORT]
Nearly half of Americans (45%) feel like they can’t afford their previous lifestyle and 76% of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds (66%) are more mindful of how they are spending their money. These findings are part of a new consumer sentiment survey on inflation commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness.
Betances named Director of People and Engagement at Republica Havas
Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more.
Spanish Broadcasting System (SBS) Launches Pure Play Digital Department
Spanish Broadcasting System, Inc, (SBS) announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. The addition of DigIdea Digital Marketing Solutions to the SBS Family will make SBS a one-stop shop for a business' full marketing needs.
The 2022 Latino Podcast Listener [REPORT]
Edison Research finds that 59% of U.S. Latinos age 18+ have ever listened to a podcast, a high mark for the measure. Just over half (51%) of U.S. Latinos have ever listened to a podcast in English, and 33% have ever listened to a podcast in Spanish.
The Great Uncertainty: US consumer confidence and behavior during inflationary times
Whether it’s at gas pumps or in grocery stores, people across the United States have been feeling a pinch in their pocketbooks this summer. Inflation is the highest it’s been in decades, and consumers are worried and jittery, adjusting how they spend and save. But not all consumers are the same. Although consumer confidence overall has plummeted to a new low, savings are high, and there’s nuance to how people are responding—depending on age group, income level, and what they’re buying.
CEOs from Dentsu, GroupM, Omnicom Media Group & Publicis Media agree Hispanics are the quintessential Growth Drivers
As more than 63 million Hispanics drive population growth in this country and grow in economic, political and cultural influence, we have to ask ourselves, “What is stopping brands from going all in?” According to the CEOs from dentsu Media, GroupM, Omnicom Media Group and Publicis Media, it’s a combination of lack of long-term planning, one-offs and failure to diversify from within.
Spinning Facts, the Broadband Way
There is an art to losing, or not gaining as quickly as previously expected. A story can always be shaped, even in the face of reality, that allows a company to lose gracefully in the hope that any dip in fortunes can be stemmed with a shift in fortunes. We are seeing this in the broadband market as differing key performance indicators are being used to show the best possible version of reality.
The CHMC Gala Makes an In-Person Return this Year. CHMC works diligently to enable students in their Hispanic and Multicultural Marketing studies and will recognize dedicated and contributing professionals.
The Center for Hispanic Marketing Communication (CHMC) at Florida State University (FSU) announced the annual gala will be taking place on September 29th, at 6:30 PM EST. This year’s Gala theme is “Going Forward, Forging New Voices'' and will be taking place at The Tower Club in Fort Lauderdale. The Gala raises funds for the Felipe and Betty Anne Korzenny Endowment fund which supports the multifunction, career-propelling programs offered by CHMC for students pursuing their certificate or Master's in Hispanic and Multicultural studies at Florida State University.
PRSA LA celebrates Champions of Diversity
The Public Relations Society of America Los Angeles Chapter (PRSA-LA) continued its annual celebration of excellence in diversity and inclusion with the return of its Sunrise Honors on August 5 at The City Club of Los Angeles.
Programmatic Media Buying Guide
The ANA introduced the first guide to help CMOs streamline the programmatic media buying process by removing waste and inefficiencies and maximizing ROI
Long live slogans! Why a slogan revival is on the way
Slogans are an important aid to branding and advertising engagement, so why has their use been declining?
Inclusion’s Next Wave [REPORT]
A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands.
Global Product Placement Spend Surged 12.3% in 2021
Global product placement spending surged 12.3% to $22.93 billion in 2021, following the worst decline ever in pandemic-struck 2020, fueled by double-digit growth in all six media platforms, led by various digital media, television and video segments, and several recorded music channels, according to new research released by PQ Media.
Culture and Multicultural Identity: Names Matter
Keeping pace with culture can be challenging for brands. Consumer dynamics are evolving and becoming increasingly fluid, particularly around identity. Several factors influence how consumers see themselves and shape their attitudes, behaviors, preferences, and biases, including their heritage and culture. Through this lens, consumers make purchase decisions and establish brand affinities, requiring companies to develop a better understanding of the complexity of identity.
State of Retail Advertising [REPORT]
Retailers in the United States have continued to increase their ad spend in 2022, with Pathmatics data revealing that the industry has spent $2.7 billion in the first half of the year (up 6.5% year-over-year).
Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record
Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer.
