Agency

According to an automotive data analysis by R. L. Polk & Co., GM has passed Ford Motor Co. for the top spot in selling full-size pickup trucks to Latinos.

An important question marketers are asking is should I advertise in English or Spanish? There are many important considerations to keep in mind. Advertising in both may be too expensive, so choosing which language may make or break your marketing campaign.

Code switching is defined as a term in linguistics referring to alternation between two or more languages, dialects, or language registers in the course of discourse between people who have more than one language in common.

Nielsen Media Research announced that it is making available via an electronic file its entire database of ratings information from the National People Meter sample. This new weekly file provides clients direct access to all ratings information at the minute-by-minute level with commercial minutes identified.

To raise awareness of the importance of youth smoking prevention and to encourage parents to talk to their kids about not smoking, Philip Morris USA is airing national television advertising in Spanish.

Each day, more than 9,000 new driver’s licenses are issued to 16- and 17-year-olds nationwide, the very same age group that is at greatest risk for marijuana use, and a 2005 survey reveals that these teens say that cars are the second most popular place for smoking marijuana.

According to Inside Radio magazine, there is speculation that the reason for the rise in Univision’s stock price is due to a potential sale. Industry insiders speculate that Viacom, Disney and Time Warner are potential suitors.

Advertising spending through the third quarter of 2005 rose 4.5% over the same period last year, due to gains across major media, according to preliminary figures released by Nielsen Monitor-Plus.