Agency
Recruiters and Students Have Differing Perceptions of New Grad Proficiency in Competencies
Given the gap in perceptions, college students who can demonstrate concrete evidence of their proficiency in key areas—for example, through internships and other types of experiences and activities—can stand out in the job market.
Young women are out-earning young men in several U.S. cities
Women in the United States continue to earn less than men, on average. Among full-time, year-round workers in 2019, women’s median annual earnings were 82% those of men.
Rise in Women on Boards of VC-Backed Private Companies
Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies.
2022 Digital media trends: Toward the metaverse [REPORT]
This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating content and taking the competition for subscribers into global markets. But they face greater pressure to attract and retain subscribers who have grown savvier about their subscriptions and more cost-conscious.
U.S. Advertisers Spend $1B Per Month on OTT
As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord.
Pricing Hacks Inspired by Behavioral Science
Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology.
Over Two-Thirds of the Nation’s Counties Had Natural Decrease in 2021
In 2021, all counties in Delaware, Maine, New Hampshire and Rhode Island experienced natural decrease. Some counties also experienced population declines attributable to migration. Counties with net international migration loss (more people moving out of than into the country), were most frequently found in California (41.4%), Oregon (27.8%) and Mississippi (23.2%). States with the highest percentages of counties with net domestic migration loss (people moving from one area to another within the United States) were Alaska (80.0%), Louisiana (71.9%) and Illinois (65.7%).
Why Are Some Marketers Still Lost In Translation?
One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help her employer, an ad agency, translate a creative idea created for the "general market" (which means Anglo Caucasian consumers) from English into Spanish to target Hispanics with it. By Isaac Mizrahi - Co-President of ALMA
Management-Model Innovation: How Marketing Can Save the World
Marketing can save the world. I believe this is true. But how? By pushing organizations, from the inside, to innovate with management models that aim to build social equity and improve the environment, while still measuring and achieving profitability. By Pablo Turletti
What is an effective frequency for advertising?
Let's be clear up front, the answer to the question posed in the title is it depends. The frequently used rules of thumb will be frequently wrong because the specifics of advertising objective, media channel, and product category make them so. But there are guidelines to be observed and there are myths to be ignored. By Nigel Hollis
Canela Media expands Leadership Team
Former Estrella Media executive Karsten Amlie joins Canela Media as its Senior Vice President, Content Distribution and General Counsel, with BBC Global News’ former Global Head of Digital Advertising Operations, David Grossi, joining as Senior Vice President, Commercial Operations. Both newly created positions will report directly to Canela Media’s founder & CEO Isabel Rafferty.
PepsiCo Juntos Crecemos launches New Jefa-Owned Campaign
PepsiCo, Inc. announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services
U.S. AD MARKET OUTLOOK down by 1% based on economic impact of Russian Invasion of Ukraine
MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone.
Inflation? Brands need empathy and consumer understanding
Inflation worries consumers because their income won’t buy as much. It worries businesses because it squeezes their margins. The first thing to recognize is that brands cannot promote their way out of trouble. Starting a price war erodes margins faster, re-educates consumers about where the price point should be in a category, and immediately destroys value.
Retail Spending Continues as Spending on Activities Rises
U.S. consumers have started to spend on in-person experiences again, but the pull-back on general merchandise retail spending that is expected to coincide with it has not played out. At least, not yet. Experiential spending reached 91% of 2019 levels, as of the end of 2021, but general merchandise retail spending remained elevated 19% above pre-pandemic levels, according to The NPD Group. Some diminished demand has been evident, with retail unit sales declining in nine of the first ten weeks of 2022, when compared to last year. However, revenue rose in excess of 5% in four of the same ten weeks.
What is the Value of Time in Advertising? (Part I: How Value is Created) [PODCAST]
Fairly measuring the quality of an ad impression is challenging, and it differs across platforms. In this first part of a two-part discussion, about ad time duration, a panel of researchers explored whether or not ad time duration provides a signal to advertisers of the value of an ad impression.
College Board & Telemundo award College Scholarships
The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s national morning show Hoy Dia the scholarship recipients of this year’s College Board and Telemundo Academy Triunfadores campaign designed to guide Spanish-speaking families through the college planning process. Students earned opportunities for scholarships by completing any or all of a series of key college planning steps through BigFuture, the College Board’s free college planning tool
The Immigrant Archive Project collects the stories of coming to call the U.S. home [PODCAST]
The Immigrant Archive Project, a collection of oral histories from the nation's immigrants, will be housed at the Library of Congress. NPR's Debbie Elliott speaks to archive founder Tony Hernandez.
REGISTRATION IS OPEN FOR THE 2022 HMC Annual SUMMIT
The Hispanic Marketing Council (HMC) has opened registration to its 2022 Annual Summit, taking place virtually beginning April 12 through the end of June. With a theme of WE ARE NOW, marketers will have unprecedented access to Hispanic thought leadership at no cost.
U.S. Online Audio Listening Grows and Podcast Habits Reflect a Return to Work and School [REPORT & INFOGRAPH]
Seventy-three percent of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021. This jump was primarily driven by listeners age 35+, as the number of those age 35+ who listen to online audio monthly increased by 13% year over year. Weekly online audio listening also rose to 67% of the U.S. 12+ population, up from 62% in 2021.
