Marketers often consider income as a factor in determining whom to target in a household with sales and marketing messages — individual income should no longer be a primary factor.
Agency
Young Consumers Are The First ‘Technology Everywhere’ Generation.
Young consumers are using more technology at a younger age to connect with more people than ever before, according to a survey of more than 5,000 US and Canadian online youth between the ages of 12 and 21 by Forrester Research Inc.
Bravo’s Enigma … Los Tambores Repican … Ru! Cu! Tun! Tun!
According to Gary Bassell, Chairman and CEO of The Bravo Group, the complex world of advertising and marketing is to be divided between “thinkers” and “doers.” As far as media is concerned, he said in front of a crowd at the agency headquarters, Bravo will only consist of “doers.”
Johnson & Johnson Ranks No. 1 In National Corporate Reputation.
The Annual RQ 2005 study conducted by Harris Interactive measures the corporate reputations of the most visible companies in the United States. According to this year’s Reputation Quotient (RQSM) survey, for the seventh consecutive year, Johnson & Johnson ranks No. 1 with an RQ score of 80.56. Coca Cola ranks second (79.69), and new to the 60 companies measured in this latest study, Google ranks third, with an RQ score of 79.52.
U.S. Advertising Expenditures For First Nine Months of 2005 … Hispanic Up 3.3%.
Total advertising expenditures for the first nine months of 2005 increased 3.0 percent to $104.1 billion compared to the same time period in 2004, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Total ad spending during the third quarter of 2005 was down by 0.3 percent compared to 2004, during which the Olympics and Presidential election greatly impacted the overall ad market.
Growing Hispanic Population Fuels Growth In Retail & Multifamily Sectors.
The growing Hispanic population promises to have a major impact on retail demand and housing choices in the United States, providing real estate investors with substantial investment opportunities in both sectors, according to The Rising Influence of the Hispanic Population on U.S. Real Estate, a newly released report from Prudential Real Estate Investors (PREI(R)).
Six Tips for Handling Those Company Parties.
It’s that time of year when employees and bosses look forward to company parties, but some wonder later what they should have done differently, according to Richard Bayer, chief operating officer of the Five O’Clock Club.
3rd Consecutive Monthly Increase In Consumer Confidence.
The busiest shopping season of the year is in full swing and consumer confidence is up for the third consecutive month, according to the December results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Retailers are likely to react favorably to this upward trend as more optimistic shoppers should equate to strong sales over the holiday season.
Accentmarketing Awarded Chivas Regal Hispanic Experiential Marketing.
Chivas Regal (Pernod Ricard USA) has appointed Coral Gables based Accentmarketing as its Hispanic Promotions agency of record for the South Florida market.
Unemployment Plays Small Role In Spurring Mexican Migration to U.S.
The vast majority of undocumented migrants from Mexico were gainfully employed before they left for the United States, according to a Pew Hispanic Center report released today. The report suggests that failure to find work at home does not seem to be the primary reason that the estimated 6.3 million undocumented migrants from Mexico have come to the U.S.
Universal McCann’s Coen Projects Ad Expenditures Gained 6.4% In 2005.
Next year we look for better advertising growth in the U.S.. In the upcoming even-numbered year of 2006 the difficulties and expenses of complying with Sarbanes-Oxley should moderate.
Creative Civilization Agency Principals Awarded Spurs Championship Rings.
As the agency of record for the 2005 NBA World Champion San Antonio Spurs, Creative Civilization has played an integral advertising and marketing role during each of the three Spurs NBA Championships. To honor the agency’s contributions, The San Antonio Spurs presented agency principals Al Aguilar and Gisela Girard with 2005 NBA Championship rings to recognize the agency’s achievements as they launch new creative work for the 2005/2006 season.
The Hispanic Population in the United States: 2004 and 2003.
An update on the demographic and socioeconomic characteristics of the nation’s Hispanics, with national summary data from the Current Population Survey. Characteristics include, for example, sex, age, citizenship, nativity, educational attainment, occupation, and income and poverty status.
KSSE-FM Super Estrella Christmas Celebration In Los Angeles.
The last event of the year is here! LA’s KSSE 107.1 FM, Super Estrella is presenting a one of a kind Christmas event: Posada Super Estrella 2005. Joining the festivities this year will be reggaeton’s favorite Don Omar, Mexico’s king of the ballad Yahir along with the beautiful and talented Pilar Montenegro.
