Agency

In our “Industry Spotlight Series“, we are highlighting Angela Sustaita-Ruiz / Digital & Cultural PR and Marketing Strategist / Co-Founder Brilla Media.  We will continue to highlight our great industry executives in this series, asking them key questions about the business.  Enjoy.

In this episode of The New Mainstream podcast, Michelle O’Grady Caballero, Founder and CEO of Team Friday, introduces the concept of “ground truthing” and how it can be used to combat false narratives and challenge assumptions.

iProspect, a dentsu company, announced it has appointed Danielle Gonzales as its first North America CEO. In this new role, Danielle will guide over 1,000 specialists across the US and Canada, leading a unified team in elevating the agency’s full-service capabilities to accelerate growth through a performance mindset.

Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

You need to organize and communicate your public relations activities and events.

Marketing leaders are increasingly turning to agile methodologies to help improve the speed and performance of their teams along with the many partners they use for creative, production, and measurement expertise. In our experience, though, the shift to agile is often far from seamless for these constellations of teams. Our recent survey of marketing executives found that only 3 percent characterized their transition to agile marketing with their partners as “smooth,” while more than 80 percent reported the journey to be filled with obstacles.

After a year like no other, consumer packaged goods (CPG) marketers face a hard question: how to power above-average growth in the next normal.

While Hispanics represent the largest minority segment in the U.S. today, the total population is facing a decline in the next decade, which may signal the demise of the majority or minority groups in the U.S. in 20 to 30 years.

Synchrony announced the Latinx Executive Alliance, a coalition that allows C-suite executives and business leaders from different companies, industries and sectors, to collectively help Latinx employees advance in corporate America.

Gina Oliva-Pinto has been promoted to Vice President of Marketing for NBCUniversal Local, a division of NBCUniversal.

Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.

There are different types of digital marketing, but in this article, we are going to dig the ground for exploring the fundamental differences between the two major types of digital marketing, i.e., B2B and B2C.

Whether undertaking a new business outreach campaign within your agency or in partnership with a consultant, certain conditions must exist to realize success. So, how do you know when you have the necessary ingredients to execute a successful new business outreach campaign? And when should you hold off until your agency is in a better position to achieve results?  By Mark Duval / The Duval Partnership

Did you know that nearly nine out of ten Hispanics stream their favorite shows and movies? This is a higher penetration than non-Hispanics.

Hispanics have been the country’s key indicators of consumer sentiment since the COVID-19 crisis began. But for too long, this group has been viewed as a single segment. Aside from being the largest racial or ethnic group in the U.S., Latinos are a diverse, intersectional group with different experiences, perspectives and expectations.

The digital era of industry change has emphasized the lowest price, automated tactics, and direct response metrics at the expense of strategy. Planning our media investments in order to maximize the outcomes we seek is a lost blend of science and art.

An overreliance on outdated tracking methods could mean costly delays in a fast-paced market

A critical finding of the study is that misaligned content erodes the impact of hardworking ad creative that had proven strong performance in the standard content. In addition, the study found that brands need to be proactive about how to treat misaligned content to avoid diminishing the effectiveness of otherwise powerful ads.

Despite higher inflation, labour shortages, and wage inflation, corporate confidence is growing across the world. There is a consensus that, despite the lingering impact of the pandemic, we are through the worst of times. Consumer confidence is also high and rising, starting with China and the West and gradually spreading to other economies.

ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), Nielsen and Media Framework announced a collaboration aimed at increasing investments in multicultural and inclusive-owned media (African American, Asian, Hispanic, LGBTQ and People with Disabilities) to help brands and agencies measure their investment and impact on multicultural and inclusive-owned media and the communities these represent.